Film posters Purpose and Effect
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Film posters serve to inform audiences about key details of films like producers, studios, and actors in order to attract viewers. Specifically, highlighting acclaimed producers of previous films, famous studios like Disney, and popular stars helps convince audiences that the film will be of high quality entertainment. The use of new technologies and formats, such as IMAX, also appeals to audiences and encourages them to watch films in theaters for the best viewing experience. Overall, film posters aim to entice audiences and achieve their purpose through showcasing elements that make films seem appealing and worth watching.
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Evaluation Question 2
The document discusses the marketing campaign for the film Deadpool, noting that it had a clear brand identity which helped in marketing the film. The Deadpool marketing used the character's tendency to break the fourth wall in creative ways across various media platforms. Some examples of Deadpool's unconventional marketing included a Halloween video, an April Fools clip, and a Mother's Day Instagram post. The marketing leveraged Deadpool's colors (red and black) and humorous personality to build awareness.
2
The document discusses how the author maintained brand continuity across products for their film. Specifically:
1) The author used the same two logos, typography, color scheme, and main character across all products to ensure audiences recognized them as being from the same film.
2) The color scheme of blue, red, green, and white was used because they are iconic colors for sci-fi films.
3) Images from the film depicting stars, space, planets, spaceships, and alien writing maintained the sci-fi theme and brand across products.
4) The author would need to partner with a major studio like Paramount Pictures for funding and worldwide distribution given the large budget needs of their sci
2
The document discusses how the author maintained brand continuity across products for their film. Specifically:
1) The author used the same two logos, typography, color scheme, and main character across all products to ensure audiences recognized them as being from the same film.
2) Colors like blue, red, green, and white were used consistently to convey the sci-fi genre.
3) Images of space, planets, and alien writing helped brand the film and maintain visual continuity.
4) Similar techniques to Jurassic Park were employed to tie all products together under one recognizable brand.
Branding portfolio
My current portfolio of graphic design, brand activation and product merchandising campaigns from various agencies I worked at in South Africa from 2004 until present.
Evaulation question
A production company helps create a film by handling budgeting, scheduling, scripting, casting, and finding a director. The production company is responsible for distributing the film to audiences in theaters or for home viewing. A distributor, like Warner Bros, 20th Century Fox or Walt Disney, markets and promotes a film through trailers, posters, and setting the release date. For their student film, the group chose Warner Bros as the distributor since it is well known and has distributed similar Christmas genre films. They also created their own production logo, Cascadas Productions, to include in the opening titles along with the Warner Bros logo.
Cross media campaign
The Cross Media Campaign for The Conjuring was very effective. It used continuity across different marketing materials like the poster and trailer to promote the film. Both used the same font for the title and tagline. The teaser trailer was released on YouTube, allowing it to be shared and gauge audience reaction. The poster featured a creepy isolated woman to intrigue audiences and challenge conventions. As the film's producers had success with similar genres previously, audiences were familiar and loyal. In contrast, while short films and features both use promotional material like posters, short films have fewer opportunities to market due to lower budgets and briefer narratives.
They Big media
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
Brand and branding
Branding is when a company markets an idea or image associated with its products or services so that it becomes recognizable. Pizza Hut has branded itself through its logo, slogan, and variety of food offerings. The brand stands for unique food options and good customer service. Pizza Hut repositions its brand every two years to stay appealing to customers and establish itself as a market leader. Its latest branding focuses on promoting the dine-in experience to show it offers more than just fast food.
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Evaluation Question 2
The document discusses the marketing campaign for the film Deadpool, noting that it had a clear brand identity which helped in marketing the film. The Deadpool marketing used the character's tendency to break the fourth wall in creative ways across various media platforms. Some examples of Deadpool's unconventional marketing included a Halloween video, an April Fools clip, and a Mother's Day Instagram post. The marketing leveraged Deadpool's colors (red and black) and humorous personality to build awareness.
2
The document discusses how the author maintained brand continuity across products for their film. Specifically:
1) The author used the same two logos, typography, color scheme, and main character across all products to ensure audiences recognized them as being from the same film.
2) The color scheme of blue, red, green, and white was used because they are iconic colors for sci-fi films.
3) Images from the film depicting stars, space, planets, spaceships, and alien writing maintained the sci-fi theme and brand across products.
4) The author would need to partner with a major studio like Paramount Pictures for funding and worldwide distribution given the large budget needs of their sci
2
The document discusses how the author maintained brand continuity across products for their film. Specifically:
1) The author used the same two logos, typography, color scheme, and main character across all products to ensure audiences recognized them as being from the same film.
2) Colors like blue, red, green, and white were used consistently to convey the sci-fi genre.
3) Images of space, planets, and alien writing helped brand the film and maintain visual continuity.
4) Similar techniques to Jurassic Park were employed to tie all products together under one recognizable brand.
