Canon research (1)
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The document summarizes Canon's promotional video project for a new photography product. It discusses the client (Canon), target audience (15-25 year olds interested in photography), research (using music to convey emotional journeys), and codes and conventions for the video (color schemes, fonts, imagery). Examples of different types of journeys are also provided, along with analyses of Canon advertisement posters targeting different audiences.
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The document discusses various marketing research terminology and concepts including two-step flow theory, cultivation theory, semiotics, and uses and gratification theory. It then analyzes two Canon advertisement posters - one using bright colors seemingly targeted towards younger audiences, and another using neutral colors for an older, more professional look. The analysis found that Canon is able to target both older and younger demographics through different poster styles and products. The research was helpful for determining which style to use for a campaign targeted at older teenagers, focusing on a dark, neutral color scheme to portray night photography.
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The document provides questions and tasks related to creating a print advertisement for Canon cameras to promote their "journey" campaign. It asks the client to research journeys, both metaphorical and physical. It also asks about target audiences, competitor ads, and the production process. The client's response summarizes their research on the target audience of 15-25 year olds, plans for a nighttime photo showing camera capabilities, and pre-production, production and post-production steps. They receive feedback on drafts and evaluate their research, pre-production, production and post-production work.
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Canon project
The document provides information about a brief for a campaign for Canon called "Journeys". It discusses that Canon is a well-known camera company with 190,000 employees. The purpose of the campaign is to show how photography can be creative on its own or combined with other elements. The target audience is people aged 15-25, who are going through life journeys like education or career choices. When creating content for the campaign, the values and philosophy of Canon should be considered. The brief also discusses typical codes and conventions used in print media, such as using colors like red, blue, and white which symbolize different meanings. Examples of two print ads are analyzed which demonstrate color symbolism and design techniques.
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This document provides information for a print advertising campaign for Canon. It discusses the client, Canon, which is a major camera company. The target audience is people aged 15-25, who are going through life stages like school or finding jobs. The purpose is to encourage brand allegiance to Canon and increase involvement in photography. Ideas for the ad include showing nightlife scenes of sports or walks to capture different nighttime atmospheres. Color schemes and layouts are discussed, with darker colors and bolder text planned to draw attention. Existing ads are analyzed for their successful design elements. Themes and an overview of the proposed ad are provided.
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The document summarizes feedback from an audience on an advertisement. Key points include:
- Audience members wanted to see more outfits shown to be more engaged with the brand.
- Some felt the narrative and lighting could be improved as it was dull and hard to understand.
- Most liked the different camera shots and angles as it captured their interest.
- Feedback will help strengthen future ads by focusing on outfits, narrative clarity and lighting.
Canon brief campaign
The document provides background information on Canon, the client, for a marketing campaign called "Journeys." The campaign aims to showcase photography and its ability to capture physical and mental journeys. The target audience is young people aged 15-25, particularly those studying media. Key considerations include adhering to deadlines, following the brief, and ensuring the work appeals to the target demographic through visual elements and themes of discovery. Research finds articles discussing both physical travel and mental health journeys, and how they shape identity and teach life lessons.
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The document discusses conventions used in sponsorship sequences, radio advertisements, and television advertisements for fashion brands. It summarizes how the brand followed many conventions such as using upbeat music in sponsorship sequences, narratives and voiceovers in radio ads, and text overlays and short lengths in television ads. However, it also discusses how the brand broke some conventions by using their own models instead of celebrities, and including camera movement in sponsorship sequences to make them more memorable. Overall, the document focuses on both adhering to and challenging standard conventions across different advertising mediums.
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The document discusses various marketing research terminology and concepts including two-step flow theory, cultivation theory, semiotics, and uses and gratification theory. It then analyzes two Canon advertisement posters - one using bright colors seemingly targeted towards younger audiences, and another using neutral colors for an older, more professional look. The analysis found that Canon is able to target both older and younger demographics through different poster styles and products. The research was helpful for determining which style to use for a campaign targeted at older teenagers, focusing on a dark, neutral color scheme to portray night photography.
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The document provides questions and tasks related to creating a print advertisement for Canon cameras to promote their "journey" campaign. It asks the client to research journeys, both metaphorical and physical. It also asks about target audiences, competitor ads, and the production process. The client's response summarizes their research on the target audience of 15-25 year olds, plans for a nighttime photo showing camera capabilities, and pre-production, production and post-production steps. They receive feedback on drafts and evaluate their research, pre-production, production and post-production work.
