The music magazine represents teenagers and young adults through its genre (pop music), content, imagery, and design elements. The magazine covers pop music, uses youthful models wearing casual styles in its imagery, and features a color scheme and price point appealing to younger audiences. The content profiles young bands and focuses on topics like music and parties of interest to teens and people in their early 20s. Overall, the magazine is curated to attract and represent a social group of younger music fans.

1. EVALUATION
QUESTION
NUMBER 2 By:Amna Shahzad

2. Q. How does you media
product represent
particular social group
?

3. The genre that I have chosen for my music magazine is “POP”. Pop music (a
term that originally derives from an abbreviation of "popular") is
a genre of popular music which originated in its modern form in the
1950s, deriving from rock and roll.The terms "popular music" and "pop
music" are often used interchangeably, even though the former is a
description of music which is popular (and can include any style).
As a genre, pop music is very eclectic, often borrowing elements from other
style including urban, dance, rock, Latin and country. nonetheless, there are
core elements which define pop. Such include generally short-to-medium
length songs, written in a basic format (often the verse-chorus structure), as
well as the common employment of repeated choruses, melodic
tunes, and catchy hooks.
Thus "pop music" may be used to describe a distinct genre, aimed at a youth
market, often characterized as a softer alternative to rock and roll.And so
the target audiences for my music magazine are teenagers and young
adults.

4. The target audiences for my music
magazine, as mentioned before, are teenagers
and young adults firstly because of the
selection of the genre. Secondly because of the
content of the magazine. Lets see each
component one by one.

5. Starting off with the main image of the cover page of my
music magazine, the models and their “style” seems more
appealing to a younger audience. Given the changing
fashion trends of today, the black leather jacket, the
bands, the sunglasses, the posture of the models (hands in
pocket) and their clothing is reaching out to a larger number
of younger audience rather than grown ups.
Secondly, the color scheme of the magazine cover page i.e.
black, white, yellow and red is representing a social group
that is neither for professional grown ups, nor is it too
childish and hence, young adults.
The content of the music magazine cover page such as the
name of the band “TrebleMakers” and additional offers
offering “an autographed guitar” is a kind of content that
reaches a younger but not too younger audience and hence
helps to identify the audience for my magazine.
The price of my magazine is in the reach of an ordinary
person, I have kept it in a reasonable price limit to attract a
larger “price conscious” audience, but another reason is that
my target audience is willing to pay within his limit of price.

6. Starting off with the color scheme of the contents
page, again these colors i.e. red, yellow, black and white are
more appealing to a younger generation.
Secondly the content is all about the latest music, parties
and interview with the young band (that too falls into the
same age category as that of my target audience) and so
the content attracts teenager and young adults. Similarly
the slogan at the bottom of the page “for music lovers that
speak their minds” is really motivational and attractive for a
younger audience.
Thirdly the images, the main image and the subsidiary
images, are again of the people that fall under the same
age category as my target audience and an image that
shows multiple musical instruments has the instruments
that are appealing to younger audience like the guitar, the
drums etc. plus the gestures and postures of the models is
somewhat casual which also shortens the list of admirers of
the magazine to a younger audience.

7. Starting of with the image of my double
spread page, the models and their get up is
representing a particular social group that
not only likes pop music but is somewhat a
admirer of the color black.This along with
the fact that the models fall under the
same age category as the target audience
for my magazine it is easier to reach out to
them.
Secondly the color scheme of my music
magazines double page spread i.e.
red, yellow, black and white is appealing to
a younger audience.
Thirdly the content again is attracting
teenagers and young adults that are fans
of the band and want t o know more about
them.