Branding portfolio
My current portfolio of graphic design, brand activation and product merchandising campaigns from various agencies I worked at in South Africa from 2004 until present.
Evaulation question
A production company helps create a film by handling budgeting, scheduling, scripting, casting, and finding a director. The production company is responsible for distributing the film to audiences in theaters or for home viewing. A distributor, like Warner Bros, 20th Century Fox or Walt Disney, markets and promotes a film through trailers, posters, and setting the release date. For their student film, the group chose Warner Bros as the distributor since it is well known and has distributed similar Christmas genre films. They also created their own production logo, Cascadas Productions, to include in the opening titles along with the Warner Bros logo.
Cross media campaign
The Cross Media Campaign for The Conjuring was very effective. It used continuity across different marketing materials like the poster and trailer to promote the film. Both used the same font for the title and tagline. The teaser trailer was released on YouTube, allowing it to be shared and gauge audience reaction. The poster featured a creepy isolated woman to intrigue audiences and challenge conventions. As the film's producers had success with similar genres previously, audiences were familiar and loyal. In contrast, while short films and features both use promotional material like posters, short films have fewer opportunities to market due to lower budgets and briefer narratives.
They Big media
BIG Media differentiates itself from other media companies through its approach to service delivery. We see ourselves as a solutions provider of our main solutions targeted at out-door branding solutions. BIG Media as the name suggests focuses on innovative, customized unprecedented branding solutions, supplying a variety of branding, outdoor media and best fitting client requirements, to deliver maximum customer satisfaction and brand exposure
Brand and branding
Branding is when a company markets an idea or image associated with its products or services so that it becomes recognizable. Pizza Hut has branded itself through its logo, slogan, and variety of food offerings. The brand stands for unique food options and good customer service. Pizza Hut repositions its brand every two years to stay appealing to customers and establish itself as a market leader. Its latest branding focuses on promoting the dine-in experience to show it offers more than just fast food.
Disney case study by Kanad Barua
Disney started with Snow White in 1937 and struggled until hitting success with The Little Mermaid. Disney expanded into parks, resorts, channels, and products, focusing on quality to attract returning customers. Disney uses segmentation by geography, demographics, and psychographics to target children and families. Through innovation, technology, and understanding customers, Disney has strengthened its brand and become the 13th most powerful in the world.
Bus Information
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Unit 20 p1 m1
This is a summary of three Nike advertisements:
1) An advertisement featuring Raheem Sterling who has experienced racism, to empower people to speak up against discrimination.
2) An advertisement with Serena Williams to appeal to female audiences and convey that Nike opposes female discrimination.
3) A 2017 Instagram post featuring Cristiano Ronaldo's journey to success from Madeira to motivate audiences.
Nike uses star power and motivational messages to promote inclusion and oppose discrimination through various advertising platforms.
Unit 30 task 1
This document provides examples of different types of narratives and advertising techniques:
1) It describes realist narratives as faithful representations of everyday life without dramatization, anti-realist narratives as based on surreal ideas rather than reality, and animation being used in low-budget ads to engage audiences through colorful graphics.
2) It explains how documentaries can be used in advertising by telling a story, as shown in a Nokia ad about the impact of screens.
3) Talking head ads are described as using people to talk about a product in an effort to seem genuine, like an Oral-B ad with different customers praising the product.
4) An Opel ad warns about texting
Presentation1
Caleb Bradham created Pepsi-Cola in the late 1890s as a refreshment drink for his pharmacy customers in North Carolina. It grew in popularity and he started a company to market it more widely. Over 100 years later, Pepsi launched new marketing campaigns around the world to promote a new logo design. In the US, the "Refresh Everything" project funded ideas submitted on their website, while in Australia people searched cities for "Pepsi buttons" to win money, with clues provided on websites and social media. Both campaigns aimed to increase awareness of the new logo through an online presence and engaging activities.
Advertising
Advertising is a way for companies to encourage people to buy goods, services, or ideas through various media sponsored by an identified company. Advertisers use many techniques to get people's attention, such as shocking images, and then try to appeal to consumers' emotions or sense of humor to promote their brand. The history of advertising dates back thousands of years to ancient Egypt, Greece, and Rome, where messages were painted on walls and posters to promote commercial products. One of the first well-known modern advertisers was Thomas J. Barratt, who created effective advertising campaigns for Pears Soap in the 19th century that involved slogans, images, and targeted messaging.
Pitch presentation
- The document summarizes a pitch presentation for an advertising campaign for a mobile food business called Scrimshaw's Guerrilla Kitchen.
- The business owner, Jay, informed the agency that he has no budget and does most advertising through social media. He provided his social media pages and details on locations.
- Jay also shared his logo, color scheme, and that his van is currently under construction until mid-February.
