A very useful user manual with practical tips to be successful with social media. We drew and analyzed insights from two types of sources:
• Research and market studies
• Expert interviews
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
Word-of-mouth (WOM) is one of the most effective way of communication in marketing, and it plays important role in consumer purchasing decision. This paper explains the following key points about WOM-
• WOM and its psychological drivers
• How WOM plays a major role in marketing?
• How Word-of-mouth marketing influences purchasing decision of consumers?
• Credibility of sources/narrator
• Effect of negative publicity on purchasing decision of consumer
• eWOM
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
For more on this topic go to: http://geoffreycolon.net
Presented at the Brand Innovators Content Marketing Summit.
Why Should Content Marketers Think Less Like Marketers and More Like DJs?
Why Does the Human Mind Ingest Information When Complex Information Is Presented in an Entertaining Fashion?
How Does a DJ Think and Act Which Content Marketers Can Duplicate to Success?
Part I. Disruptive
Part II. Disciplined
Part III. Case Study
To learn more check out http://brand-innovators.com
To use Bing Ads for your content marketing solutions sign up: http://advertise.bingads.microsoft.com
#BISummit #BingAds
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
Why Gamifying? Business questions
Strategies of consumer gamification
Cases:
Entertainment– NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
Common mistakes
More examples
Exploring the role of emotions in Viral Marketingmahakhalid1
To study the relationship of Emotional appeal of social media advertisement and effective viral marketing.
The main aim is to comprehend viral marketing as a marketing process from a marketers’ stance, to understand consumer’s online psyche.
The scope of study is to test social media’s effectiveness on emotional impact of audiences.
What is the relationship between viral marketing and effective social media marketing?
Which social media tools are used by marketers?
How consumers respond and use social media?
Socio-psychological elements contributing to construction of an effective viral marketing strategy?
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
This PowerPoint was presented to recycling professionals as part of Keep America Beautiful's Webinar series for affiliates. The presentation, given by the Curbside Value Partnership, details the campaign planning process from beginning to end. From the questions to ask before you begin planning an education campaign, to the measurements you should take to establish whether the campaign was successful.
IMC 641 Social Media Plan for Fish With Kyle Flyfishing Guide ServiceStephanie Marchant
Final project for IMC 641 designing a social media marketing plan for Kyle Burrell, fly fishing guide in Atlanta, GA and Pinedale, WY. There are many things in social media that can be quantified: followers, likes, fans, retweets, comments, click-through rates, referrals to the FWK website, traffic coming from targeted geographic, etc. It is finding the correct mix of these items that allow for measurement of how to leverage word-of-mouth to drive brand credibility, and, ultimately new clients.
Word-of-mouth (WOM) is one of the most effective way of communication in marketing, and it plays important role in consumer purchasing decision. This paper explains the following key points about WOM-
• WOM and its psychological drivers
• How WOM plays a major role in marketing?
• How Word-of-mouth marketing influences purchasing decision of consumers?
• Credibility of sources/narrator
• Effect of negative publicity on purchasing decision of consumer
• eWOM
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
For more on this topic go to: http://geoffreycolon.net
Presented at the Brand Innovators Content Marketing Summit.
Why Should Content Marketers Think Less Like Marketers and More Like DJs?
Why Does the Human Mind Ingest Information When Complex Information Is Presented in an Entertaining Fashion?
How Does a DJ Think and Act Which Content Marketers Can Duplicate to Success?
Part I. Disruptive
Part II. Disciplined
Part III. Case Study
To learn more check out http://brand-innovators.com
To use Bing Ads for your content marketing solutions sign up: http://advertise.bingads.microsoft.com
#BISummit #BingAds
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
For years, fans of BB have used traditional and social media to lobby for the return of lip colors that are no longer in production. In February 2012, BB launched a Facebook campaign to let fans do just that.
Why Gamifying? Business questions
Strategies of consumer gamification
Cases:
Entertainment– NBC Ford Escape Route
Enterprise – Siemens, Cisco
Retail – Best Buy, Wendy’s
Media & Publishing – Top Chef
eCommerce – CampusFood.com
Health/Wellness – Everyday Health
Education – Pearson/Alleyoop
For good – Nickelodeon, Half The Sky
Common mistakes
More examples
Exploring the role of emotions in Viral Marketingmahakhalid1
To study the relationship of Emotional appeal of social media advertisement and effective viral marketing.
The main aim is to comprehend viral marketing as a marketing process from a marketers’ stance, to understand consumer’s online psyche.
