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New
 technologies:
Convergence &
    Synergy
    By Hannah Marshall
Twilight Franchise
Converse joined
     with twilight
     creators; as
                                   Synergy                        Hailey Williams
                                                                  created a song
     twilight became                                              called ‘ Decode’ for
     popular so did                                               the film, this meant
     the shoes with                                               that people could
     image of them.                                               the choose to go and
                                                                  watch the film if
                                                                  they like the song
                                                                  and also increase
                                                                  sales of her album



Mattel created dolls of
the characters which
increased their sales
and also became an
incentive for people to
watch the film.


                                                The use of skin cases meant people
                                                with the same or similar phones
Although this is also synergy because it
                                                would buy it as it is twilight, in turn
increased sales of Teen Vogue and promoted
                                                increasing sales and making people
the film so there would be more ticket sales.
                                                want to watch the film.
However this is also press and public
relations
New technologies: con and syn
New technologies: con and syn
New technologies: con and syn

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New technologies: con and syn

  • 1. New technologies: Convergence & Synergy By Hannah Marshall
  • 3. Converse joined with twilight creators; as Synergy Hailey Williams created a song twilight became called ‘ Decode’ for popular so did the film, this meant the shoes with that people could image of them. the choose to go and watch the film if they like the song and also increase sales of her album Mattel created dolls of the characters which increased their sales and also became an incentive for people to watch the film. The use of skin cases meant people with the same or similar phones Although this is also synergy because it would buy it as it is twilight, in turn increased sales of Teen Vogue and promoted increasing sales and making people the film so there would be more ticket sales. want to watch the film. However this is also press and public relations