The document discusses conventions used in magazine double page spreads such as logos, subheadings, images, drop caps, pull quotes, page numbers, and columns. It analyzes examples from magazines like NME, Q, MOJO, and Elle to illustrate these conventions. The document then explains how the creator of the document followed many of these conventions in their own double page spread design, such as using a logo, subheading, large central image, drop cap, pull quote, and columns, while also challenging some conventions through creative design choices.

1. FOLLOWING AND CHALLENGING
CONVENTIONS: INSPIRATION FROM
EXISTING PRODUCTS
Double Page Spread

2. LOGO’S AND SUBHEADINGS
A convention of double page spreads is a small subheading in
one corner that tells the reader what kind of feature the
article is e.g. an interview, a review etc. It is also often paired
with the logo of the magazine. These images from NME, Q
and Kerrang! illustrate how this convention is used. As you
can see, some use both a subheading and a logo, whereas
some just simply use one or the other. I chose to use both
the logo and a subheading, however rather than positioning
this at the corner of a page, I decided to position this in the
centre of the page, similar to MOJO’s double page spreads.

3. MAIN IMAGES
Main images on double page spreads conventionally take up at least one
whole page, often overlapping onto two. The examples here, from NME,
MOJO and Q demonstrate how the image framing can range from mid-shot to
close up, depending on the amount of people in the picture. I chose to do a
mid shot to long shot in order to depict both of my artists clearly. I also used
an image that took up only one page as I didn’t want any of it to overlap the
article. On the other hand, I am aware that her arm enters the fold, however
this is not a major disadvantage, therefore I have maintained my image.

4. DROP CAPS
Drops caps are a convention that magazines use to introduce the double page
spread article or even sometimes to introduce each new paragraph. There are
some examples or drop caps used by NME, Q and MOJO. I followed this
convention in my own article, using one at the beginning of the text. I
decided not to keep using them throughout my article such as for new
paragraphs as I didn’t think this was necessary due to the article being quite
short. Conventionally, drop caps are often a different colour or font or both,
to the actual text, I decided to challenge this convention by keeping my drop
cap the same colour as my text colour. I wanted to follow my colour scheme
of red, white and black.

5. PULL QUOTES & TITLES
Pull quotes are another convention of double page
spreads and are often placed so that they interrupt the
columned text, which is demonstrated here in an
example from NME. I followed this convention in my
own product, however I placed the pull quote at the
top of the page in order to entice the reader to read
this particular article. Pull quotes are usually printed in
a different font or colour to make them stand out
which again, I have adhered to with my magazine.
Some magazines only included pull quotes as the title
of the article, but I decided against following that
convention due to reasons I will explain in the next
section. I have used this pull quote as the title of my
double page spread also, to further entice the reader
to read this particular article.

6. PAGE NUMBERS
Page numbers are a convention and a necessity of double page spreads, so
that readers can quickly and easily find articles using the contents pages.
Most magazines print page numbers very small on the outer corner of the
page, so they are unnoticeable. This is evident in Elle magazine, Closer and
Q magazine. Another convention is to not place the page number on the
image page. I have followed this convention by placing my page number
on my article page therefore persuading my reader to read onto the next
page.

7. COLUMNS
This example from Q magazine shows how columned text is a convention that all magazines use when producing
double page spreads, therefore I used this convention in my own magazine in order to make my product successful
and professional. Columns make the article clearer and easier to read for the audience, as well as making the page
look more interesting. I chose to use three columns in order to layout my article so I could fit as much detail as possible
onto this page. Most magazines choose to write in two columns, however I felt necessary, for this article that I choose
to write in three columns. I believe my article looks clear and appeals to my target audience therefore they will feel
enticed to read my magazine as a whole.