The document discusses conventions used in a music video and related media products for a pop artist. It notes ways the author's music video contrasts with the original, such as using only black and white. It also discusses how the digipak and poster relate to each other and the music video through a consistent theme and font [END SUMMARY]

2. Musicthe original video of Tulisa’s video the
Compared to
video
scenes differ due to our scenes are all done in black and
white which is the same as the dresses she has on which
fits a theme in contrast to the original which have lots of
bright colours and lighting.
We have followed the convention of using different
outfits throughout the video to show a contrast in the
black and white dresses.
Andrew Goodwin believes there needs to be lots of close
ups which will make a connection with the audience if
they’re looking directly into the camera and also we
develop the motif of the artist giggling and just enjoying
herself throughout the video.
We used a green screen background and chose not
to put a background on this so the artist stands out
more and there is more focus on her which
contrasts to the original which has 3 different
settings which follow the storyline of the video.
Andrew Goodwin explains there needs to be genre
characteristics and our video fits this by having
sections where the artist is on their own singing
the lyrics of the song and also the artist dancing
when the music speeds up which fits this genre.

3. Music video
Our media video follows the convention of using
multiple settings throughout the entire video, the
settings were showing a relation to the lyrics as
these were all places where people go to have fun
and enjoy themselves. In contrast Tulisa’s video
shows them misbehaving and getting into trouble
whereas ours were things people of all ages were
able to do.
The video tells a story of friends out having fun
and enjoying themselves which is portrayed
through the use of different settings and the
different activities used but also through the
green screen shots of the artist who is carrying out
the story of having fun by the way she acts and
her mannerisms throughout.

4. My digipak is similar to every other album
in this genre as stereotypically the main
Digipak image on the front cover is a close up of
the artist along with the album name and
artist name.
In contrast to
most digipaks
the images used
My media text
for the settings
contrasts with
are overly
others in this
edited and
genre as the
brightened a lot
image is in black
to gain the
and white with
attention of the
red lips matching
audience and
in the rest of the
also to fit in the
digipak images
bright lips on
and the text.
the cover.

5. All digipaks have a recurring theme throughout the album.
My theme fits in with the single that has been released from
the album and its portrayed through the digipak and the
Digipak music video linking them all together producing a theme for
the artist to be known and recognised by. The recurring
theme is the outside and ice skating from the setting of the
music video which differs slightly as usually digipaks of this
genre don’t use settings but have a coloured background with
a pattern and text or with shots of the artist.
Andrew goodwin says
women are portrayed
to influence the male
gaze which my digipak
goes against showing
the audience in a role
model light and fitting
the target audience as
she is fully covered up
and portrayed in a
more playful manner
than a sexual manner.

6. The font is carried out from the digipak to the poster
giving the artist a brand which many artists do so they
Poster are known by certain texts and colours creating a link
between all the artists media products.
My poster uses
conventions of this
genre by showing a
close up of the artist
and this being the
key image of the
poster. It is very
simplistic and the
information is
limited to the name
of the album, the
date its out and the
artist name.