Insomnia Cookies is a bakery focused on college campuses that is developing a social media marketing strategy. Their target market is college students and low-income individuals near universities. Their strategy aims to increase brand awareness and sales through free platforms like Facebook and Twitter using promotions, contests and giveaways to build customer loyalty and interaction. Success will be measured by increased profits and growing social media followers.

1. 
Chelsea Langen
NMDL
Fall 2010
Insomnia Cookies
Social Media Marketing Strategy

2. Who Is Insomnia Cookies?
•University of Pennsylvania
•College campus expansion

3. Target Market
•College students
•Low-income
•Parents
•Student
organizations

4. Challenges
•Location
•Low-income
customer base
•Social media
consistency

5. Social Media
•Facebook
•Twitter (by campus)
•Streamlining all
platforms for
promotion

6. New Ideas
•“Study late, party
later… Refuel with
Insomnia Cookies”
•Facebook photo
contest
•Weekly giveaways
for followers

7. Budget
•Social media
platforms are
free
•Cost to
company are the
giveaways

8. Goals
•Increase brand
awareness
•Growth in sales
•Increase social
media presence

9. Measuring Success
•Easy to
evaluate
•Profit
increase
•Fan/friend/fo
llower count

10. In Summary
•Utilizing free social
media outlets
•Increase customer
interaction with
Insomnia Cookies
•Building customer
loyalty