Evaluation question 3
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This document discusses choosing a media institution to distribute a country music magazine product. It suggests distributing through Prometheus Global Media, as they are experienced in distributing magazines about country music in the UK, including Billboard. The document also recommends a dual paper and digital distribution strategy, with a digital app version to reach the 59% of the target country music audience that uses smartphones and Twitter. The target audience prefers a paper version but a digital app allows a portable option and saves costs compared to only paper distribution.
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Evaluation question 3
In three sentences:
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Emmie Presentation1
The document discusses a media product created by the author - a music magazine.
The author used basic layout conventions from existing magazines like Q, Kerrang, and NME. The masthead is at the top for visibility on shelves. Cover lines flank the main photo without cluttering the page.
The front cover uses blue to appeal to the male target audience. Articles like "hot and sexy girls go undercover" also aim to attract boys and girls.
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Evaluation questions 2
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1) The document discusses creating an audience questionnaire using Google Forms to research the target audience for a film project. The questionnaire found that the target audience is predominantly male under 35 who use online platforms like Netflix and YouTube.
2) The results showed that thrillers and horror genres are most popular for their suspense and frightening narratives. The film trailer aims to include these genre conventions to attract the target audience.
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Emmie Presentation
The document discusses a media product created by the author - a music magazine.
The author used basic layout conventions from existing magazines like Q, Kerrang, and NME. The masthead is at the top for visibility on shelves. Cover lines flank the main photo without cluttering the page.
The front cover uses blue to appeal to the male target audience. Articles like "hot and sexy girls go undercover" also aim to attract boys and girls.
The author wants an underground institution to distribute the niche magazine, promoting through word of mouth. It would be sold alongside magazines like Front to reach a similar audience.
The intended audience is males aged 16-30 from social classes C1 and C
Emmie Presentation1
The document discusses a media product created by the author - a music magazine.
The author used basic layout conventions from existing magazines like Q, Kerrang, and NME. The masthead is at the top for visibility on shelves. Cover lines flank the main photo without cluttering the page.
The front cover uses blue to appeal to the male target audience. Articles like "hot and sexy girls go undercover" also aim to attract boys and girls.
The author wants an underground institution to distribute the niche magazine, promoting through word of mouth. It would be sold alongside magazines like Front to reach a similar audience.
The intended audience is males aged 16-30 from social classes C1 and C
La&c awards application form proyecto pampero jan 2011
1) Pampero launched Proyecto Pampero, a photography contest and digital platform on Facebook, to connect with independent consumers and position the brand for long-term growth in Venezuela.
2) Over 3 months with limited budget, the platform had over 85,000 visitors, 1.1 million pageviews, and engaged consumers through voting and sharing their own photos across 3 contest phases.
3) The goal was to develop an engaging platform to boost brand awareness and affinity by identifying independent targets and building long-term conversations through user-generated content and discussions of art and photography.
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Insomnia Cookies is a bakery focused on college campuses that is developing a social media marketing strategy. Their target market is college students and low-income individuals near universities. Their strategy aims to increase brand awareness and sales through free platforms like Facebook and Twitter using promotions, contests and giveaways to build customer loyalty and interaction. Success will be measured by increased profits and growing social media followers.
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• Research and market studies
• Expert interviews
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This document outlines a potential campaign to promote tickets for a year 11 prom. The campaign would involve assemblies, a website with event details, and reminders to boost ticket sales. Success would be measured by website views, assembly feedback, and ticket sales. However, the document notes that the prom committee was unsure of their plans so the campaign may not be feasible.
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Main research
The document discusses research for a promotional campaign for a musical artist. It covers various types of research including topic research, audience research, production research, and product research. The topic research section discusses promotional campaigns, communication channels, marketing plans, advantages and disadvantages of advertising. It also discusses survey planning, results from a survey conducted with 23 respondents aged 11-16 about their social media habits and preferences for billboard designs. The research aims to help design an effective promotional campaign.
