The document discusses how the author maintained brand continuity across products for their film. Specifically: 1) The author used the same two logos, typography, color scheme, and main character across all products to ensure audiences recognized them as being from the same film. 2) The color scheme of blue, red, green, and white was used because they are iconic colors for sci-fi films. 3) Images from the film depicting stars, space, planets, spaceships, and alien writing maintained the sci-fi theme and brand across products. 4) The author would need to partner with a major studio like Paramount Pictures for funding and worldwide distribution given the large budget needs of their sci

1. How effective is the combination
of your main product and
ancillary texts?
By Lucy Norton

2. Logos
I have two logos for my production company and
distribution company. They both fit well will by brand
image, the dragon in space shows sci-fi, horror and
fantasy themes and the one with the girl shows
independent power.

3. How did I maintained continuity of
brand across all of your products?
I have used the same typography in each one of
my products, so my audience will recognize the
font and see that they are all referring to the
same film. I have also done this with using my
two logo’s on two of the products.

4. How did I maintained continuity of
brand across all of your products?
I Also used the same colour scheme in every one
of my products. I used blue and red mainly and
some green and white. I used these colours as
they are all iconic to sci-fi films. This helps the
my audience know it’s a sci-fi film and makes
them know that all of these products all
referring to the same film.

5. How did I maintained continuity of
brand across all of your products?
Holly, who is the main character in I Found
Them, is on every one of my products, so that
my target audience will know she's the main
character in the film and they will recognize her
on each product, so they will know they all
referring to the same film.

6. How did I maintained continuity of
brand across all of your products?
With all my products I have a sci-fi theme, by
using a colour scheme, images/shots of
stars, space, planet Earth, spaceship and Alien
writing. This helps brand my film so it has a
iconic look, helping maintaining continuity of
brand across all my products.

7. How did I maintained continuity of
brand across all of your products?
I have used similar
techniques to Jurassic
Park to maintained
continuity, by using the
same logos, colour
scheme and images
across all products

8. What kind of media institution might
distribute your media products?
As my film is a sci-fi film I will need a high budget for
costumes, CGI, explosions, special effects etc. So an
independent company like Warp would not be able to
fund my film. Also I would want my film to be distributed
all over the world to maximize my audience and profit.
This means I will need to spend a lot of money of advising
which again an independent company would not be able
to afford. So I need a larger company with more money
like Paramount Pictures, which is one of the top-grossing
movie studios. They will be able to fund and distribute my
film, posters and magazine in a world wide release.

9. Why is brand image important to
this industry?
A brand shows the industry and audiences your corporate
identity. The name and logo of your company should tell
people something about you. Brands can be strong
enough to convey a message and a feeling. As I small
business people judge you on your logo and might make a
decision based on what they think of your logo. I think my
logos look professional and from my audience feedback I
know my target audience like them. “Lucy Camera
Action” and “Spyrona Pictures” do tell audiences they
have something to do with the film industry because of
the choice of words “camera” and “pictures”.