- Given the constraints, the agency decided to create a printable online poster that Jay can share on social media and alter as needed. The poster would feature images of food and Scrimshaw's details.
Promarket case study
The document provides information about Promarket, an Israeli marketing service group, and some of its clients and campaigns. Some key points:
- Promarket was established in 1990 and is fully owned by its CEO and President Yoni Saar. It is the largest marketing service group in Israel.
- Promarket provides consultancy, creative, strategy, and production services. It has approximately 120 permanent employees and an annual turnover of 30 million dollars.
- Promarket's clients include multi-national brands and companies. It has won over 60 prizes for its marketing efforts, including Effie, Promo, CLIO, Globes and more.
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The document discusses strategies for distributing an independent film, including choosing an independent UK distributor and defining a target audience. It recommends distributing the film through Curzon Artificial Eye due to their reputation and appeal to young adults. The target audience is identified as British males and females aged 15-34 who enjoy drama films with romance and action elements and access information online. Various marketing strategies are described, including using Facebook, Instagram, Twitter and posters to promote the film and engage the target audience.
Presentation1: Pepsi
Caleb Bradham created Pepsi-Cola in the late 1890s as a refreshment drink for his pharmacy customers in North Carolina. It grew in popularity and he founded the Pepsi-Cola Company in 1902 to market it more widely. Over the decades, Pepsi changed its logo 10 times to keep the brand modern. In 2010, Pepsi launched the "Refresh Everything" campaign to promote a new logo, encouraging people to submit ideas on its website for community projects that Pepsi would fund. The campaign aimed to show Pepsi's philanthropic side. In Australia, Pepsi's "Hit Refresh" campaign involved a scavenger hunt across cities to find "Pepsi buttons" and win prize cards, with clues posted
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The document provides details about the marketing strategies for four Bollywood movies:
1) Yeh Jawaani Hai Deewani (2013) - The movie had a grand trailer launch and press conferences. It engaged fans through social media and associations with brands like MakeMyTrip. Its songs helped create hype.
2) Lootera (2013) - It promoted through press meets, TV/radio, and a vintage-themed social media campaign. However, it did not create enough buzz beyond the leads' fan following.
3) Ship of Theseus (2013) - Being a low-budget, art-house film, it relied on festival screenings and word-of-mouth.
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Product placement-on-movies
This document summarizes a study on viewers' attitudes toward the ethical, economic, and creative implications of product placement in movies. It begins with a literature review on the history and advantages of product placement, including increased exposure, frequency, targeting of audiences, and lower costs compared to traditional advertising. However, some argue product placement distorts filmmaking and is not truly realistic. The study then describes its qualitative methodology using online focus groups. Results found that most viewers notice product placement and feel it adds realism to films, though some genres should avoid it. Views were mixed on economic benefits but more negative regarding creative and ethical implications, such as undermining authentic storytelling. In conclusion, product placement impacts films economically but also creatively and
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The document provides information about the role of a film editor through several infographics. It discusses the key responsibilities of an editor such as ensuring the story flows coherently, selecting the best takes to create scenes, and supervising subsequent post-production work. It also outlines the skills needed for the job like technical aptitude, understanding storytelling techniques, and having excellent communication skills. Statistics are presented on starting salaries and senior-level earnings for editors. Key facts about the history and current state of the film editing profession are also shared.
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Unit 20 p1 m1
This advertisement from M&S depicts various people describing delicious M&S food products. Close-up shots of the food are used to showcase its quality. A relaxing soundtrack aims to convey that indulging in M&S products provides relaxation. The ad targets older adults, aiming to attract new customers by emphasizing the inclusive range and quality of M&S food. The call to action is "This is not just food, it's M&S food", suggesting their food is better than competitors.
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The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
Luke boyce production
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The Film Industry Research-Conor Fay
The document discusses the key aspects of the film industry, including production, distribution, and marketing. It explains that production companies fund films and oversee casting, directing, and editing. Distribution companies work with cinemas to screen films and later release them on DVD/streaming. Marketing promotes films through ads, interviews, merchandise licensing, and determining target audiences. Overall, the document outlines the main sections involved in making, releasing, and promoting a film from start to finish.
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Disney case study by Kanad Barua
Disney started with Snow White in 1937 and struggled until hitting success with The Little Mermaid. Disney expanded into parks, resorts, channels, and products, focusing on quality to attract returning customers. Disney uses segmentation by geography, demographics, and psychographics to target children and families. Through innovation, technology, and understanding customers, Disney has strengthened its brand and become the 13th most powerful in the world.
Bus Information
Full sides, full wraps, King Kongs, Kongs with Headliners, Queens, Kongs, Full Backs, Sky Tails, Super Tails & Taillights, and Bus Shelters are large format transit advertising options that reach thousands to millions of individuals over 4 weeks. Lamar provides full campaign implementation from design to installation and promises timely support, high quality printing, proper invoicing, and on-time installation.