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The document provides information about a brief for a campaign for Canon called "Journeys". It discusses that Canon is a well-known camera company with 190,000 employees. The purpose of the campaign is to show how photography can be creative on its own or combined with other elements. The target audience is people aged 15-25, who are going through life journeys like education or career choices. When creating content for the campaign, the values and philosophy of Canon should be considered. The brief also discusses typical codes and conventions used in print media, such as using colors like red, blue, and white which symbolize different meanings. Examples of two print ads are analyzed which demonstrate color symbolism and design techniques.
Rationale canon
This document provides information for a print advertising campaign for Canon. It discusses the client, Canon, which is a major camera company. The target audience is people aged 15-25, who are going through life stages like school or finding jobs. The purpose is to encourage brand allegiance to Canon and increase involvement in photography. Ideas for the ad include showing nightlife scenes of sports or walks to capture different nighttime atmospheres. Color schemes and layouts are discussed, with darker colors and bolder text planned to draw attention. Existing ads are analyzed for their successful design elements. Themes and an overview of the proposed ad are provided.
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The document summarizes feedback from an audience on an advertisement. Key points include:
- Audience members wanted to see more outfits shown to be more engaged with the brand.
- Some felt the narrative and lighting could be improved as it was dull and hard to understand.
- Most liked the different camera shots and angles as it captured their interest.
- Feedback will help strengthen future ads by focusing on outfits, narrative clarity and lighting.
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The document provides background information on Canon, the client, for a marketing campaign called "Journeys." The campaign aims to showcase photography and its ability to capture physical and mental journeys. The target audience is young people aged 15-25, particularly those studying media. Key considerations include adhering to deadlines, following the brief, and ensuring the work appeals to the target demographic through visual elements and themes of discovery. Research finds articles discussing both physical travel and mental health journeys, and how they shape identity and teach life lessons.
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Regarding ad content, they thought ads should have similar styles to build brand recognition but also some uniqueness. And that the brand name should be featured at both the beginning and end of ads to aid recall. Black and white shots and less popular music were seen as making ads more memorable too.
Evaulation question 2
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2) The creator began by selecting an image of a teenage girl model to represent the target youth audience. They then cut out the model and placed her on a white background.
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Evaluation Question 2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary across film sectors and countries.
2) When acquiring films, distributors look for distinguishing features that will help sell the film to its target audience. They then identify the audience, estimate revenue potential, and develop awareness and interest campaigns.
3) Establishing the target audience allows distributors to tailor marketing plans through different channels like billboards, ads, and social media. Film posters also vary depending on the target age group, using things like brighter colors for children and darker tones for older audiences.
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- The poster created for the documentary "#FITSPO" follows many of these conventions, including using a single evocative photo, a bold title across the model, and small font for production details.
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Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
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The document provides information for a promotional video being produced for Canon, including details about the client, target audience, research conducted, and examples of different types of journeys that could be portrayed. The client, Canon, is a Japanese camera and optics company requesting a video to showcase a new product. The target audience is young adults aged 15-25 interested in photography. Research included considering how music could be used to portray transformations over time. Codes and conventions that could be used include color schemes, fonts, and visual elements to appeal to different target demographics.
Canon research
The document provides guidance for a research project on creating a promotional video for Canon cameras. It asks the researcher to investigate the client Canon, the target audience of 15-25 year olds interested in photography, and relevant research topics like journeys. The researcher is to explore physical, emotional and spiritual journeys and find examples. Research on existing camera advertisements is also requested, analyzing techniques, audiences and what could be applied to the project.
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The focus group provided feedback on various elements of clothing advertisements. They recommended showing 3-4 outfits to keep viewers entertained but not too many. They preferred a lower profile model that fits the new brand and potentially featuring celebrities later. They also suggested using two models for sponsorship ads but one model for day/night ads to focus on clothes. The group felt ads should have similar effects like black and white shots but different narratives to entertain viewers. They recommended putting the brand name at the end to improve memorability. They selected a font and suggested using lesser known songs. They thought black and white shots would make the ads more memorable. Finally, they recommended a mixture of shot types to better show the clothing from various angles.
How effective is the combination of my main product and ancillary texts?
