Radio Analysis Sheet ( canon)

1. What style of radio advert is it? (humorous, serious, factual, fiction, pastiche, repetition,
simple, complex, nostalgic, modern, futuristic, aggressive, seductive, persuasive, surreal,
immediacy, long term)
What was the overall message?
What types of voice/s were used in the advert? (Male/female, young/old, foreign accent,
British accent, celebrity?)
What tone of language was used? (Conversational, informative, jokey etc)
Was there a tag line or slogan in the advert?
How many times was the product or company name mentioned?
Was there any contact details mentioned? (Phone number, web address etc)
What music or sound effects were used?
What is the main purpose of the advert? (Informational, sales or special offers, promoting
a particular product)
Why do you think the advert was good or why do you think it wasn’t verygood?
The style of the advert was persuasive , factual , seductive and formal.
The message of this advert was for people to buy canon cameras because they are good
cameras for getting good quality photos.
The tag line for this advert is “ You Can”.
The tone of language in the advert for the Canon cameras is Informative, because the male
actor at the start of the advert gives a lot of information about the cameras such as the
optionsonthe camera , What the cameras can do andwhat the quality of the pictures will be
like using these cameras.
The voicesusedinthe advertwere botha young female & a young male who both had British
accents.
The product Canon was mentioned 3 times during the advert.
The contact detail thatwasmentionwasthe radio stations web address where the audience
could go to find out more information on the cameras.
The sound effects used in this advert were Bell sounds and Christmas sound effects to give
off the idea that buying these cameras would be good as a present.
The purpose of this advert is to persuade people to buy these cameras because of the
differenteffectsthese camerashave,(the qualityof the pictureswill be betterthan,usingany
other camera).
I thinkthiswasa goodadvert because of the information one of the actors was giving to the
audience atthe beginningof the advert telling them more about the product they are trying
to sell. Then towards the advert when a female actress is using a seductive tone of voice
whichisa goodway to persuade the audience tobuythe product, especiallythisone whichis
more male orientated.
Radio advert analysis sheets