Irn bru pro forma
The document provides information about the role of a film editor and Irn Bru. It discusses the skills needed to be a film editor, including technical aptitude, storytelling skills, and the ability to lead a team. It also provides statistics on editor salaries and gender representation. Additionally, it shares facts about Irn Bru, such as it being Scotland's other national drink and its humorous advertising campaigns that feature exaggerated effects from drinking the soda. The document concludes with a bibliography of sources used to research the topics.
Unit 20 p1 m1
This is a summary of three Nike advertisements:
1) An advertisement featuring Raheem Sterling who has experienced racism, to empower people to speak up against discrimination.
2) An advertisement with Serena Williams to appeal to female audiences and convey that Nike opposes female discrimination.
3) A 2017 Instagram post featuring Cristiano Ronaldo's journey to success from Madeira to motivate audiences.
Nike uses star power and motivational messages to promote inclusion and oppose discrimination through various advertising platforms.
Unit 30 task 1
This document provides examples of different types of narratives and advertising techniques:
1) It describes realist narratives as faithful representations of everyday life without dramatization, anti-realist narratives as based on surreal ideas rather than reality, and animation being used in low-budget ads to engage audiences through colorful graphics.
2) It explains how documentaries can be used in advertising by telling a story, as shown in a Nokia ad about the impact of screens.
3) Talking head ads are described as using people to talk about a product in an effort to seem genuine, like an Oral-B ad with different customers praising the product.
4) An Opel ad warns about texting
Presentation1
Caleb Bradham created Pepsi-Cola in the late 1890s as a refreshment drink for his pharmacy customers in North Carolina. It grew in popularity and he started a company to market it more widely. Over 100 years later, Pepsi launched new marketing campaigns around the world to promote a new logo design. In the US, the "Refresh Everything" project funded ideas submitted on their website, while in Australia people searched cities for "Pepsi buttons" to win money, with clues provided on websites and social media. Both campaigns aimed to increase awareness of the new logo through an online presence and engaging activities.
Advertising
Advertising is a way for companies to encourage people to buy goods, services, or ideas through various media sponsored by an identified company. Advertisers use many techniques to get people's attention, such as shocking images, and then try to appeal to consumers' emotions or sense of humor to promote their brand. The history of advertising dates back thousands of years to ancient Egypt, Greece, and Rome, where messages were painted on walls and posters to promote commercial products. One of the first well-known modern advertisers was Thomas J. Barratt, who created effective advertising campaigns for Pears Soap in the 19th century that involved slogans, images, and targeted messaging.
Pitch presentation
- The document summarizes a pitch presentation for an advertising campaign for a mobile food business called Scrimshaw's Guerrilla Kitchen.
- The business owner, Jay, informed the agency that he has no budget and does most advertising through social media. He provided his social media pages and details on locations.
- Jay also shared his logo, color scheme, and that his van is currently under construction until mid-February.
- Given the constraints, the agency decided to create a printable online poster that Jay can share on social media and alter as needed. The poster would feature images of food and Scrimshaw's details.
Promarket case study
The document provides information about Promarket, an Israeli marketing service group, and some of its clients and campaigns. Some key points:
- Promarket was established in 1990 and is fully owned by its CEO and President Yoni Saar. It is the largest marketing service group in Israel.
- Promarket provides consultancy, creative, strategy, and production services. It has approximately 120 permanent employees and an annual turnover of 30 million dollars.
- Promarket's clients include multi-national brands and companies. It has won over 60 prizes for its marketing efforts, including Effie, Promo, CLIO, Globes and more.
How we distributed our movie
The document discusses strategies for distributing an independent film, including choosing an independent UK distributor and defining a target audience. It recommends distributing the film through Curzon Artificial Eye due to their reputation and appeal to young adults. The target audience is identified as British males and females aged 15-34 who enjoy drama films with romance and action elements and access information online. Various marketing strategies are described, including using Facebook, Instagram, Twitter and posters to promote the film and engage the target audience.
Presentation1: Pepsi
Caleb Bradham created Pepsi-Cola in the late 1890s as a refreshment drink for his pharmacy customers in North Carolina. It grew in popularity and he founded the Pepsi-Cola Company in 1902 to market it more widely. Over the decades, Pepsi changed its logo 10 times to keep the brand modern. In 2010, Pepsi launched the "Refresh Everything" campaign to promote a new logo, encouraging people to submit ideas on its website for community projects that Pepsi would fund. The campaign aimed to show Pepsi's philanthropic side. In Australia, Pepsi's "Hit Refresh" campaign involved a scavenger hunt across cities to find "Pepsi buttons" and win prize cards, with clues posted
Entertainment Marketing and Brand building for movies
The document provides details about the marketing strategies for four Bollywood movies:
1) Yeh Jawaani Hai Deewani (2013) - The movie had a grand trailer launch and press conferences. It engaged fans through social media and associations with brands like MakeMyTrip. Its songs helped create hype.
