Evaluation question 2

1. QUESTION 2
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

2. SOCIAL CLASS
• The main target demographic for Amplitude
20-30 year old emergent service workers and
new affluent workers

4. FRONT COVER ANALYSIS
• The title of the magazine has connotations
involving that of loud noise as “Amplitude”
infers. This would greatly suit our target
audience as fans of loud rock music.
• The darkness, fog and blue hue in the
background evoke feelings of the cold and
the difference in locations. The lightning is
also similar to that of album covers. This
would help appeal to the target
demographic of 20-30 year old rock fans
who are either new affluent workers or
emergent service workers as they would
recognize the theme.
• The plugs used are pretty gender ambiguous,
appealing not just to the core male
demographic but also females.
• The Cover lines’ typography appeals to the
target audience of rock music fans as the font
resembles that of other bands.
• The price is set at a price point attainable by
both the affluent and the poor so the
magazine can be purchased by both target
classes.

5. FRONT COVER ANALYSIS
• The feature article photograph is shown in a
casual outfit and in a laid back pose.
• The mention of a festival helps appeal to the
young outgoing audience as they are
popular amongst music fans.
• The advertisement for the magazine’s online
counterpart helps appeal to their young
audience as they are generally considered to
be fond of online products.
• The use of Amplitude on top of every page
reinforces it’s brand identity throughout the
magazine.
• The pictures used show a generally laid back
attitude which may appeal to the target
audience. The images also contain only males
which would better appeal to their
predominantly male audience. They are also
all young people who would fit well with the
target demographic.

6. DOUBLE PAGE SPREAD ANALYSIS
• The lightning used over the double
page spread emphasize the intensity
of the scene and indirectly, the
intensity of rock music. This would
greatly appeal to the rock fan
demographic. The choice to have the
lightning surround the lead of the
band emphasizes danger which
would also appear to the target
audience.
• The article is written about the
bands humble origins and continued
success. This would greatly appeal to
emergent service workers as the
story of where they originated would
appear familiar to them.
• The use of Amplitude on top of every
page reinforces it’s brand identity
throughout the magazine.
• The informal language helps the
article to be easily understood by
those who aren’t well educated. This
would broaden the articles audience
and appeal to emergent service
workers.