The scope of study is to test social media’s effectiveness on emotional impact of audiences.
What is the relationship between viral marketing and effective social media marketing?
Which social media tools are used by marketers?
How consumers respond and use social media?
Socio-psychological elements contributing to construction of an effective viral marketing strategy?
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
This PowerPoint was presented to recycling professionals as part of Keep America Beautiful's Webinar series for affiliates. The presentation, given by the Curbside Value Partnership, details the campaign planning process from beginning to end. From the questions to ask before you begin planning an education campaign, to the measurements you should take to establish whether the campaign was successful.
New England PBA recently released their informational paper on why Trial Court members should DUMP NAGE and HIRE NEPBA! Featured articles include letters of endorsement, NAGE RAGE articles, and benefits outlining our dental, vision, estate planning and more. There is a reason no local has ever left us! VOTE NEW ENGLAND PBA!
European Patients’ Academy on Therapeutic Innovation:Shifting paradigms in ...patvocates
"European Patients’ Academy on Therapeutic Innovation: Shifting paradigms in empowering patients on medical R&D": Presentation by Jan Geissler (Twitter @jangeissler) at the Belgian Association of Clinical Research Professionals (ACRP.be) meeting on 25 Oct 2012
ECCO Oncopolicy Forum - and why patients as partners matter in personalized m...patvocates
Presentation at meeting of the European Commissions "Cancer Support Group" on 25 Sept 2012, reporting about the ECCO Oncopolicy Forum 2012 and why patients as partners matter in personalized medicine - by Jan Geissler (twitter @jangeissler)
Patient Advocates in Cancer Research: European Patients’ Perspective - Jan ...patvocates
Patient Advocates in Cancer Research: European Patients’ Perspective, presented by Jan Geissler (Twitter @jangeissler) at ISOQOL 19th Annual Conference, Budapast, 26 Oct 2012
The patient voice: turning health policy into opportunity - Jan Geissler - ES...patvocates
Presentation on how the patient voice can turn health policy into advocacy opportunities to improve the life of patients. Presented by Jan Geissler, Co-founder of CML Advocates Network, at the Patient Seminar of the European Society of Gynaecological Oncology (ESGO) in Liverpool on 19 Sept 2013
Partnering with Patients: Designing, Participating in and Reporting Health Ou...patvocates
Partnering with Patients: Designing, Participating in and Reporting Health Outcomes - presented by Jan Geissler at ISPOR 19th ANNUAL CONGRESS in Dublin on 6 Nov 2013
Jan Geissler - How Patient (Advocates) discuss Clinical Research on the Internetpatvocates
"How Patient (Advocates) discuss Clinical Research on the Internet", presented by Jan Geissler (Twitter @jangeissler) at DIA Clinical Forum in The Hague on 9 Oct 2012.
Attune Foods - Challenging the Goliaths in the breakfast cereal marketXavier Lederer
Have you ever asked yourself how small healthy food companies grow and grab market share from food giants? This business case study explains how the small but ambitious breakfast cereal producer Attune Foods challenges huge multinational companies like Kellogg and General Mills.
Access to treatment, care and clinical trials by patients with rare cancers...patvocates
"Access to treatment, care and clinical trials by patients with rare cancers", presented by Jan Geissler (Twitter @jangeissler) at ESMO congress in Vienna, 30 Sept 2012
How Nonprofits Can Make Their Fundraising Campaigns More Social (Lightful x N...Tereza Litsa
Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform.
This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include:
• How to use every social channel in your fundraising campaign
• Best practices on making your fundraising more social
• The latest trends in social media marketing and how they affect nonprofits
• How to build a funnel for your social fundraising content
• Successful examples of using social media in fundraising
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Best practices in social media
1. Alan Chiu, Xavier Lederer, Yong Tian Best Practices in Social MediaExpert interviewsCase studiesMarket research October 2011
2. 2 “So you wanna sell to me through Facebook?!?” Xavier Lederer
3. Background Social Media Landscape Best Practices and Tools Case Studies and Expert Interviews About 3
4. Motivation The use of social media by companies is strongly growing, pushed by several factors: Willingness to deepen the relationship with the customers and to generate 2-way interactions, which traditional mass media generally don’t allow in a large scale Necessity to reduce marketing costs from traditional media due to the recession Strong penetration of social media: 76% of the US population is a member of 2.1 networks on average. 57% of the population follows 20.2 brands on average* However many companies are still in their learning stage. Many of them started communicating through social medial only 2 or 3 years ago and don’t always have the opportunity to reflect on what makes a successful social media approach 4 Note: *“Social media around the world 2011”, Insites Consulting
5. Key Questions and Methodology 5 Key questions: Success factors: How can companies use social media successfully? Which types of initiatives can they put in place to interact with their prospects and customers through social media? Mapping of social media: What are the characteristics of the various social media (e.g. Facebook, Twitter,…)? Monitoring: Which tools can you use to monitor what is being said about your company (and your competitors), and respond to it? Methodology: We conceived this short document as a user manual with practical tips to be successful with social media We analyzed research and market studies. Then cross referenced them with expert practitioner interviews.