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Evaluation question 3
The document discusses what the author has learned from audience feedback during their campaign creation process. They used feedback to choose a campaign name by having audiences vote, and to select pink as the preferred color scheme over black for the logo. The author also distributed questionnaires to gather feedback on their adverts and tasks, finding that audiences rated the adverts an average of 8 for interest and correctly identified the target demographics. Creating a Facebook fan page provided free advertising and allowed the target audience to engage with the brand, increasing its visibility on an appropriate social media platform.
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Q5
I have conducted research to learn what appeals to my target magazine audience. Through questionnaires, I discovered they are interested in artist interviews and news. Therefore, I have included mostly interviews and news stories about popular indie bands like Arctic Monkeys and Foals in my magazine. I am also offering free posters and a competition to win tickets to Leeds Festival, which my research found is popular among my audience. This content and prizes will attract and engage my target readership.
Evaluation questions 2
The document discusses how a media product represents a particular social group through various design elements. It summarizes how the creator represented the country music social group through clothing styles on a model that included shirts, jeans, belts and boots adhering to stereotypical country aesthetics. Font choices like "The Dead Saloon" were selected to reference traditions of country like saloons and family values. A competition to win a trip to Atlanta, an important center of country music, was included as an incentive in the plug. Color schemes of red, white and blue with stars were used to represent patriotic southern values important to the target audience. An affordable price of £2.49 weekly was chosen to appeal to the generally lower income social class
AS Media Evaluation Q6
The document discusses what the author learned about technologies from constructing their product.
They used Photoshop as the main program to construct pages and manipulate images. Through this process, the author improved their skills with selection tools, brushes, gradients, and other tools. They also learned to use layers to organize elements and add depth.
The author captured photos using a Canon camera and tripod. They experimented with lighting, poses, and angles. Issues with Photoshop crashing were resolved by adjusting CPU usage settings.
Additional programs like Blogger, Prezi and Emaze were utilized to document ideas, show progression, and create interactive presentations beyond standard programs like PowerPoint.
Evaluation Question 6
The document discusses various technologies the author learned about and used during the process of constructing their product. The author created a blog on Blogger to store research information, used Photoshop for image and text manipulation when creating magazine conventions, saved work across different computers using a USB stick, took high quality photos with a Nikon camera in a studio, used Prezi and PowerPoint to present research and coursework on the blog. Overall, the author gained experience using various software, applications, and tools to complete their project.
Music Video Storyboard
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social class
The document discusses the considerations for a media product targeted towards young teenagers. Key elements taken into account included using an informal writing style, setting an affordable price of £1.50 since teenagers have limited incomes, and offering a digital subscription option in line with current trends. Prizes were chosen that would appeal to teenagers, such as concert tickets and audio devices. Through this research process, the target social group was determined to be working class based on the affordable price point and casual aesthetics.
Age
My media product is a magazine aimed at teenagers aged 13-18. This age group is interested in pop music and inspired by celebrities. The magazine will provide interesting stories and insights about their favorite artists to engage this audience. The magazine primarily targets females, who make up most pop music magazine sales. It uses bright colors, prizes, and makeup tutorials to appeal to females. Gossip-style exclusive stories about artists are also included. Research found the target audience is of working class status, so the magazine is priced affordably for this social class.
Evaluation question 1
The document discusses how the media product adheres to and is inspired by conventions of real magazines in the hip hop genre. It uses consistent fonts and color schemes to create a house style. Images feature props like bandanas associated with hip hop culture. Page numbers correspond to the contents page for easy navigation, following magazine conventions. The layout is minimalist yet conventional, taking inspiration from the influential hip hop magazine XXL for the contents page style and cover page arrangement. This helps the product adhere to existing magazine conventions.
Evaluation Question 2
The document discusses how the media product represents particular social groups. It decides to target social classes E to C2 as they are most likely to listen to hip hop music. It aims to represent the early days of hip hop and the lower classes, as hip hop originated from the struggles faced by the lower classes in rough neighborhoods. The product stereotypes its audience based on research into other hip hop magazines, depicting the model in stereotypical lower class African American attire like a hoodie and bandana. The target demographics are identified as male, aged 25-29, and African American, based on the reader profile of XXL magazine. The prize is a pair of Nike Airs to suit this demographic.