The document discusses the role of a film distributor in marketing and promoting a film. It explains that the distributor is responsible for deciding how the film is distributed across different viewing platforms like theaters, DVDs, and streaming services. They also control the film's release date and use various promotional techniques to generate awareness and excitement for the film. These can include premier events, trailers in theaters, advertising on social media, print media like posters and magazines. Lower budget films may go straight to DVD or streaming services, while still using promotions like trailers on TV and social media which target younger audiences. An example is also given of how Disney successfully marketed and promoted the 2017 film Beauty and the Beast through unified branding, targeting both
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The radio advertisement features two girls getting ready for a night out while one struggles to find something to wear. It aims to target young females aged 18-25. While most female respondents felt they could relate to the situation in the ad, the male respondents indicated they did not feel the ad was aimed at them and therefore did not pay close attention. The ad uses voices that sound the appropriate age for the target audience and provides details on the wide variety of clothing items available at the brand being advertised, Ellie-May. However, some felt directly mentioning that the brand is for "uni students" came across as patronizing by implying all they do is shop.
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This document discusses marketing strategies for films targeting different audiences. It summarizes:
- The A-Team film marketed to both older audiences who remembered the TV show and younger audiences through merchandise like action figures and partnerships with McDonald's Happy Meals.
- Toy Story 3 reminded both children and adults who grew up with the earlier films through similar merchandise and fast food promotions.
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Focus group
The focus group consisted of 4 people between the ages of 18-21 who were asked questions about advertising preferences for a new clothing brand.
The group agreed that 4-5 outfits shown in an ad was best to give variety but not be overwhelming. They also preferred using low profile models for a new brand rather than celebrities. Most felt two models in an ad allowed showing different styles on different body types.
Regarding ad content, they thought ads should have similar styles to build brand recognition but also some uniqueness. And that the brand name should be featured at both the beginning and end of ads to aid recall. Black and white shots and less popular music were seen as making ads more memorable too.
Evaulation question 2
Yes, the group's three products - a teaser trailer, magazine cover, and movie poster - clearly appeal to the same target audience through consistent genre, narrative themes, and character representations. The teen drama genre was selected to target teenagers and young adults. All products tell the same story about the four main characters and their experiences in high school. Visual elements like the neon color scheme, characters' positioning, and inclusion of the movie's title connect the narrative and characters across formats. This consistency ensures the products will effectively "speak" to the intended 15-21 year old target audience.
Evaluation Question 3
The document discusses audience feedback for film test screenings. It provides details on different types of test screenings, including intimate screenings with around 100 people and full-scale screenings with up to 400 people. Feedback is used to make final edits to films before wide release. The document also discusses establishing a target audience through research on similar films' demographics and using feedback to further develop marketing materials like posters, trailers, and magazines to effectively engage the target audience.
Constructing my Film Magazine Front Cover
Zsanett began constructing her film magazine front cover by choosing an image of a teenage girl model to relate to younger audiences. She cut out the model and placed her on a white background, then added text including the magazine title and tagline. Continuing the color scheme from her other media texts, she used yellow for titles and black for subtitles. Additional details like the barcode and coverlines about film reviews and tips were included to make the front cover look authentic. Zsanett created two potential covers that only differed in background color as she plans to get feedback and finalize her choice.
Constructing my Film Magazine Front Cover
1) The document describes the process of constructing a magazine front cover for a film magazine called "Fresh Films".
2) The creator began by selecting an image of a teenage girl model to represent the target youth audience. They then cut out the model and placed her on a white background.
3) Next, the creator added the magazine title and other text elements like the website and tagline. Cover lines were also added to promote different film-related stories and reviews.
Poster genre conventions
The document discusses the conventions used in creating a film poster for a documentary about social media pressures. It follows conventions such as using prominent photography, recognizable typography, and including institutional information at the bottom. It also incorporates conventions specific to BBC Three posters, such as featuring the BBC Three logo. The poster aims to attract its target 17-25 female audience by referencing social media icons and challenges the convention of including ratings to avoid implying sensitive content for younger viewers.
Evaluation Question 2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary across film sectors and countries.
2) When acquiring films, distributors look for distinguishing features that will help sell the film to its target audience. They then identify the audience, estimate revenue potential, and develop awareness and interest campaigns.
3) Establishing the target audience allows distributors to tailor marketing plans through different channels like billboards, ads, and social media. Film posters also vary depending on the target age group, using things like brighter colors for children and darker tones for older audiences.
In what ways does your media product use
- The document discusses conventions for film posters, including using prominent photography, recognizable typography and iconography, and displaying institutional information at the bottom.
- The poster created for the documentary "#FITSPO" follows many of these conventions, including using a single evocative photo, a bold title across the model, and small font for production details.