6. Background Social Media Landscape Best Practices and Tools Case Studies and Expert Interviews About 6
7. Social Media Landscape Sources: “Facebook and Brands”, DDB Opinionway (Wedbush October 27, 2010); “Social media around the world 2011”, Insites Consulting 7 Consumers expect a deeper relationship with brands on social media. In exchange, they are ready to echo the brand’s message and recruit new fans for the brand
9. Social Media Landscape 9 Facebook’s dominance of social networks in the US is sharply increasing Source: Silicon Alley Insider
10. Background Social Media Landscape Best Practices and Tools Case Studies and Expert Interviews About 10
11. 1. Define the scope of social media 11 Prominently encourage your customers to ask their questions through social media rather than through individual media (e.g. email or phone): it amplifies the interactions, as it helps you demonstrate your empathy to all other customers who see your posts Don’t shy away from negative comments and don’t remove them. Deal with complaints – it builds authenticity and trust
12. 2. Grow Fan Base 12 Communicate the compelling and specific reasons to like your brand (e.g. exclusive promotions, involvement in product development, tips) Start with your own personal network and the one of your employees/partners Post and engage with your fan base to generate organic growth (see next slide): your fans will invite their friends and organically grown your fan base Incentivize existing fans to invite their friends to become fans: Set up “like” milestones campaigns: “when our fan base reaches X fans, you can win/receive Y.” These campaigns incentivize the fans to help grow the fan base Organize contests where the winner needs to maximize the number of ‘Likes” on his contribution (e.g. candidates post a picture or a story and have to gather votes from other fans to win) Learn by doing with a tight feedback loop. Observe what contents engage, convert, and repel Pay to advertise on social media. However it is expensive and it generates a lower level of engagement with the newly recruited fans Pay for sponsored stories (Facebook), which can allow a better targeting. Still expensive
13. 3. Engage with your fans 13 Maximize the engagement level with your fans: Be authentic and conversational in your posts. Humanize and personalize your brand Make sure your tone of voice reflects your brand personality and values. Train customer service agents on brand attributes as soon as they post on Facebook to answer customer requests Talk also about things other than your brand – music, sports – to engage your customers in other ways. It comes across more authentic (vs always trying to sell them something) Respond to everyone who reaches out to your brand – just as you would pick up the phone when it rings. Make sure that you have the capacity (manpower) to respond to customer questions, otherwise fans have the feeling that they are not heard. Answering posts also reinforces the fan’s feeling that the brand is a “real” person. Post from fans should be answered within a day. Trigger interactions from fans: Ask questions Run contests Post articles, but only positive news (“happiness spreads more easily than sadness”); ask: “what do you think”” or “click if you like this” kind of questions to trigger interactions Offer your fans research results that they otherwise wouldn't have access to (e.g. on health and nutrition) Announce product launch/retirement Ask opinion regarding product/packaging development, or more general improvement questions (“What can we do better?”) Be predictable to trigger maximum engagement; e.g. post every day at 10:55 am, or ask trivia questions to win coupons every Tuesday Maximize use of visuals (e.g., picture, video)
14. 4. Generate Sales 14 Post exclusive discounts/coupon, only available to your fans Run campaigns like: “Like us to get your discount code”, to both grow your fan base and convert fans into buyers Regularly post positive and useful information about the benefits of your products Leverage specific posts from fans that encourage to buy (e.g. “I bought product X and it is great because of Y”), for instance by reposting the initial post in the form of a question
15. 5. Monitor your Impact 15 Shortlist of monitoring tools: How to monitor what is being said about your company on the Internet, and respond to it
16. Background Social Media Landscape Best Practices and Tools Case Studies and Expert Interviews About 16
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18. Case Study: Bonobos Bonobos engage in a true dialogue with its customers: social media are considered as customer service channels “All our Ninja customer service team is active on social media answering questions from customers. To ensure tone of voice consistency we train our Ninja extensively on branding. We want to be perceived as accessible and as real, human people” - David Fudge, Head of social media, Bonobos
