The media product uses several conventions of real music videos and albums. It includes a narrative and band performance shown through cross-cutting and parallel editing, as seen in indie rock videos. Location shots include graffiti, a house, park and streets to further the narrative. Visual effects like ghosting are used to add dream-like qualities and sync with the music. A split screen shows two perspectives of the main character. Shot types include close-ups and long shots of the band. The digipak and magazine advert feature band photos and information consistently to promote the single and album.
The document discusses how the media product, a music video for an indie band, both develops and challenges conventions of real music videos in the genre. It follows many conventions through its locations, shots that capture everyday life, and costumes. However, it challenges conventions by having each band member perform separately rather than as a group, and through its narrative structure of one band member's journey. The digipak and promotional print ad also both follow and challenge conventions regarding photography, fonts, color schemes, and composition found in researching real products in the genre.
The document discusses how the media product, a music video for an indie band, both develops and challenges conventions of real indie music videos. It analyzes the music videos of Bombay Bicycle Club and establishes codes and conventions from the genre that were then used in the planning and creation of the product. While some elements like locations and costumes follow conventions, others like including a narrative structure and not having live performances challenge conventions. The overall goal was to create a product that fit in with the genre while also putting its own twist on some elements.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It summarizes how the video uses black and white filters throughout to focus on the lyrics rather than bright colors, develops the use of split screens by positioning frames differently than typical music videos, and challenges conventions like using an overlay of close-up and mid shots for an upbeat song rather than slow songs.
This document summarizes how the music video production conforms to and challenges conventions of the genre. It discusses conventions related to locations, lighting, performers, sound, titles, narrative structure, and more. The music video uses natural settings and lighting to conform to indie folk conventions, while challenging conventions through its use of shadows, minimal costumes, and ambiguous narrative structure open to different interpretations. Overall, the production aims to engage audiences while promoting the artist and song within genre conventions.
The document discusses how the media product, a music video for the song "Tertius Bestia", uses and develops conventions of real music videos and the visual kei genre. It incorporates narrative elements and Todorov's theory of equilibrium and disequilibrium to tell a story of a woman undergoing extreme substance abuse. Performance aspects are also included to promote the band. Editing is synchronized to the music's pace and lyrics are subtly linked to the narrative. The poster and digipack created for the band also use visual kei conventions like focusing on the narrative protagonist and incorporating motifs across materials to develop band identity.
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The media product uses several conventions of real music videos and albums. It includes a narrative and band performance shown through cross-cutting and parallel editing, as seen in indie rock videos. Location shots include graffiti, a house, park and streets to further the narrative. Visual effects like ghosting are used to add dream-like qualities and sync with the music. A split screen shows two perspectives of the main character. Shot types include close-ups and long shots of the band. The digipak and magazine advert feature band photos and information consistently to promote the single and album.
The document discusses how the media product, a music video for an indie band, both develops and challenges conventions of real music videos in the genre. It follows many conventions through its locations, shots that capture everyday life, and costumes. However, it challenges conventions by having each band member perform separately rather than as a group, and through its narrative structure of one band member's journey. The digipak and promotional print ad also both follow and challenge conventions regarding photography, fonts, color schemes, and composition found in researching real products in the genre.
The document discusses how the media product, a music video for an indie band, both develops and challenges conventions of real indie music videos. It analyzes the music videos of Bombay Bicycle Club and establishes codes and conventions from the genre that were then used in the planning and creation of the product. While some elements like locations and costumes follow conventions, others like including a narrative structure and not having live performances challenge conventions. The overall goal was to create a product that fit in with the genre while also putting its own twist on some elements.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It summarizes how the video uses black and white filters throughout to focus on the lyrics rather than bright colors, develops the use of split screens by positioning frames differently than typical music videos, and challenges conventions like using an overlay of close-up and mid shots for an upbeat song rather than slow songs.
This document summarizes how the music video production conforms to and challenges conventions of the genre. It discusses conventions related to locations, lighting, performers, sound, titles, narrative structure, and more. The music video uses natural settings and lighting to conform to indie folk conventions, while challenging conventions through its use of shadows, minimal costumes, and ambiguous narrative structure open to different interpretations. Overall, the production aims to engage audiences while promoting the artist and song within genre conventions.
The document discusses how the media product, a music video for the song "Tertius Bestia", uses and develops conventions of real music videos and the visual kei genre. It incorporates narrative elements and Todorov's theory of equilibrium and disequilibrium to tell a story of a woman undergoing extreme substance abuse. Performance aspects are also included to promote the band. Editing is synchronized to the music's pace and lyrics are subtly linked to the narrative. The poster and digipack created for the band also use visual kei conventions like focusing on the narrative protagonist and incorporating motifs across materials to develop band identity.