- However, the poster's style is more akin to advertising a film than a BBC documentary. While incorporating the BBC three logo, it does not fully match the branding style of posters produced by BBC three. Closer attention to BBC three's branding could have improved how well the poster represented the channel.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Question 2
This document discusses how the marketing strategy for the film "Fantastic Beasts: The Crimes of Grindelwald" was effectively planned and executed. It promoted the film across multiple platforms like posters, trailers, and social media in a coordinated way. The marketing emphasized the connection to the popular Harry Potter franchise to attract existing fans. Teasers were released to build anticipation for the film. Due to the large studio backing it, the film benefited from extensive promotion. The overarching theme of the marketing was to expand the Harry Potter world and appeal to both existing and new audiences.
Irn-Bru evaluation
This document provides an analysis of an Irn-Bru advertising campaign created by Georgia Brown. It includes summaries of her print ad, video ad, and the real ads created by Irn-Bru. For the print ad, she used humor and fantasy appeals by featuring a man with two girls and the slogan "End your day with a bang." The video ad also used humor and fantasy, depicting a sad man becoming happy after drinking Irn-Bru. It analyzed the techniques, factors of persuasion, and styles used. The real Irn-Bru ads were also examined and found to rely on humor, bright colors, and suggestive images/slogans while avoiding explicit content.
Luke evaluation question 2
The document discusses the marketing campaign for a film product including a teaser trailer, poster, and magazine. It analyzes the consistency of the font, theme, and branding across the ancillary texts. A blue color and main character were used as consistent visual elements. While the poster and magazine covers were considered strong, establishing a social media presence and hashtag could have helped create more awareness and a fan base for the product.
Media Evaluation Presentation Complete
The document is a reflection by Christina Fisher on their media coursework, which involved creating a magazine cover, movie poster, and teaser trailer to promote a fictional horror film called "The Cure". Christina analyzes how their products used conventions from real media, such as colors, fonts, imagery, and layout. Feedback from audiences suggested improving the movie poster and making the trailer feel more professional. New media technologies like iMovie and video cameras were used to construct and film elements of the project.
Unit 4 attack the block
The film poster aims to appeal to both young and adult audiences. It features a diverse group of teenagers dressed casually to relate to young viewers. Adults are also included to broaden the audience. The poster establishes the film's science fiction genre through images of spaceships near buildings and a tagline about an invasion. These visual elements are intended to attract both youth and adults to watch the film in cinemas and learn more through promotions on Facebook.
Combination
The document discusses the effectiveness of combining a documentary poster, magazine cover, and trailer to promote a documentary called "Binge Britain". It describes how each component uses symbols like the Union Jack and images of drinking to tease the audience and entice them to learn more. The consistent visual elements and placement in locations frequented by younger audiences form an integrated marketing strategy to appeal to the target demographic. Social media is also identified as an important platform for additional promotion and audience feedback.
What have you learnt from your audience feedback?
The student conducted audience research and feedback on their draft horror film trailer, poster, and magazine cover. Feedback identified improvements that could make the products more effective at engaging the target audience, such as adjusting text size and placement, improving sound and transitions in the trailer, and emphasizing key details. The student addressed these areas, resulting in final products that audiences responded positively to with regards to pacing, editing, voiceovers and establishing the story. Gaining audience perspectives was crucial in developing professional-looking promotional materials that will appeal to the target demographic.
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How effective is the combination of my main product and ancillary texts?
How effective is the combination of my main product and ancillary texts?
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The client is Canon, an imaging company known for digital cameras and photography products. Their campaign is called the "Journeys" campaign. Canon's target audience is those looking to purchase cameras between ages 15-25. The student proposes a print ad featuring night photography with dark and light colors to catch the eye of the target demographic, who are most likely to go out at night. They believe this ad idea matches the "Journeys" theme and will appeal to those aged 15-25.
Investigation & Analysis.pptx
The document provides background information on Canon's history and beliefs. It was founded in 1937 by Takeshi Mitarai and others who wanted to create their own camera after finding that Leica cameras used cheap materials. Canon's philosophy is "Kyosei", which means living and working together harmoniously. They apply this to relationships with workers and communities. Canon also has a commitment to sustainability and the environment. The document then discusses Canon Connected, a community for professionals to share creativity, and provides a link. It concludes with descriptions of some Canon advertisements targeting different audiences.
pitch Canon.pptx
The document provides details about a proposed print advertising campaign for Canon aimed at younger audiences aged 15-25. The goal is to promote Canon's products and help kids express themselves through photography and filmmaking to overcome challenges in society. Research was conducted on the target audience which found they enjoy outdoor activities and nature. The proposed print ad will feature a solo actor enjoying the outdoors with a camera and lens shown to demonstrate Canon's capabilities. Text will be included to inspire the audience and teach basic camera usage. Using a print ad allows the message to reach a wide audience through posters and publications.
