The document discusses the marketing campaign for the film Deadpool, noting that it had a clear brand identity which helped in marketing the film. The Deadpool marketing used the character's tendency to break the fourth wall in creative ways across various media platforms. Some examples of Deadpool's unconventional marketing included a Halloween video, an April Fools clip, and a Mother's Day Instagram post. The marketing leveraged Deadpool's colors (red and black) and humorous personality to build awareness.

1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?

2. BRAND IDENTITY IS AN IMPORTANT FACTOR IN FILM MARKETING. FOR EXAMPLE WHEN RESEARCHING THE MARKETING
CAMPAIGN FOR DEADPOOL THEY HAD A CLEAR BRAND IDENTITY WHICH HELPED WHEN MARKETING THEIR FILM. THE FILM
DEADPOOL HAD A UNIQUE MARKETING CAMPAIGN TO SAY THE LEAST. MULTIPLE MARKETING STRATEGIES WERE USED ACROSS A
WIDE VARIETY OF MEDIA. DEADPOOL IS A CHARACTER KNOWN FOR BREAKING THE FOURTH WALL AND THE MARKETING TEAM
HAS USED THIS TO BRING THE HILARIOUS CHARACTER OF DEADPOOL TO LIFE WITH THEIR ADVERTISEMENTS. THE BRAND IDENTITY
OF DEADPOOL THEREFORE CAN BE SEEN AS THE COLOURS, RED AND BLACK, ALSO THE CHARACTER OF DEADPOOL HIMSELF AND
HIS HUMOUR UNIQUE TO ONLY HIM WITHIN THE MARVEL FRANCHISE CAN BE SEEN AS THE USP (UNIQUE SELLING POINT).
"HOW DEADPOOL SAVED HALLOWEEN" - HTTPS://WWW.YOUTUBE.COM/WATCH?V=OPGFGLPKOOK
DEADPOOL - APRIL FOOLS DAY CLIP - HTTPS://WWW.YOUTUBE.COM/WATCH?V=Z5TB0PKLJ0Y
12 DAYS OF DEADPOOL - HTTPS://WWW.YOUTUBE.COM/WATCH?V=XDZHHQBVMZS
DEADPAN MOTHER'S DAY INSTAGRAM POST:

3. IN ORDER FOR OUR THREE MEDIA PRODUCTS TO HAVE SUCCESSFUL BRAND IDENTITY THEY ALL NEED TO
LINK TO EACH OTHER. THE TARGET AUDIENCE MUST RECOGNISE INSTANTLY THAT WHAT THEY ARE
LOOKING AT IS A POSTER FOR THERE'S SOMETHING ABOUT JESSICA OR A MAGAZINE FOR IT. TO HAVE
SUCCESSFUL BRAND IDENTITY A UNIQUE SELLING POINT (USP) IS REQUIRED. A USP IS AN FACTOR WHICH
THE AUDIENCE UNDERSTAND IT TO BE ASSOCIATED WITH A CERTAIN BRAND/FRANCHISE. FOR EXAMPLE,
TAKE A LOOK AT THE SUCCESS OF AVENGER ASSEMBLE. THE FILMS USP WAS IT WAS THE FIRST FILM WHERE
UNIQUE CHARACTERS TO THE MARVEL FRANCHISE GATHERED IN ONE FILM.

4. OUR FILM'S USP WAS THE DEVELOPMENT OF THE RELATIONSHIP BETWEEN JESSICA AND WILL IN CONTRAST TO THEIR DIFFERENT STATUSES. THIS
DRAWS OUR AUDIENCE IN, AND THIS USP HELP TO CREATE SYNERGY BETWEEN OUR THREE MEDIA PRODUCTS BY LINKING THEM TO ESTABLISH OUR
BRAND IDENTITY. SYNERGY IS DESCRIBED AS THE COMBINATION OF TWO OR MORE PRODUCTS WHICH TOGETHER COMBINE TO CREATE A GREATER
FORCE THAN IF THEY WERE STANDING ALONE. WE ALSO MADE USE OF COLOUR IN OUR MEDIA PRODUCTS.
OUR MAGAZINE COVER HAS TURQUOISE AND GREY AS THE COLOUR PALETTE BECAUSE THE COLOUR TURQUOISE CONNOTES MEANINGS OF
TRANQUILITY, EMOTION, CREATIVITY AND INTUITION WHEREAS GREY REPRESENTS EMOTIONLESS, DULL, LOSS AND OBSESSION. WE THOUGHT THAT
JUST LIKE THE COLOURS THEIR MEANINGS CONTRAST WELL WITH EACH OTHER. THIS HELPS CREATE SYNERGY BY LINKING THE MAGAZINE COVER
TO OUR FILM, HOWEVER WE USED A MORE SIMPLE AND PROFESSIONAL COLOUR PALETTE OF PLAIN WHITE WHEN MAKING THE POSTER AS WE FELT
THE FONT HELPED TO ESTABLISH THE BRAND IDENTITY BETWEEN THE MEDIA PRODUCTS.