2) Lootera (2013) - It promoted through press meets, TV/radio, and a vintage-themed social media campaign. However, it did not create enough buzz beyond the leads' fan following.
3) Ship of Theseus (2013) - Being a low-budget, art-house film, it relied on festival screenings and word-of-mouth.
Unit 30 โ advertisement production for television powerpoint
The document discusses various advertisement techniques used in television commercials. It provides examples of animated ads aimed at children using bright colors and fun fonts to attract their attention. It also examines documentary-style ads that tell real stories to seem more genuine to audiences. Finally, it looks at narrative ads like the Compare the Meerkat series that tell an ongoing story across multiple commercials to engage viewers.
Product placement-on-movies
This document summarizes a study on viewers' attitudes toward the ethical, economic, and creative implications of product placement in movies. It begins with a literature review on the history and advantages of product placement, including increased exposure, frequency, targeting of audiences, and lower costs compared to traditional advertising. However, some argue product placement distorts filmmaking and is not truly realistic. The study then describes its qualitative methodology using online focus groups. Results found that most viewers notice product placement and feel it adds realism to films, though some genres should avoid it. Views were mixed on economic benefits but more negative regarding creative and ethical implications, such as undermining authentic storytelling. In conclusion, product placement impacts films economically but also creatively and
Irn-Bru Pro Forma EH
The document provides information about the role of a film editor through several infographics. It discusses the key responsibilities of an editor such as ensuring the story flows coherently, selecting the best takes to create scenes, and supervising subsequent post-production work. It also outlines the skills needed for the job like technical aptitude, understanding storytelling techniques, and having excellent communication skills. Statistics are presented on starting salaries and senior-level earnings for editors. Key facts about the history and current state of the film editing profession are also shared.
Bi collage a&p plan
BiCollage1000 is a collagen supplement powder containing 1000mg of collagen peptides. It aims to make skin look younger and more beautiful while improving body function. The document discusses marketing this new product in New Zealand, including a proposed "See Me in 10 Days" outdoor advertising campaign featuring before and after photos of a model using the product. Supporting efforts include a website, social media promotion, and in-store visuals and samples. The estimated total campaign cost is $26,440-$37,140.
Integrated campaign success - Ballantines - Ballantines Brasil_iProspect
Pernod Ricard approached an agency to help with the biggest Ballantine's product launch in Brazil. The goal was to make Ballantine's stand out that summer through digital communication. The agency created a "Be More Brazil" campaign on YouTube and Google Display Network to generate free media impressions since they only pay for clicks and views. They produced 30 short teaser videos in Portuguese to drive traffic to a social app. The campaign was highly successful, generating over 150,000 user posts and 227,000 video views while staying under budget. It provided over 17 hours of free advertising value, greatly exceeding the investment.
Irn bru pro forma (adam lepard)
The document discusses the crucial role that film directors play in overseeing all aspects of the creative process, from managing budgets and communicating their vision during planning, execution, and post-production to selecting actors, locations, and the final version of the film. It also lists the key responsibilities of a film director, such as reading scripts, directing actors during filming, and maintaining technical skills.
Unit 20 p1 m1
This advertisement from M&S depicts various people describing delicious M&S food products. Close-up shots of the food are used to showcase its quality. A relaxing soundtrack aims to convey that indulging in M&S products provides relaxation. The ad targets older adults, aiming to attract new customers by emphasizing the inclusive range and quality of M&S food. The call to action is "This is not just food, it's M&S food", suggesting their food is better than competitors.
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Entertainment Marketing and Brand building for movies
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Unit 30 โ advertisement production for television powerpoint
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Similar to Film posters Purpose and Effect
4,3,2,1 & Avatar Campaign Comparison
The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
Luke boyce production
A production company is responsible for the entire film production process including supplying directors, cast, and equipment. They also handle the financial aspects such as budgeting and marketing. Our production company, Smiley Inc., chose this name because it is short and memorable. The logo features an urban graffiti-style smiley face to tie in with the name. Distributors promote and market films by getting feedback, negotiating prices with cinemas, and promoting sales. We chose the distributor Momentum because they have experience with low-budget films and successfully distributed larger films like The King's Speech. We funded our film through a grant from the British Film Institute.
The Film Industry Research-Conor Fay
The document discusses the key aspects of the film industry, including production, distribution, and marketing. It explains that production companies fund films and oversee casting, directing, and editing. Distribution companies work with cinemas to screen films and later release them on DVD/streaming. Marketing promotes films through ads, interviews, merchandise licensing, and determining target audiences. Overall, the document outlines the main sections involved in making, releasing, and promoting a film from start to finish.
