The magazine uses, develops, and challenges conventions of real music magazines. It focuses on the niche genre of new wave rock. While following conventions like strong color themes and layouts, it also challenges norms by adding more color to the contents page. The target audience is older working class males who enjoyed new wave during its emergence in the 1970s-1980s. To attract this audience, the magazine uses black and white imagery and articles about bands from the target era. It represents both older and younger fans of the genre.

1. Jordan Swan

2. My Finished Music Magazine

3. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
The genre of my music magazine was 'New Wave Rock' I chose
this genre as the market for this type of magazine is less
saturated than markets for other genres such as Pop, and Metal
This also meant that I had to rely more heavily on my audience
feedback and questionnaires, as there weren't many magazines,
in publish, that focused heavily on New Wave Rock
For my magazine I wanted a strong colour theme which would be evident and easily
recognisable by the target audience. Britain was one of the world's leaders in the emergence,
and development of New Wave Rock during the late 70's, and 80's
(http://en.wikipedia.org/wiki/New_Wave_music)
Because of this I wanted my magazine to have a certain British feel to it, I decided to try Red,
White, and Blue as my colour theme (colours of the Union flag)

4. Colour Theme/House Style
Like almost all magazines on the market, I wanted my magazine to have a unique
and noticeable house style. I wanted to follow this common convention to add
consistency to my magazine, and make it instantly recognisable to my audience
I liked the Strong colours
of the union flag, so for my
magazine's house style I
used a similar colour
theme ->
I conducted a survey to see which colours, my
audience thought, best suited my magazine. And
which colour theme fitted in best with the rest of the
magazine's style and genre. From my survey I found
that my target audience preferred the colour theme:
red, white, and blue
My results ->

5. Whilst designing my magazine cover, I followed common conventions from other
magazine covers, so that I could emulate a real product which you could easily imagine
being on sale in a store
I achieved this by studying the layouts of other popular music magazine covers, such as
'Q magazine' and 'Record Collector' //Link to research//
I liked the main Image of this front cover, as I found the close up very appealing and
striking. The fact that he is looking straight at the camera instantly connects with the
viewer, as they make eye contact and feel personally engaged
Also following the common form and convention of Q magazine, I placed all of the cover
lines in the 'left third' as this is where the viewer will look to first

6. Although I wanted to follow the conventions and practices of real media products out
there, I also wanted to try and stretch some of the boundaries, and bend the rules a little
in order to give my magazine a unique and rebellious feel.
I studied the contents pages of other magazines such as Q magazine, NME and
Record collector. One obvious convention which these magazines had in common was
the colour scheme used on the contents page. With all of these magazine, not much
colour was used, mainly a plain white background with simple black text. I wanted to
try and expand on this convention by adding a lot more colour

7. How does your magazine represent different social
groups?
My media product was aimed mainly at an older, male audience. The period in
which New Wave was most popular in Britain was in the 70's and 80's, so
original fans who were interested in New Wave would now form an older, more
mature fan base.
Taking into account all of the above, I did not want to single out younger fans of
New Wave, who were not necessarily alive during the emergence of New Wave.
I did not want to exclude this proportion of my audience, so I tried to adapt
certain features of my magazine to appeal to a younger viewer. I added content
which led viewers online (Facebook/Twitter address, and Interview Extras) as I
thought this would appeal more to younger viewers who are commonly
portrayed as more technologically capable

8. What kind of institute might distribute your product
and why?
Given that my target audience is mainly older males 40 – 60, I think that my only way of
distributing the magazine would be in a hard copy, as studies show that older clients are
much less likely to pay for something digital.
However, in an attempt to widen the audience to younger customers I think that selling
my magazine in a digital format online may increase sales and create a wider, more
diverse fan base.
I think that my magazine should be sold as a hard copy
in independent newsagents, supermarkets, and high-
street stores. The kind of high street stores that would
stock my magazine are places that already distribute
music, magazines, and music related products. For
example HMV would be a suitable distributor as they
already have a well established career in music
distribution.
In addition to this I think it would be wise to try and sell
my magazine in specialist record shops, as this would
give my magazine direct contact with my target
audience.

9. In an attempt to appeal to younger viewers, (therefore widening my target audience and
boosting sales) I would also prepare the magazine for sale on the digital market.
Online distributors such as 'Issuu' could distribute my magazine digitally. This would also
open up a gap in the international market. It would not be viable to prepare physical
copies of my magazine for foreign markets, as the market would be too small, and would
almost certainly make a loss. But with distributing the magazine digitally, foreign buyers
would still be able to download the magazine without a risk to our profits
In order to successfully market the magazine online, We would have to create a huge
marketing campaign. We could advertise online, combined with use of other media
formats (such as Facebook, and inside the magazine itself), for additional, low-cost
advertising
Online piracy could be a negative factor and dent sales, but with recent closures of illegal
distributors such as 'LimeWire', and 'The Pirate Bay', I think that online distribution is still
a good idea which will be positive for marketing the magazine

10. Who would be the audience for you media product?
The target audience for my music
magazine is working-class males,
around the age of 40-60. I chose this as
my target audience, as these people
would have been young and free when
New Wave emerged 30-40 years ago. I
hoped that by marketing my magazine
for this type of audience, I could
simulate positive feelings from their
youth which would instantly engage
them into buying and reading my
magazine.
This is my audience profile, which shows
the main views and interests of my
target audience

11. How did you attract/address your audience?
To attract my target audience I used a lot of black and white images which had a
more vintage feel, and would take the reader straight back in time to when black
and white cameras were more widespread.
The articles advertised were also mainly about past bands which had had their
most success in the 70's and 80's. Most of the articles were somehow related to
the previous few decades, as this is when New Wae was most popular.
Alot of the imagery used in the
magazine is black and white, to
simulate an 80's camera