How did you attract/address your audience?

1. Q5
How Did You Attract/Address Your
Audience?

2. Front Cover Analysis
The masthead states ‘Volume’
which is linked with the
dance music genre and club
culture which is appealing to
the audience as they enjoy are
more emerging cultural
lifestyle
1
1
Plugs stating major
cities and places would
appeal to the
demographic as these
people would want to
be travelling and seeing
new places, therefore
this advertisement is
appealing for them to
get involved in as they
have enough money to
travel and would
always want new
experiences
2
2
3 Key words on the cover line
such as ‘Ibiza’ would appeal
to the audience as this is a
place that is always
associated with the dance
music theme and club
culture, meaning that it
would give the demographic
a chance to get involved in a
social event
3
4 Another key word
which would stand out
to the social group
would be ‘Premiers’ on
the cover live, as the
audience of Volume
would always want to
be up to date to the
latest trends and events
in their social life
The feature article
photograph includes a cover
star that would be popular
with the demographic,
therefore to keep up with the
latest trends, this would
appeal to them. The cover star
would also appeal to both
genders which is important as
the audience includes both
male and female
4
5
5
6 The colour scheme is
dark which would
appeal to the
demographic as it is
associated with night
life and club culture
6

3. Contents Page Analysis
I purposely designed my layout into columns, making it
easier and quicker to read which would be important for
the reader of this magazine as they tend to live busy
lifestyles and it makes it quicker for them to find what
they want
1
1
2 In the photographs, I
used wanted artists that
the audience would
recognize, making the
magazine referable for
them. The fashion and
style of the artists in the
photo’s would be the
same trend as what the
demographic could
follow and afford
2
The image of the club culture
scene would be referable to
the demographics lifestyle.
Also, its neon green colours
adds another colour scheme to
the page which are associated
with clubs and night life which
would appeal to the audience
even more to the page
3
3
The references to
website pages and
social media accounts
linking to the magazine
would be appealing to
the audience as social
media would be a big
part of their life as it
helps them keep up
with trends, events and
their own social lives
4
4
The mode of address that is
used within the page titles are
the same kind of language that
the reader would use. Due to
this demographic being young
and sociable, they would use
slang and curse words when
interacting with each other and
by using this would make the
magazine seem more
approachable and suitable for
them to read
5
5
6 Having column titles ‘artists’ and ‘events’ means that the
audience know what the magazine offers, and will find an
event suitable for their large social lifestyle
6

4. Double Page Spread Analysis
The overall
house style of
the page reflects
an ‘Ibiza’ party
style due to the
black and the
bright colour
scheme which is
what the
audience would
be interested in
taking part in as
they can afford
to go places like
Ibiza.
1
1
The mode of address is suitable to
the demographic as it replaces some
letters with numbers to abbreviate
‘Miami 2 Ibiza’, which is what this
social group do when
communicating on social media. This
makes the article appear suitable for
them to read and something that will
understand and won’t be too
complex for them too read.
2
3 The article is about a popular double
act ‘The Miami Twins’which are well
known in the dance and club music
industry. These people would be
recognizable for the demographic
which would make the reader
interested in the article as they are
always wanting to keep up with the
latest trends and crazes, which
includes these two artists.
2
3
55 One of the images include a photo of
the artists and someone who would
also fit into the same demographic.
This will let the reader see that this is
what other people like them are
interested in, and they would want to
keep up with that too.
4 The ‘Meet &
Greet’ article
would be most
suitable to this
demographic as
due to them
having a large
social life, they
would want to
feel like they are
communicating
with the artists
and get to know
the personal
things about
them.