Evaluation Activity 3
The document discusses the importance of credits at the beginning of films. It explains that the production company chose to list the director first in the credits because the director plays one of the most important roles in overseeing the production process and ensuring everything runs smoothly. The cinematographer is listed after the director to highlight their skills and experience so other directors can see their abilities. Although the actors are listed last in the beginning credits, they will still be prominently featured at the end.
Question three
Warner Brothers would be the best media institution to distribute the film because they are a major studio with their own distribution companies that can advertise the film widely and maximize profits. As a mainstream action film, it would likely be shown in large multiplex cinemas like Cineworld and Odeon to reach the largest possible audience. Advertising in cinemas, on film channels like FilmFour, and through banners on buses and YouTube videos would be effective ways to promote the film to its target audience.
Question three
Warner Brothers would be the best media institution to distribute the film because they are a major studio with their own distribution companies that can advertise the film widely and maximize profits. As a mainstream action film, it would likely be shown in large multiplex cinemas like Cineworld and Odeon to reach the largest possible audience. Advertising in cinemas, on film channels like FilmFour, and through banners on buses and YouTube videos would be effective ways to promote the film to its target audience.
Evaluation Activity 3 Finished
The document discusses the roles and importance of production companies and distributors in the film industry. It notes that major production companies like 20th Century Fox provide large budgets and marketing that help attract audiences based on the company's past successes. For a low-budget first film, the document recommends partnering with a smaller distributor like Vertigo Films that specializes in independent films and DVD distribution. It also suggests using the crowdfunding website Kickstarter to help raise funds and promote the film to potential backers.
Evaluation post 3
The production company logo was chosen to fit the dark and mysterious genre of the film and represent fear with a gas mask image. The logo is kept simple with the mask on a white background so as not to confuse viewers. The production company name, C.M.D.J productions, is included and is an abbreviation of the founders' names to let audiences know who created the film.
Evaluation post 3
The document discusses various aspects of film production including logos, distribution, and funding. It describes the logo of a production company called "Dark Vision" and explains the name implies something is watching you. It also discusses the role of a film distributor in marketing and profitability. The document recommends distributing the film through "Osiris Entertainment" and seeking funding from the British Film Institute to help with advertisements and popularity.
Q3) WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
This document discusses choosing the appropriate media institution to distribute a thriller film. It explains that institutions specialize in certain genres and audiences. The right institution is important to match the film's genre and intended audience. Institutions also have reputations that influence audience expectations. The document recommends distributing a thriller through New Line Cinema, praising their reputation for successful thrillers that appeal to thriller audiences. It cites two of New Line Cinema's famous thrillers, Seven and The Number 23, as examples that use similar techniques and themes to the discussed thriller opening.
Evaluation Post 3
A film production company would develop, produce, and finance a horror film. They are responsible for pre-production tasks like marketing, scripting, and casting, as well as the health and safety of actors. Dimension Films would be chosen to distribute the film because of their experience distributing notable horror films like Scream. They would effectively promote and advertise the film to attract a large audience. Funding would be sought from the National Lottery UK Film Council, which invests lottery funds each year to support struggling UK filmmakers who cannot afford production budgets.
Ex machina final
The independent British film Ex Machina was distributed by Universal Pictures. It made $33 million worldwide after its release. To market the film to its target audience of 15-25 year olds interested in technology and sci-fi, the distributors used social media, the film's website, and promoted the filmmakers. They sold the film digitally through iTunes and as Blu-Rays, which would appeal to the tech-savvy audience. The film was a success, winning four awards at the British Independent Film Awards including best film and best director for Alex Garland.
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Film distribution involves making movies available to audiences through various channels like DVDs, cinemas, soundtracks and merchandise. It is important for film companies to effectively distribute their films to maximize profits. Good distribution helps films reach their target audience and earn more at the box office. Major film distributors include Disney, Dreamworks and Warner Brothers. Disney has a vertically integrated model that allows them to self-distribute their films and TV programs through owned channels like stores and theme parks. Effective distribution can greatly increase a film's profits, while poor distribution can significantly reduce viewership and profits.
media evaluation 3
The production company logo represents the genre of horror through its black and white color scheme and sinister eye image. The name "Dark Vision Productions" conveys the theme of an evil entity watching in the dark. The blood-colored font further hints at the horror genre. The logo is meant to frighten audiences and prepare them for a dark film.
Evaluation task 3 new
Warner Brothers would be the best distributor for the film because they have successfully distributed many psychological thriller films in the past with large budgets. Their experience distributing films in this genre would help the film succeed and they have the resources to promote the film widely in theaters. Choosing a major distributor like Warner Brothers over a small independent one would give the film a better chance of being shown in cinemas rather than just released online or straight to DVD.
