The document discusses how effective the combination of a film's main product and ancillary texts are at conveying brand identity and appealing to the target audience. It analyzes how the student film project uses color, font, and character portrayal across a teaser, poster, and magazine cover to consistently suggest the romance/thriller genre and narrative for 15-24 year old viewers. Specifically, the red motif and font establish the brand identity while effectively representing the characters and narrative arcs in a similar way across all three promotional products to clearly appeal to the intended mixed-gender audience.