The document discusses how the author researched their target audience of 14-21 year olds. They conducted questionnaires and learned this age group prefers thriller and horror genres. The author then produced a psychological thriller film incorporating these genres. They analyzed film openings in similar genres to understand what themes would appeal to the target audience. The author screened the film for media groups at their sixth form college to attract attention. They also shared a link on social media platforms most used by their target age range. The author addressed the audience by using an actress close in age and appropriate language that was not patronizing.

1. How did you attract/
address your audience?

2. Audience Research
 I carried out research into my target audience whilst I was planning my product. I
knew I wanted to address 14-21 year olds so I tried to find out what genres of film
they liked.
 After carrying out questionnaires I learned that popular genres were thriller and
horror. I decided to incorporate both of those genres and put a bit of a twist on
things so producing a psychological thriller film seemed like a good idea.
 The majority of people I asked said they liked these types of genres because they
like being thrilled, shocked and scared.

3. More Research
 Watching film openings of thriller, horror and psychological thriller films helped
me gain an idea of the sort of themes the target audience like. Such as death/
murder, conflict and mystery.
 This research helped my product to attract the target audience because it made
me consider appealing features and ideas whilst producing my own product.

4. How I attracted my target audience
 I attracted my target audience’s attention by showing my film to both of the year
12 AS media groups at sixth form which caught their attention and made some f
them watch it again or show their friends.
 I also posted a link to the video on Facebook and Twitter as most of the people I
interact with on those sites are in my target audience age range.
 Discussing the product with my friends and peers also raised acknowledgement of
the film which is very beneficial.

5. How I addressed my audience
 I made sure to use an actress of a similar age to my target audience so that they
felt they could relate to her more than if a very old or very young actress was
used.
 I also made sure to use age-appropriate language so that my audience weren’t
patronised but at the same time weren’t overwhelmed by vocabulary.