Facebook has changed the way we communicate and campaign. But is it just a short term fad? And what else should you be doing to build support? Josh and SJ will share their insights into why we are now going into a slope of enlightenment with social media and how PR and Social, working together, can make great things happen.

1. PR AND FACEBOOK-
FRIENDS OR FOES?
Facebook has changed the way we communicate and
campaign. But is it just a short term fad? And what else
should you be doing to build support? Josh and SJ will
share their insights into why we are now going into a slope
of enlightenment with social media and how PR and Social,
working together, can make great things happen
Josh Feldberg
Sarah-Jane
Rumford

3. 10 years being social media nerd

4. 20 years in PR

5. PR and Facebook: Friends or Foe?

7. Social media was hailed as the future. The way to
speak directly to an engaged and willing audience.

8. Smart brands were the ones who set
up a social space for conversations
to happen and then took part in
them. They were the ones reaching
an even wider audience and
spreading their messages further

9. But many of the rules hadn’t been invented yet.
Social media agencies were learning on the job,
offering uncertain gains, via a continual test & learn
approach

16. 37% of Americans trust what they get from social
media - half the share of the trust in newspapers

24. “We tend to overestimate
the effect of a technology
in the short run and
underestimate the effect in
the long run”
Amara’s law

26. 47% of adults using Facebook said they get their
news from Facebook (Pew Research Centre).

28. To earn your way into someone’s News Feed now
you actually need to be making the ‘news’.

29. PR is about showing, not selling; influencing, not
promoting; and earning, not buying.

30. The ability to act on information, react to threats and
capitalize immediately on opportunities is what PR
was made for and are now crucial principles of any
social media marketing.

31. The best PRs nowadays know how to use social to
their advantage. Using social listening data and
monitoring to help inform and shape media strategies

33. Key to all marketing, on whatever channel, is the
importance of storytelling - the bedrock of PR.

35. Brands continue to ignore traditional media
at their peril

37. More Money = More Reach
“Facebook may be pulling off one of the most
lucrative grifts of all time; first, they convinced brands
they needed to purchase all their Fans and Likes --
even though everyone knows you can’t buy love; then,
Facebook continues to charge those same brands
money to speak to the Fans they just bought."

40. FB LIVE. Do it.

41. Pay attention to trending topics

43. Educate your fans
so that they can
update their
notification settings
from your Page.

44. Encourage fans to
engage with your
posts when they do
see them, so they
see more of them.

47. If you do advertise, go beyond the basics
Conversion Tracking: Track the actions of site visitors after viewing your
Facebook ad.
Custom Audiences: Target Facebook ads based on your email list.
Lookalike Audiences: Target Facebook users similar to your customers.
Audience Insights: Learn about your existing Facebook audience to better
target your ads.
Website Custom Audiences: Target Facebook users who have visited your
website before.
Facebook Exchange: Place retargeted ads on Facebook for users who’ve
visited a certain product or service page on your site.
Lots of Customizable Reporting: Create reports based on metrics that
matter most for your business.

48. The new priority for social media is PR & vice versa.

49. ‘Slope of enlightenment’

51. Thank you
Barcelona
Carrer de la Llacuna, 162, 08018
+34 634 012 005
London
Up Building, Unit 7, 103-105,
Blundell Street, N7 9BN.
+44 203 411 28 89

52. Questions?
Barcelona
Carrer de la Llacuna, 162, 08018
+34 634 012 005
London
Up Building, Unit 7, 103-105,
Blundell Street, N7 9BN.
+44 203 411 28 89