19. Case Study: Bonobos Developing great relationships with customers is core part of strategy, and social media is a key piece of it Negative comments on social media can help build authenticity and trust if handled properly. “Transparency of social media platform builds trust” - David Fudge, Head of social media, Bonobos “Being active on social media platforms like Facebook & Twitter allow us to have a one to one dialogue with consumers in an environment that they are active on every day. We have to be where they are; we can't always expect them to come to us. We see roughly 25% of our customer service inquiries come from social media channels. We try to respond to these inquiries within 1 hour” - David Fudge, Head of social media, Bonobos
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21. Reduce the financial burden of the promotion by limiting it to high-margin products (e.g., proprietary brands)”- David Fudge, Head of social media, Bonobos Note: ~$12.5K in paid advertising, and ~$12.5K in web development (Facebook tab)
22. Case Study: Bonobos Bonobos engages its customers through questions (also unrelated to its business) and promotions “You want to talk about things other than your brand. You want to discuss other things your fans care about – music, sports – to engage them in other ways. It comes across more authentic (vs always trying to sell them something)” - David Fudge, Head of social media, Bonobos Exclusive Facebook promotions
23. Case Study: Bonobos Finally, Bonobos engages its fans by involving them in product development
24. Case Study: Nature’s Path Nature’s Path Organic Food: organic cereals 152,843 Facebook fans Large organic cereal company Based in BC Covers Canada and US Family-owned company Strongly value-driven
25. Case Study: Nature’s Path Nature’s Path engages in dialogue with its customers “Some companies remove negative comments from their Facebook page – don't do it. Deal with complaints – it builds trust” - ChristabelShaler, Social media specialist, Nature’s Path “The number of fans is far less important than the engagement level. What's the point of having a million fans if no one is listening to you? The important thing is to be authentic and conversational. Authentic conversations build brand personality” - ChristabelShaler, Social media specialist, Nature’s Path
26. Case Study: Nature’s Path Content posting: positive and diverse news “Don't make it so much about selling products. It is OK to have a Facebook store as an option but don't focus on it – otherwise it's like having a friend who's trying to sell you stuffs all the time. Instead, you should focus on the relationship” - ChristabelShaler, Social media specialist, Nature’s Path Posted articles: only positive news (“happiness”) “Social media is a conversation. It is like a party: Facebook is a party; twitter is a party. It's not fun if you're only talking about yourself, it's not conversation. You have to listen to the person you're talking to, so that you're talking with them, not at them. You can trigger this conversation by posting questions and sharing content” - ChristabelShaler, Social media specialist, Nature’s Path
27. Case Study: Goodbelly Clear reasons to like the brand Welcome page: clear reasons to like the brand Contests (e.g. “Where in the world is this Goodbelly”?); winner gets VIP coupon “Respond to everyone who reaches out to your brand – just as you would pick up the phone when it rings. Otherwise fans have the feeling that they are not heard. Answering posts also reinforces the feeling of the consumers that the brand is a “real” person. Post from fans should be answered within 24 hours maximum.” - Ariel Scott, Manager of Online Marketing & Consumer Communications , Goodbelly “Offer your fans research that hey otherwise wouldn't have access to. We do this with research on probiotic.” - Ariel Scott, Manager of Online Marketing & Consumer Communications , Goodbelly 10,365 Facebook fans
28. Funnel leading from prospect to Facebook fan to customer Facebook page (welcome page) Facebook page Website Case Study: Full Circle
29. Background Social Media Landscape Best Practices and Tools Case Studies and Expert Interviews About 29
32. 15 years experience in software development, product management, and business development
33. Passionate about social media because they enable brands to build more authentic and meaningful relationships with their customers, leading to a more fulfilling customer experience.
37. 12 years experience in management consulting, and marketing & sales in consumer goods
38. Passionate about social media because they offer, for the first time in the history of marketing, a way to build one-on-one relationships with customers at a large scale, and therefore to leverage marketing efforts to generate quality sales much more efficiently.
42. 14 years experience in software and business development in start-up and corporate environments
43. Passionate about social media because it allows unprecedented depth and scale of information exchange. Consumers are increasingly turning to social media to discover products and sharing experiences. Brands must leverage this new marketing channel to engage their customers.