In what ways does your media product use, develop or challenge forms and conv...
1. The document discusses how the creator of a magazine front cover took inspiration from existing classic rock magazines in their design choices to follow conventions of the genre.
2. Key conventions that were followed include using a one word masthead in one color at the top, featuring multiple feature stories down the side in different fonts/colors, and advertising the main story in a large bright font.
3. Some conventions were challenged, like positioning the model across the masthead and having the model look away from the camera in the main image. The document examines how various design elements like skylines, barcodes, and plugs conform to industry standards.
Evaluation question 1 double page spread
The document discusses conventions used in magazine double page spreads such as logos, subheadings, images, drop caps, pull quotes, page numbers, and columns. It analyzes examples from magazines like NME, Q, MOJO, and Elle to illustrate these conventions. The document then explains how the creator of the document followed many of these conventions in their own double page spread design, such as using a logo, subheading, large central image, drop cap, pull quote, and columns, while also challenging some conventions through creative design choices.
Evaluation question 1 contents page
The document discusses conventions used in magazine contents pages and how the creator followed and was inspired by these conventions in their own contents pages. Some of the key conventions discussed and followed include:
1. Using the magazine title at the top of the page in a similar font and color as the magazine masthead. While following this, the creator challenged it slightly by using the name of their magazine instead of "contents".
2. Listing articles chronologically with page numbers, similar to how MOJO magazine does it.
3. Separating articles into categories using colored subheadings, as seen in magazines like NME, MOJO, and Kerrang!.
4. Including a contributors section at the bottom
Evaluation question 7
The document discusses targeting audiences for a classic rock magazine. It aimed for an audience aged 16-20 but also wanted to appeal to older consumers. It targeted both genders through color scheme, artists featured, and informal writing. A reader profile was created to understand the audience's demographics, interests, and ensure the magazine would attract and address the intended readership.
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Question 3
Bauer Media would be an effective institution to distribute my music magazine product. As a large publishing company with a wide audience, Bauer Media distributes similar mainstream magazines and music content through major retailers and its own media platforms. Their tactics in producing for specialized audiences would help design a magazine appealing to young music fans. Bauer Media could apply their successful approaches used for magazines like Q to advertise and distribute my product to a large, mainstream target market through social media, TV, stores and online channels.
Question 3
Beaur Media Group would likely distribute the magazine because:
1) They already distribute similar magazines like Q Magazine that target young indie audiences.
2) They have expertise reaching this niche audience across different media platforms.
3) Distributing through an existing large company allows access to their distribution channels and expertise promoting similar products.
Wake Up Your Brand
The document provides 7 steps for developing a brand that gets noticed: 1) Know your customers on a deeper level beyond demographics; 2) Let customers get to know you by sharing your personality and interests; 3) Empower employees to represent your brand culture; 4) Optimize your messaging for mobile devices that customers use; 5) Deliver relevant content to customers when and where they need it; 6) Develop a consistent brand image across all campaigns; 7) Let customers help shape your brand image through user-generated content. The overall message is that brands must understand customer needs, build relationships, communicate across preferred platforms, and engage customers to break through advertising noise.
Lo2 workbook2
The document discusses various marketing and public relations techniques. It explains that understanding clients and their requirements is important for marketing. A SWOT analysis can help structure ideas by looking at strengths, weaknesses, opportunities, and threats. Audience profiling involves collecting information about customers like age, income, and lifestyle. The marketing mix has four elements - product, price, promotion, and place. Public relations techniques include press releases, media packs, briefings, conferences, handouts, interviews, and setting up photo opportunities. Networking and contacts are also important.
1.Develop Your Social Marketing Plan.pdf
Marketing strategy plan-
Market Penetration Strategy.
Market Development Strategy.
Product Development Strategy.
Diversification Strategy.
