The document discusses the positives and negatives of advertising in media products. It argues that while advertising can provide higher budgets, the focus on promoting products undermines the credibility of the story and narrative. Additionally, having a global corporation in control limits how "social" the product can truly be since the goal is to generate hype for their products rather than embrace social culture. Ultimately, the presence of advertising hinders media, and the aims of a social film should be to promote social interaction and user participation in a way that advertising does not allow.

1. By Callum Robertson

2. Positive:
•Higher Budget to Create a better looking media product
•Sense of Authenticity – real life technology
Negative:
•Story revolves around product: Realistic edge flawed
•Due to focus on the technology that is being advertised, the story loses
credibility as a genuine media product

3. Positive:
•Broad outreach from company, reach the masses to draw in a wide
audience for a better viral experience
Negative:
•Controlled by global corporation, so the true social product they are selling is
incorrect. They have control over story line & outcome.
•The viral nature is created to encourage hype surrounding the products they
are advertising, not to embrace the social culture behind social experiments.

4.  In general, the presence of advertising in Media
can only hinder it. The only benefit is through
funding of the product. The things that come with
advertising e.g. product placement, affect the
narrative and look of a media product, which is the
heart and soul of it. Media should be all about the
narrative, and altering this to put in product
placement etc. can only hinder this.

5.  The Aims and Goals of a Social Film should be as follows:
◦ To promote social interaction and viral popularity in the product
◦ To highly encourage user participation and contribution
◦ To base the narrative on the audiences influences and needs
◦ To use social media as a part of the narrative itself. The creator should
play a large role in the 2 way conversation between user and creator,
giving a sense of togetherness rather that a one way standard media
product.

6. For the aforementioned reasons, I believe The
Inside Experience is not a true social media
product, due to the presence of corporate
advertising.
I intend on researching this further, and finding a
social media product that is more similar to how I
would define a social film.

7. For the aforementioned reasons, I believe The
Inside Experience is not a true social media
product, due to the presence of corporate
advertising.
I intend on researching this further, and finding a
social media product that is more similar to how I
would define a social film.