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The document discusses conventions used in music videos, digipacks, and advertisements for digipacks. Some key conventions used in the student's music video include a storyline, performance shots, close-ups, and flashbacks. Conventions applied to the digipack are images of the artist, track list, barcode, and lyrics. Advertising conventions employed are images of the artist, name, ratings, and positive reviews.
The document discusses conventions in media forms such as music videos. It provides examples of technical conventions like camera work, editing, and lighting as well as symbolic conventions involving colors, costumes, and other stylistic elements. Specific conventions mentioned include close-ups during choruses, fast motion editing to match music tempo, overlays of shots for a distorted feel, backlighting of performers, and use of bright colors. The document suggests these conventions help audiences understand genres and connect artists with their music.
The document provides an evaluation of a media project creating a music promotion package. It summarizes the main tasks of creating a music video, CD cover, and magazine advertisement. It discusses genre conventions used, branding, and feedback from audience testing. The evaluation finds that while the projects adhered to genre conventions, some elements could have been more coherent. Overall, the projects fit the intended brand image of a modern, dark rock/punk band.
Music video analysis andrew goodwins theoriesTia5133
Andrew Goodwin proposed theories about how music videos use motifs, camera angles, and the relationship between music and visuals to convey meaning. Motifs are repeated visual elements that can enhance lyrics or create themes. Camera angles establish location and draw attention through close-ups. Music can either contradict or illustrate the visuals. Goodwin's theories appear applicable across genres and help analyze how music videos portray gender.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
The combination of the main product (music video) and ancillary texts is generally effective, though some aspects could be improved. The costume, location, and font choices help link the music video and ancillary texts, while the mixture of direct and indirect addressing works despite some potential inconsistencies. Color and lighting are also fairly well linked, apart from some scenes in the music video. However, the themes, emotions, and attitudes conveyed do not have as strong of a connection between the music video and ancillary texts, as the ancillary texts focus more on moving past emotions rather than mirroring them.
The document provides an evaluation of a music promotion package created by Joe Holden for an album. It summarizes the main tasks, ancillary tasks, audience testing, and self-evaluation sections. The evaluation summarizes that the main music video adhered to conventions of the rock genre but differed by not including a storyline. Audience feedback noted some areas for improvement and that the ancillary tasks could better link to each other and maintain a consistent theme. Upon reflection, Joe believes the products were successful but could be improved with more locations, a storyline, and better organization during production.
The document discusses the conventions used and broken in the production of an alternative hip hop music video. Conventions followed include urban settings like a pub and Chinese takeaway, and editing cuts that match the rhythm of the music. Conventions broken include using a teddy bear to show emotion and locations like a park and living room that are not typically urban. Location, sound, editing, mise-en-scene, the single cover, and poster are also discussed in terms of how they do or do not follow genre conventions.
Andrew Goodwin proposed theories about how music videos use motifs, camera angles, and the relationship between music and visuals to convey meaning. The document examines several music videos to show how they apply Goodwin's theories about enhancing lyrics through close-ups, using motifs, and having the visuals contradict or illustrate the music. It also discusses how Goodwin's theories can help in creating music videos and how his analysis applies broadly across music genres.
The document discusses the production of a student's psychological thriller film. It summarizes the research conducted on conventions in the genre, including the use of tense music, red fonts, and dark lighting in openings. Though conventions like adult characters were followed, the storyline focuses on a high school student's psychological problems. Digital tools like IMovie, YouTube, PowerPoint and Blogger were used in the research, planning, editing and sharing of the film. Feedback enabled adjustments to further develop the creative work.
The document provides an evaluation of a student's music video project. It discusses the various stages of research, planning, production and evaluation. During the research stage, the student analyzed conventions of music videos in their chosen genre. In the planning stage, the student considered narrative, links between music and visuals, artist representation, and camera work. For production, the student utilized color schemes, settings, and editing to represent the narrative and emotions of the song. Upon evaluation, the student gathered audience feedback which they used to improve elements like cinematography and lip syncing. The student learned various media technologies to complete the different stages, including blogging, video editing software, and presentation tools.
The music video for "Down by the River" by Milky Chance features both performance and narrative elements. Throughout, the artists are seen singing in a forest while various painted and isolated scenes unfold. The forest setting reinforces themes of loneliness and isolation from the lyrics. Other locations like a pathway, abandoned railway, and campfire further illustrate these themes. The costumes of the artists and children are simple, and lighting remains overcast, conveying a somber tone that matches the lyrics. Props like a teddy bear, monkey, and bicycle enhance the visuals and childlike aspects of the video without significant symbolic meaning.
Evaluation Question 1b) How did you use, develop or challenge genre conventio...Isaac Winterburn
The document discusses genre conventions in indie folk music videos and how the student's music video for "Kings" by Samuel Ford did or did not follow these conventions. It provides examples of typical indie folk music video conventions like using natural settings as backdrops, incorporating themes of movement or travel, and only including a few characters to reinforce an intimate feel. The student explains how their video used these conventions through its locations, narrative of characters traveling, and only featuring two main characters. However, it also notes that some artists are challenging conventions by including performance elements and that the student could have strengthened the audience connection by having the character lip sync to the song.