Summer theater marketing_opportunities_a
This document discusses theater marketing opportunities through Hollywood Branding International. It outlines their ability to place advertisements in movie theaters nationwide, as well as provide in-lobby promotions and consumer engagement activities. Specifically, they can target Spanish-language and Latino-focused assets through their Hollywood Branding en Espaรฑol division. Summer is highlighted as a prime time for reaching moviegoers through blockbuster film releases. Theater advertising is said to be an effective way to increase brand interest and purchase intent among audiences.
Institutions
The document discusses potential production companies and distributors for a documentary film called "Chasing Happiness". It analyzes three potential production companies - Grassroots Films, Spring Films, and Mosaic Films - and selects Mosaic Films, citing their experience with documentaries and connections to the film's subject matter.
For distribution, it considers using a sales agent or distributor. It decides on a distributor to maximize opportunities for festival screenings and increase the film's value. Three potential distributors are analyzed - Journeyman Pictures, Dazzle, and Dogwoof - with Journeyman Pictures selected for their specialized focus on documentaries and sophisticated online marketing.
Q 3
The production company plays a key role by funding the film. They have a recognizable logo that identifies the type of films they produce, such as thrillers which tend to be popular. The names that appear in the opening credits include those who starred in and produced the film. These names appear after every two scenes against a black background with red font to match the film's theme. The film will be distributed in cinemas and advertised on television to reach the target audience. Depending on its box office performance, DVD sales may also generate revenue. The film has similar institutional characteristics as most thrillers, with a low budget and a runtime of around 2 hours and 15 minutes.
Media evaluation question 3
The document discusses different aspects of film production and distribution for an independent horror film. It describes how a production company would help create the film from initial idea through completion. It also discusses choosing the distribution company Momentum Pictures, which focuses on horror films and has distributed successful titles in the genre. The film will be funded by the BFI, which supports emerging UK filmmakers. Titles and influences from other horror films like Orphan and House of Wax are discussed.
23) evaluation post 3
The document discusses various aspects of film production and distribution. It provides information on production company logos and what they represent. It also describes the roles of film distributors in securing screenings and releases, as well as strategies for funding a film through organizations like the British Film Institute. The response discusses choosing the distributor E-Stars Films due to their success with similar horror films, and cites films like 300, Sinister, and Saw as influences for their own horror/action film due to the suspense and excitement they provide.
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Q3) WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
Q3) WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
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The document analyzes the mise-en-scene elements in the opening credits of the film Napoleon Dynamite. It notes that the location features colorful backgrounds and props. The costumes and props, such as food items and receipts, help establish the main character as a nerdy stereotype. High key lighting and colorful carpets and dรฉcor aim to set a fun, comedic tone for the film.
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This call sheet schedules Charlotte Rowbottom to play the character of Driver on the 23rd of November 2017. She is called to the set at 10:00 PM to film scene 6 on location A1, where her character is the Driver on a road. Makeup is not required for this scene.
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This risk assessment document is for a video production project titled "Chasing Paper" being filmed on November 18, 2017 at location A1(M). It identifies potential hazards like roads, vehicles, and weather that could cause harm while filming, and describes how each risk will be managed. For roads, the risk of a car accident will be reduced by being watchful of other vehicles. For vehicles, an experienced driver will be used and seatbelts worn to control the risk of a crash. And filming will only occur on days without dangerous weather to eliminate weather-related risks while driving.
Risk assessment car park q
This risk assessment document summarizes the hazards associated with filming the project "Chasing Paper" in a multi-storey car park. It identifies potential hazards like heights, vehicles, and access. For the height hazard, the assessment indicates there are already safety nets in place, but filming should not be done beyond them. For the vehicle hazard, it notes the likelihood of cars crashing is likely and the harm could be bruises or broken bones. To manage this risk, it recommends being wary while driving, wearing seatbelts, and using an experienced driver.
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This video production risk assessment document identifies potential hazards for a filming project taking place at the MediaSuite location on November 17th, 2017. It evaluates three specific hazards: cables, which could cause tripping and bruises if not properly managed; electricity, which could cause electric burns or shocks but is very unlikely; and lighting equipment, which poses a likely risk of collisions causing bruises. For each hazard, the document outlines the likelihood and severity of potential harm and proposes control methods like being careful of wires, keeping electrical equipment away from water, and taking care when moving around lighting equipment.
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The document analyzes the consistent design features across five front covers of Total Film Magazine. It annotates one cover to outline the key elements, including the masthead using a bold, enlarged font to clearly convey the magazine topic of film. The skyline informs readers of contents in the same style and color. Cover lines provide additional information on topics in the same consistent style, font and color. The main image is usually a medium shot of a recognizable character to draw attention, and the main selling line emphasizes the main article subject.