Canon campagin
This document provides information for creating a print advertisement campaign for Canon. It discusses Canon as the client and their goal of helping people express creativity through photography. The target audience is identified as people aged 15-25. Ideas are proposed for a print ad featuring memories reflected on through photos in an album with colorful drawings overlaying in contrast to the dull original photos. Rationale is provided for how this idea meets the brief of portraying journeys and appeals to the target audience by connecting to life changes they are currently experiencing.
Kieron (7)
Canon is a Japanese company founded in 1937 that specializes in optical and imaging products. The company aims to deliver photography to the world through innovative camera technologies. Canon has identified younger adventurous achievers aged 16-34 as a key target audience to grow its business. For its "Journey" campaign, Canon wants agencies to create content showing different types of life journeys that can be captured through a camera lens.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Task 2 a
Images play an important role in various types of media like newspapers, magazines, DVD covers, books, instruction manuals, advertisements, and interactive media online. Photographs provide visual evidence and context to accompany written text. They allow readers and viewers to see people, places, and things being described. Different types of media have different photographic needs - for example, magazines often feature high-quality celebrity photos while instruction manuals rely more on diagrams than photos. Across media types, photographs enhance understanding and make information more engaging for audiences.
Canon rationale
The document discusses a print advertisement campaign for Canon aimed at young people ages 15-25. It provides rationale for the target audience and use of a print ad. Research was conducted on existing Canon and photography-themed print ads, noting trends in color palettes, journey themes, and slogans. Ideas are proposed for a print ad representing a journey of self-discovery using imagery of a person in a mirror reaching for their reflected self. The ad aims to be relatable, inspirational, and appeal to the target audience while meeting campaign objectives.
Question 1c
The document describes how the author used various media conventions in their print productions for a band. For the digipak, they used photography from the band's music video and a dreamlike visual style with bright colors and black and white. Font and layout were inspired by other artists. The magazine ad replicated the digipak style and included reviews, release details, and social media links. Both productions drew from conventions of other genres and artists to appeal to target audiences and promote the band consistently across formats.
Investigation & Analysis.pptx
The document provides background information on Canon's history and beliefs. It was founded in 1937 by Takeshi Mitarai and others who wanted to "catch up and surpass Leica." Canon's philosophy is "Kyosei," which means living and working together for the common good. The company strives for sustainability and social responsibility. Canon Connected is a community where photography and filmmaking professionals share tips and inspiration. The rest of the document discusses Canon's advertising strategies and provides analyses of specific ads.
Canon brief and research
- Canon is the client and wants to promote creativity through photography by focusing on journeys in life or changes in the world.
- The target audience is people aged 15-25 to encourage them to use Canon equipment and cameras can relate to stages in their lives like school/college or work.
- Practice advertisements were created by blending street photos with a bridge silhouette to give the background focus, and then changing the hue and brightness to create different colored versions.
- To make the ads look like print ads, each color was turned into a layer that could be adjusted, creating a vibrant and psychedelic look while keeping the official Canon logo and font visible.
Canon pitch
This document summarizes a marketing presentation for a Canon camera campaign. The target audience is 17-25 year olds who want to travel and capture memories. A print advertisement is chosen to reach this audience effectively. Prototypes are presented for the ad, which will feature 3 overlapping images taken with Canon cameras alongside text in a handwritten font and red color scheme to match the Canon brand. The unique selling point is using 3 images instead of 1 to give more options and temptation for audiences. The presentation covers research on the client, audience, and ensures the ad meets their needs.
Evaluation lo5.pptx
The document summarizes a student's fashion spread project for a teenage lifestyle magazine. The spread's theme is urban style. Each photo is analyzed in 1-2 paragraphs addressing the intentions, how it fulfills the intentions, appropriateness for the target audience, and meanings created. Common themes across the photos include capturing relaxed, carefree attitudes; contrasting eye contact and styles; and emphasizing that urban style is defined by the setting, not specific clothes. The combination of images and text effectively portray the message of freedom of style.
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diary (2).docx
- The document is diary entries from a student documenting their process of creating a 10-minute documentary for a class project on the culture of the digital age.