Evaluation Answers
The student chose Bauer Media Group to distribute their alternative rock magazine because Bauer has experience successfully publishing similar music magazines like Kerrang!. While the magazines being too similar could cannibalize sales, Bauer's large revenues and ownership of smaller companies provide opportunities to advertise the magazine across multiple platforms to reach more potential readers. The target audience for the magazine is teenagers aged 13-19, who listen to alternative rock. To attract this audience, the magazine uses bold colors and fonts on the cover and makes the content accessible online and on mobile devices, in addition to a print magazine.
Question 3 media
The document discusses distributing a music magazine targeting teenage and early 20s 'indie kids'. It suggests distributing through Beau Media Group, which publishes similar magazines like Q and Mojo. Beau Media Group distributes widely in large retailers and knows how to appeal to this audience across magazines, TV, radio, and online platforms. Advertising would also target this young audience through websites, social media, Spotify and TV channels they frequent like E4, BBC 3 and music channels. Distribution of the magazine would be both widely in large retailers and smaller local shops to reach the target audience wherever they are located.
Defining an audience
This document defines and discusses audience analysis. It begins by defining an audience as people who interact with a product. To effectively market a product, the audience must be profiled based on factors like age, gender, interests etc. This is done through qualitative research like interviews and focus groups to understand audiences, or quantitative research like surveys for statistical data. Understanding the target audience allows companies to tailor their products and advertising appropriately. Examples are given of magazines and how they profile their audiences based on demographics, interests and other factors.
Task 3
This document provides an overview of key marketing and public relations concepts, including understanding clients and markets, SWOT analysis, audience profiling, the marketing mix (product, price, place, promotion), and various public relations techniques like press releases, media packs, events, endorsements, and merchandising. Marketing requires understanding client needs and the relevant market through research. SWOT analysis, the 4Ps, events, and other tools are used to strategize effective marketing and PR campaigns. Press releases, media packs, and other methods help spread information to audiences and generate publicity.
What kind of media institution might distribute your media product and why?
The document discusses Bauer Media as a potential media institution to distribute the author's magazine. Bauer is Europe's largest privately owned publishing group, founded in 1975. It operates in 16 countries worldwide and distributes magazines with a total circulation of 38 million per week. Specifically, Bauer distributes Kerrang!, which the author's magazine is based on. Some benefits of distributing through Bauer include its experience in the industry, wide audience both demographically and geographically, and experience targeting younger audiences. Potential downsides include the large number of magazines Bauer already distributes. The author decides Bauer would be a suitable choice due to these factors.
Marketing and PR LO1
This document provides information on marketing and public relations functions through a series of explanations and examples. It discusses key marketing concepts like market research, market analysis, and marketing strategy. It also covers public relations topics such as managing messages, publicity, spin, damage limitation, lobbying, and fields where marketing and PR are used like media/entertainment, business, government, and charities. The document is meant to help explain the functions of marketing and PR using additional real-world examples.
Marketing and PR LO1
This document provides information on marketing and public relations functions through a series of explanations and examples. It discusses key marketing concepts like market research, market analysis, and marketing strategy. It also covers public relations topics such as managing messages, publicity, spin, damage limitation, lobbying, and fields where marketing and PR are used like media/entertainment, business, government, and charities. The document is meant to help explain the functions of marketing and PR using additional real-world examples.
Marketing and pr lo1 workbook 2
This document provides information on marketing and public relations functions through a series of explanations and examples. It discusses key marketing concepts like market research, market analysis, and marketing strategy. It also covers public relations topics such as managing messages, publicity, spin, damage limitation, lobbying, and fields where marketing and PR are used like media/entertainment, business, government, and charities. The document is meant to help explain the functions of marketing and PR using additional real-world examples.
Savannah and katie task 3
This document provides an overview of key marketing and public relations concepts including understanding clients and markets, SWOT analysis, audience profiling, the marketing mix, and various public relations techniques. It defines terms like marketing, market research, SWOT analysis, audience profiling, the 4 Ps of marketing (product, price, place, promotion), press releases, media packs, events, endorsements, merchandising and more. Examples are given for each concept to illustrate how companies in different industries apply these strategies in practice.