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The document provides a list of props and costumes needed for a film production, including a borrowed Porsche car, fake cocaine made of vitamin B powder, fake money, cigarettes, watches, mobile phones, suits, gloves, and sunglasses. A Skoda Fabia car will also be borrowed for an interior driving scene. Many of the costume items like suits and accessories will be supplied from the filmmaker's own wardrobe.
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The document compares and contrasts teaser and theatrical posters for the film Harry Potter and the Half Blood Prince. The teaser poster uses initials and a short tagline to entice audiences without revealing details, features only Harry seeing Dumbledore's reflection, and uses darker colors for mystery. In contrast, the theatrical poster fully displays the title, shows the characters and London location, and uses brighter colors to promote the film.
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Based on a questionnaire completed by 10 people interested in drama films, the primary target audience for a film trailer are males aged 19-22 from middle-class backgrounds who identify as extroverts. These individuals mainly look for good use of special effects and props in film trailers. Conducting this research revealed that the film trailer should include exciting scenes, different locations, and props to appeal to this target audience and achieve the best reaction.
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A multi-modal text communicates messages through multiple modes such as written text, spoken language, moving images, music, and sound effects. An example is the trailer for the film I-Robot, which uses futuristic font for on-screen text, formal robotic language, scenes of advanced technology, gunshots and explosions for sound effects, and beeping robotic music to set the scene of a hyper-futuristic world and attract the audience with action and intrigue surrounding potential killer robots. The variety of modes in the trailer work together to effectively convey the genre, remind viewers of the setting, and make the trailer more interesting and appealing.
Sound In Trailers A2 Media
Foley sound is used in films and television to recreate everyday sounds that are difficult to capture with microphones, like footsteps in snow. Foley artists are the professionals who recreate these sounds in studios. There are two main categories of sound in films - diegetic sounds that characters can hear within the story, and non-diegetic sounds like music that the audience hears but the characters do not.
Forms and Conventions of Film Trailers - Media A2
The document analyzes common forms and conventions used in film trailers. It provides examples from the trailer for Marvel's Avengers Assemble. Some conventions discussed include the standard length of around 2 minutes for trailers in the same genre, the use of dramatic music during action scenes and silence in between, inclusion of production logos to convey genre, and character introductions using shots that portray power like low angles.
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Film trailers are short advertisements for upcoming movies, shown on websites like YouTube, television, and in theaters, that use clips and footage from the actual film to promote it and attract attention from the intended target audience, usually releasing 5-7 months before a movie's premiere. Trailers highlight entertaining and attractive segments of a film to tease viewers and allow them to identify the genre. They are designed specifically for different target audiences, using visuals and music that will appeal most to groups like children, thrill-seekers, or female viewers.
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Genre theory seeks to categorize different types of media based on common conventions. Daniel Chandler believes genre is defined by themes, settings and style. John Fiske sees genre as a way to structure the vast number of modern films and texts. Barry Keith Grant further divides genres into sub-genres based on more specific characteristics. The document analyzes trailers for three horror films based on these genre theories, categorizing them as psychological horror or gothic horror sub-genres due to their use of conventions like mysterious settings, supernatural elements, and manipulation of audience fear and mind.
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A mainstream studio produces popular films appealing to a wide audience, exemplified by blockbusters like Minions, Jaws, To Kill a Mockingbird, and Star Wars. In contrast, an independent film is produced outside the major studio system and distributed independently, without large corporate backing or resources.
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Film posters Purpose and Effect
- 1. FILM POSTERS PURPOSE AND EFFECT Fabio Chiarizia
- 2. The purpose of advertising this to the audience is to inform them of who produced the film, telling them that the same producer is also responsible for the production of Anabelle and The Conjuring 2, which are both very successful, critically acclaimed films. In terms of audience perspective, acknowledging the fact that the same producer of the film in question is also responsible for two other outstanding pictures will attract them to watch this too, which is exactly what the advertiser wants to achieve.
- 3. The purpose of showing the โDisneyโ trademark at the start of Disney films is to inform the audience of the origin of the film. Disney is a multinational trademark recognised world wide, so films produced by them are renowned for being a reliable source of entertainment. Therefore, audiences will most likely respond by going to seeing the film, if they are aware it is a Disney production.
- 4. IMAX is a recent innovation in cinema technology, using different projection ratios and screens to produce a crisp, quality viewing experience to the audience. From advertiser perspectives, the purpose of displaying this on posters, informing of IMAX availability for a film viewing, automatically appeals to audiences far more. Being aware of IMAX quality showings will encourage consumers to watch them in cinema from an audience perspective.
- 5. From an audience perspective, seeing Star Names on film posters will have an enticing effect on them, as their favourite actors or actresses may be featured, making the film seem far more attractive to them and encouraging them to watch it in cinema. This is also the purpose behind advertisers showing star names on posters, as it will attract more audiences to watch the picture on screen.