- They created a survey to understand their target audience's demographics and preferences, which indicated an interest in true crime and serial killer documentaries.
- Research was conducted on documentary genres, themes, and equipment. A rationale presentation was created pitching the main idea to receive feedback.
- Footage was recorded over two weeks and editing began in Premiere Pro, though some acting scenes could not be imported. The documentary was completed and uploaded for marking ahead of the deadline.
diary (1).docx
- The document is diary entries from a student documenting their process of creating a 10-minute documentary for a class project on the culture of the digital age.
- They created a survey to understand their target audience's demographics and preferences, which indicated an interest in true crime and serial killer documentaries.
- Research was conducted on documentary genres, themes, and equipment. A rationale presentation was created and feedback was gathered via another survey.
- Filming was completed over 2 weeks. Editing in Premiere Pro presented some challenges with file sizes and importing acting scenes. A 4 minute cut was finished along with documentation of the process.
evualation.docx
This document discusses a student's process of creating a short documentary for BBC Three aimed at 15-25 year olds. The student conducted surveys to understand their target audience and decided to focus on serial killers or social media. They researched these topics and struggled with scheduling recordings around others' availability and technical issues. However, they were able to record acting scenes indoors using studio lighting. Overall, the student learned positive skills like different documentary styles and editing on Premier Pro, but technical issues prevented fully editing their 10-15 minute documentary.
editing process.pptx
The document describes Jennifer Finnigan's documentary editing process. She began by finding an opening from the BBC to set the tone and importing it into Premiere Pro. She then found court case clips on serial killers to include, which she downloaded and separated the audio and video. Interviews were also recorded and imported. The editing process involved adjusting brightness, adding titles, and including a photo montage with cross dissolves. Further edits on interviews included playing with hues, saturation and contrast. Written questions were included during transitions between interviews for clarity. Finally, news stories about murders from social media were downloaded and added to the timeline.
rationale feedback.pptx
Jennifer Finnigan created a survey to get feedback on her product idea in order to understand if her target audience would be interested and to determine if any changes needed to be made before production. The survey responses showed that the target audience understood and appealed to her presentation, and liked the dark genre theme she proposed. However, 50% of respondents also suggested some changes, such as providing less detailed slides and giving a more visual representation, which will help Jennifer improve her pitch for future projects.
primary research .pptx
Jennifer Finnigan conducted a survey to learn about her target audience for a documentary project. The results showed that the audience was primarily 16-20 year-olds, slightly more female than male. Most respondents had an interest in documentaries, especially true crime genres like serial killers and mysteries. When asked about their favorite true crime documentaries, most mentioned famous older murders. These survey findings will help Jennifer tailor her documentary project to attract this audience and focus on crime genres they are most interested in.
pitch.pptx
Jennifer Finnigan has been commissioned by BBC Three and BBC England to create a 10-15 minute documentary on "Culture of the digital age" targeting 16-25 year olds. Her idea is to explore how social media can influence serial killers and murders by examining past cases and interviewing experts on the topic. She conducted research on serial killers and psychology and surveyed audiences to identify preferences. Her documentary will use symbolic codes like acting, color schemes, and reenactments to set a dark and mysterious tone that draws in audiences. It will focus on how social media impacts criminal minds rather than profiling a specific killer.
notes (1).docx
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory posits that repeated media messages can influence people's views of reality.
3) Uses and gratification theory explores how people use media to fulfill needs like entertainment and social connection.
4) Reception theory examines how audiences interpret messages through preferred, negotiated, or oppositional readings.
target audience.pptx
This document discusses the target audience for a short documentary about serial killers that will be aimed at 16- to 25-year-olds. It notes that this audience would include those in secondary education, college or university, especially those studying psychology or interested in true crime. While demographics like religion, race, education and income are not major factors, age and gender will have more impact on the documentary's research. Specifically, the documentary will focus on the 16-25 age range, and consider that males and females often have different interests related to topics like history, sports or true crime.
analysing trailers .docx
The document analyzes trailers for the documentaries Blackfish and Sunderland Till I Die. It summarizes key scenes from each trailer that aim to elicit empathy from audiences. Blackfish features shots that portray the relationship and emotions between whales and their trainers, while Sunderland Till I Die shows how football brings communities and families together in Sunderland. Both documentaries attract different but overlapping audiences due to their topics, but aim to spread important messages and create change through sharing real footage and events.