Question 3 powerpoint
Bauer Media group would be an ideal institution to distribute the music magazine product due to their success in appealing to a similar target audience through Kerrang! magazine and other media channels. Bauer has expertise targeting young people interested in rock and indie music. Distributing through large retailers like WHSmith, Tesco, and Asda would allow the magazine to reach a wide commercial audience. Advertising in existing music magazines, websites, and social media would help promote the new magazine.
Question 3
The document discusses potential parent companies to distribute a new hip-hop magazine called DEZAE. The author identifies Bauer Media Group and International Publishing Company (IPC) as options. IPC is preferred as it has experience in the hip-hop genre, allowing the magazine to succeed, and wide digital distribution for a mass audience appeal rather than a niche market. IPC's lack of a specific demographic also makes it a good fit. Choosing the right parent company with experience in the genre and wide reach is important for promotional success and sales.
Tap into stream tap influence
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
Task 1
Marketing involves market research to understand customer needs and interests. Market research methods include surveys, focus groups, and interviews. Market analysis examines competitors to determine strengths and weaknesses. A marketing strategy combines different techniques to promote a product and gain profit. Advertising creates awareness of a company and its products. Brand promotion uses media, merchandise, and other methods to promote a brand. Public relations aims to manage messaging and spread positive publicity. 'Spin' can twist the truth to persuade audiences. Damage limitation tries to minimize negative publicity from events. Marketing and PR events promote products and services to attract large audiences.
Startup and social media how to effectively execute your social media marketi...
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Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.Aims and considerations sheet
The document discusses the research plan for a campaign promoting a homeless charity called SASH. It will involve:
1) Analyzing 3-4 existing campaigns through their websites, posters, and leaflets to understand common conventions.
2) Examining a variety of print, online, and broadcast materials to get an in-depth understanding of how different organizations target audiences.
3) Conducting a survey using Survey Monkey to interview 15-20 people of all ages to understand perceptions of SASH's target demographic of 16-24 year olds.
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What kind of media institution might distribute your media product and why?
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Evaluation question 3
- 1. What kind of Media Institution might distribute your media product and why? Caleb Roberts
- 2. Why Distribution is Vital You could create the world's most amazing product and if it were not distributed well or correctly then you would have no success, depending on the target audience size you will distribute in different way but as long as you distribute in some way then there is a chance for success. Another important factor of distribution is considering which media institution will distribute your product, their reasons for distributing it and how they intend to distribute it.
- 3. Target Audience When creating your product you should have had a good idea of your target audience, this idea now needs to be refined so that you know exactly who you’re distributing to and you can adjust your product for their needs. Once you have done this you can now make a better choice of media institution for distribution as different institutions are targeted at different age, social, gender and genre audiences.
- 4. Refining your Audience Once you have established you general audience you need to find out all you can about them so that you can adjust your magazine to suit their needs. Knowing all you can about an audience will help draw them in as if the content is something that they want to know about they will buy your product. Even the advertisements are very important as if you're advertising a product they like and may want to buy it isn’t off putting as adverts can be, for example you wouldn’t advertise children's toys in a magazine like Kerrang as no children would be reading that. Finding out the age and how they feel about technology is also very important for distribution as if you have a young audience then you may want to distribute on a platform that applies to them like on a website or possibly an app.
- 5. Prometheus Global Media I would choose Prometheus GM as they are one of the only distributors of magazines that print content about country music in the UK. Their best known client is Billboard which covers a large range of genres including on occasion country. They are very experienced and have a good knowledge of the industry already, they’re reliable, know how to distribute to certain audiences and already have large success in previous clientele.
- 6. Distribution I would keep my magazine mainly on paper as from my audience research and reader profile I found that that was what was prefered. However I would also offer a digital version available as an App, 59% of country listeners are on Twitter which suggests that most of those are on smartphones and offering my magazine on this platform would allow my audience to have a more portable version that also saves money as there is no cost of the ink and paper as it's all on the app.