5. THE FONT WE USED WAS THE RIESLING FONT WHICH WE FELT SUITED OUR FILM AND IT ALSO HAS TO ADDED BENEFIT OF LOOKING
PROFESSIONAL WHILST BEING UNIQUE ENOUGH SO THAT IF OUR AUDIENCE SEE THE FONT THEY WOULD THINK OF OUR FILM. WE ALSO
FOLLOWED THE CONVENTION OF HAVING A TAGLINE ON THE POSTER AFTER DOING RESEARCH ON FILM POSTERS LIKE IF I STAY AND EASY A.
OUR TAGLINE WAS "IT'S FINES, HE'S FINE" WHICH WAS ALSO THE LAST THING SAID BY THE PROTAGONIST AS A VOICE OVER IN OUR TEASER SO
THIS RESONATES WITH THE AUDIENCE AS THEY ARE ABLE TO ESTABLISH THE CONNECTION BETWEEN THE MEDIA PRODUCTS.
WE CHOSE NOT TO INCLUDE THE TAGLINE ON THE MAGAZINE COVER HOWEVER AS IT WOULDN'T CONFORM TO THE LAYOUT CONVENTIONS
OF STUDIO'S FILM MAGAZINE COMPANY WHICH IS WHAT WE WERE USING. HOWEVER ACROSS ALL MEDIA PRODUCTS THE PRESENTATIONS OF
OUR CHARACTERS WERE THE SAME. JESSICA, WILL AND SOPHIE ARE SEEN IN THE SAME CLOTHES IN THE POSTER/MAGAZINE COVER AS THEY ARE
IN THE FILM, THIS WAS DONE PURPOSE SO THE AUDIENCE CAN MAKE THAT LINK FROM ONE MEDIA PRODUCT TO THE OTHER. BETWEEN TO
COLOUR, FONT, TAGLINE AND USP I BELIEVE THAT WE HAVE CREATED A SUCCESSFUL BRAND IDENTITY.

6. I BELIEVE THAT EACH MEDIA PRODUCT WE CREATED CLEARLY COMMUNICATES THE THEME OF TEEN DRAMA. OUR POSTER FOR EXAMPLE SHOWS
MULTIPLE LOCATIONS OF THE SCHOOL, IT IS A CONVENTION OF TEEN DRAMA FILM POSTERS TO INCLUDE ONLY THE MAIN CHARACTERS A BASIC
BACKGROUNDS ON THEIR POSTERS, FOR EXAMPLE JUNO, KEITH, EASY A AND YOU GET ME.
COMPARED TO OTHER GENRE CONVENTION LIKE HORROR OR ACTION TEEN DRAMA POSTERS TEND TO BE LIGHTER IN COLOUR AND LESS
THINGS DISTRACTING YOU FROM THE CHARACTERS AND THEIR RELATIONSHIPS WHEREAS FOR THE MAGAZINE COVER YOU CAN CLEARLY
TELL THAT JESSICA THE PROTAGONIST IS A TEENAGER WHICH ALREADY SUGGESTS TEEN DRAMA. EACH MEDIA PRODUCT ALSO PRESENTS THE
AUDIENCE WITH THE SAME NARRATIVE THEMES OF OBSESSION, EMOTION AND RELATIONSHIPS. THE POSTER DOES THIS THROUGH THE
IMAGERY AND THE MAGAZINE COVER DOES THIS THROUGH THE USE OF COLOUR. ALL OF OUR CHARACTERS WITHIN THE BRAND IDENTITY
ARE REPRESENTED THE SAME THROUGHOUT EVERY MEDIA PRODUCT. THIS IS DONE BY USING THE SAME CLOTHES THROUGHOUT SO THEY
ARE MORE RECOGNISABLE. YOU CAN ALSO TELL THAT JESSICA IS A POPULAR CHARACTER FROM THE WAY SHE IS POSING ON THE
MAGAZINE COVER AS SHE IS PRESENTED AS CONFIDENT WHEREAS OTHER CHARACTER STEREOTYPES IN TEEN DRAMAS WOULD BE
PRESENTED DIFFERENTLY TO COMMUNICATE THEIR CHARACTER WITHIN THE NARRATIVE.

7. I BELIEVE EACH PRODUCT RELATES TO OUR TARGET AUDIENCE WHO ARE MOSTLY FEMALES AGED 15-24.
WE ALSO USED FORMAL MODES OF ADDRESS WHEN CREATING OUR PRODUCTS AS WE WANTED TO
AVOID INFORMAL MODES SUCH AS USING COLLOQUIAL OR EXPLETIVE LANGUAGE, SPECIFICALLY IN THE
FILM AS WE FELT THAT WE WOULD APPEAL TO A WIDER TARGET AUDIENCE IF WE DID SO.