Evaluation (3)
The podcaster recorded an episode about mental health and what makes them happy, joined by a guest who spoke about their past. They discussed how important friends are for support and how past experiences have shaped who they are. While recording and editing in Logic Pro, the podcaster learned to use the studio equipment and software, gaining skills in audio editing and mixing to make the podcast sound professional for their target youth audience. They were able to export the finished podcast and meet the deadline for their class project.
Process diary (1)
1) The document describes the process of editing a podcast using Logic Pro software. Key steps included cutting out long pauses and mistakes, lowering the volume of heavy breathing or noises, and finding appropriate intro and outro music to apply to the podcast.
2) For the outro, the assistant chose a chilled but upbeat song online and overlapped it with the podcast audio, gradually increasing the volume of the song as the podcast finished.
3) For the intro, the assistant cut out a long pause and increased the volume of the intro music as it faded in to cover background noise and make the transition sound natural.
Notes
The document discusses several media and communication theories:
1) The two-step flow model suggests that most people's opinions are influenced by opinion leaders who are influenced by mass media.
2) Cultivation theory proposes that repeated media messages can influence people's views of reality.
3) Uses and gratification theory examines how people use media to fulfill needs like entertainment and social connection.
4) Reception theory explores how audiences can have preferred, negotiated, or oppositional readings of media messages.
Process diary
1) The document describes the process of editing a podcast using Logic Pro software. Key steps included cutting out long pauses and mistakes, lowering the volume of heavy breathing or noises, and finding appropriate intro and outro music to apply to the podcast.
2) For the outro, the assistant chose a chilled but upbeat song online and overlapped it with the podcast audio, gradually increasing the volume of the song as the podcast finished.
3) For the intro, the assistant cut out a long pause and increased the volume of the intro music as it faded in to cover background noise and make the transition sound natural.
Evaluation (2)
The podcaster recorded an episode about mental health and what makes them happy, joined by a guest who spoke about their past. They discussed how important friends are for support and how past experiences have shaped who they are. While recording, the podcaster learned to use the studio equipment and editing software, gaining skills in audio mixing and overlapping tracks to make the podcast sound professional for their target youth audience. They also learned how to export the finished podcast.
Evaluation
The document provides an evaluation of a "smile campaign" project. There were difficulties with time availability and technical issues that required changes to the storyboard, script, and plot. Scenes had to be cut or altered due to location problems. Friends were gathered to record genuinely instead of acting. Overall, the end result was great though difficult, and lessons were learned about planning, backups, and skills in video editing and recording footage for clients.
Evauluation
The document summarizes complications faced by the author during the pre-production of a project for the Canon campaign. Equipment issues led to a change in the initial plan from documenting a singer's journey to documenting a band. Over the holidays, the author communicated with the band's lead singer to schedule filming of rehearsal footage the following week. While behind schedule due to illness, the author was able to photograph the band's performance and a duet. In conclusion, despite difficulties, the print and project went well overall, and the author gained experience with Photoshop skills for future use.
Scan 21002267 2022-02-14-11-51-46
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
Diary (1)
The document outlines the timeline and progress for a project from its introduction on October 17th through evaluation on February 14th. Key milestones included starting research on October 19th, delivering a rationale pitch on December 4th, a photoshoot on January 15th, and recording a band in a theatre on January 28th. The timeline shows the various stages of research, planning, production and evaluation for the project over a period of nearly 4 months.
Evaluation
The creator faced difficulties during the production of a smile campaign advertisement including limited availability of time and technical issues. This required changes to the script, storyboard, and plot such as changing the first scene from waking up in bed to the character looking depressed on their way to meet friends. Due to being unable to record with the initial two characters, the creator gathered friends to appear genuine in the final vlog-style video. Though challenges were faced, the end result was a accomplishment that conveyed feelings of happiness, nostalgia, emotion, and love with the goal that the audience would not feel alone even at their lowest moments.
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Canon research (1)
- 2. The client The client that I am producing this promotional video for is Canon. Canon was founded in 1937 by four Japanese men in Tokyo, Japan. It has changed its name several times over the years and didn’t change their name to what it is now (Canon Inc) until 1969. They are requesting a product that can showcase their new product that will be on the market. Their vision is to be able to demonstrate their products ability to create amazing photography with professional equipment and cameras. Canon's inspiration is guided by Kyosei's philosophy of culture. The issues I need to consider regarding my client is that I would have to meet their needs and wants to be able to sell their product with their specific image they want to create.
- 3. Target audience This advertisement is demographically aimed at 15- to 25-year-olds. Specifically young adults that either want to learn how to do photography or have a passion for it. However, within demographics there is social grade, this means that some people do not have the money to be buying photography equipment as it can be expensive for example up to £3000 for a single camera. This type of product would be targeted at people that have a passion for photography or professionals. The issues I would have to consider for my targeted audience is that they would only be interested in the campaign if the advertisement is aimed at them for example if the product looks like the camera is for immature photographers' professional photographers won't be interested. Because of this I will need to be considerate with who my audience will be. Furthermore, this means I will have to make the journey specifically aimed to 15 to 25 age range.
- 4. Research Music - I can express journeys through music by how its transformed over the years and how it can be memorable. The reason for why I chose to associate music in this project is because music is used by everyone and has a wide audience of all ages. Our age range are more likely to listen to music a lot more as they are younger. In addition, I used my own perspective to what I would want to see as a customer to canon. Music has a big impact on our day-to-day basis. This can affect us as music can help people through their daily problems, makes them happy, and can physically help us.
- 5. Articles Why We All Need Journeys (goinswriter.com)
- 6. Journey examples Emotional journey: An emotional journey is a visualization that maps and illustrates a user's emotional experience through the experience of interacting with an organization, product or brand. Physical journey: Physical journeys involve different types of obstacles and movement to new places. They provide opportunities for travelers to extend themselves physically, intellectually and emotionally as they respond to challenges and learn more about themselves and the world around them. Spiritual journey: a spiritual journey is when you would take to find out who you are, what your problems are in life, and how to come in peace in the world.
- 7. Codes and conventions The purpose of codes and conventions is that it needs to be eye catching and captivating to the audience. For instance, a color scheme. A color scheme is important as it represents what type of genre or audience a particular film, series or video game is aimed at. For example, darker colors such as black and greys would be considered as a mysterious, horror, thriller action like theme. However, if the color scheme was bright or pastel colors the theme would be considered as a fantasy, fiction, exciting and aimed at younger audiences. Types of of codes and conventions: limited use of words, color scheme, size, brand logo, slogan and interest heading and catch phrase.
- 8. In this poster for the 5D Mark III. This is meant for professional use and not for the everyday person. We can tell this due to the fact of the lack of information. In comparison, the poster above is filled with information to show that the camera, that is advertised, is for the everyday person. However, the poster for the 5D Mark III is more for the professional photographers as the slogan "Full of wonders" refers to capturing beauty within the landscapes. Canon have used a serif font which means that they imagined the poster to have a more of a formal and sophisticated atmosphere towards their audience, this also relates to the type of audience they are aiming at (Professional photographers). The dark colors and the scenery create a range of mystery vibes in the poster. In this poster for the M200, it is filled with pastel youthful colors. From this we can infer, that the target audience for this campaign is for the younger generation for as young as 15- to 21-year-olds . This camera is more for the everyday person. The slogan “ it’s like having a crew in your camera” suggests that the camera can do everything for you as it is a portable camera for the everyday lifestyle. In this poster you can see that there is three clones of a man that is taking a photograph of him and the girl, this demonstrates on how it is like having a crew in the camera. One clone is taking control of the lightening. Another is like the makeup artist; this is where in photographs the model or models has an air brushed effect on their skin. The slogan " its like having a crew in your camera2 is in a sans serif font, this makes the slogan stands out a lot more so it catches the audiences eye.
- 9. In this photograph, canon is advertising a rebel SL1 as a light camera that is for young adults that have a passion for photography. The butterflies are symbolizing how lightweight this piece of equipment is to use. In addition to that, the butterflies could also symbolize nature and that the high image quality of the camera is perfect for capturing the beauty of the world. Butterflies is the representation of resilience , hope and life, this makes the camera inspiring to people who are trying to identify their journeys. The heading in this poster has a serif font in red this is used to make the branding name stand out to people. This poster does not have a lot of information therefore this makes the audience want to find out more so they would look online about the product, this makes it more likely they will purchase the product. Furthermore, this promotional poster is aimed at young photographers that are
- 10. In comparison this poster is a lot more crowded than the poster before. This shows that this is for a more complex audience, who love travelling but aren't photographers. This type of camera is for immature photographers for example people who take photos in order to capture memories; road trips, special occasion etc... The models in the poster look more mature as in the age range is higher than the other poster. Within this poster, it is filled with information, which clarifies that this type of camera is purchase it in that moment of time type of product.