Evaluation Question 1c) How did your print productions use, develop, or chall...Isaac Winterburn
This document summarizes how the author's print productions for an indie folk artist used and developed conventions of media language and genre. The author conducted thorough research on album design trends, identifying common color palettes, imagery themes, and design elements. Their digipak featured an interactive outer sleeve with windows showing the inner artwork. Photography of beaches and a sunset were used consistently across productions to symbolize the music's inspirational and emotive qualities. Care was taken to composition, alignment, and readability. While intending specific meanings, the author acknowledges audiences may interpret elements differently based on their own contexts.
This document summarizes how the media product uses and develops conventions of real music videos. It discusses using a conceptual title ("Mad World") and setting (a park) to create narrative ambiguity, as seen in other music videos. Costuming the performer in skinny jeans and a leather jacket references the rock genre. Stop motion animation and dream-like transitions fragment the narrative, inspired by Gotye's "Somebody That I Used To Know." Encoding meanings allows for different interpretations, while post-production manipulations like animation, coloring, and fonts aim to establish conventions of the alternative rock genre seen in videos like McFly's "Transylvania" and Lana Del Rey's "Born to Die" album.
The student group chose to create a music video for their advanced media studies portfolio. They used their own band and an original song. Their research showed that rock music videos typically have fast editing paced to the music, focus on performances, use casual clothing and equipment as props. Their video opened with an introduction and used various shots of the band's performance mixed with behind the scenes footage. They also created promotional materials including a Digipak and magazine ad following conventions of rock album design. Audience feedback was positive and found the video fit the genre and brief.
This document contains analyses of 9 shots from a music video summarizing how each shot demonstrates elements of music video production including: 1) linking lyrics and visuals, 2) representing the artist in a way appealing to record labels, 3) illustrating the indie folk music genre, 4) including intertextual references to other videos, 5) demonstrating camera techniques, 6) demonstrating lighting techniques, 7) demonstrating mise-en-scene elements, 8) demonstrating influence from other indie music videos, and 9) demonstrating influence from videos with similar romantic narratives.
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
- The video uses conventions found in rap music videos such as compositions with the artist in center frame, body language expressing confidence through hand gestures, and lyrics appearing as graffiti text.
- It connects lyrics visually by having people mimic the lyrics "One, Two, Three" and the artist wearing a shirt that says "Get Fresh".
- While incorporating typical elements like a range of locations, fast editing, and camera movement, the video challenges conventions by portraying a happy atmosphere in realistic settings rather than an exaggerated wealthy lifestyle.
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
The document discusses conventions in media products and how the student's project uses, develops, and challenges conventions of the indie alternative genre. It analyzes the conventions used in the student's music video, album artwork, and website. For the music video, conventions from other artists like setting, costumes, and facial expressions were developed. The album artwork and website similarly developed conventions from other indie bands while also challenging conventions through stylistic choices. Overall, the student aimed to represent the indie alternative genre and their band's image through strategic use of conventions.
The document discusses conventions used in music videos, digipacks, and advertisements for digipacks. Some key conventions used in the student's music video include a storyline, performance shots, close-ups, and flashbacks. Conventions applied to the digipack are images of the artist, track list, barcode, and lyrics. Advertising conventions employed are images of the artist, name, ratings, and positive reviews.
The document discusses conventions in media forms such as music videos. It provides examples of technical conventions like camera work, editing, and lighting as well as symbolic conventions involving colors, costumes, and other stylistic elements. Specific conventions mentioned include close-ups during choruses, fast motion editing to match music tempo, overlays of shots for a distorted feel, backlighting of performers, and use of bright colors. The document suggests these conventions help audiences understand genres and connect artists with their music.
The document provides an evaluation of a media project creating a music promotion package. It summarizes the main tasks of creating a music video, CD cover, and magazine advertisement. It discusses genre conventions used, branding, and feedback from audience testing. The evaluation finds that while the projects adhered to genre conventions, some elements could have been more coherent. Overall, the projects fit the intended brand image of a modern, dark rock/punk band.
Music video analysis andrew goodwins theoriesTia5133
Andrew Goodwin proposed theories about how music videos use motifs, camera angles, and the relationship between music and visuals to convey meaning. Motifs are repeated visual elements that can enhance lyrics or create themes. Camera angles establish location and draw attention through close-ups. Music can either contradict or illustrate the visuals. Goodwin's theories appear applicable across genres and help analyze how music videos portray gender.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
The combination of the main product (music video) and ancillary texts is generally effective, though some aspects could be improved. The costume, location, and font choices help link the music video and ancillary texts, while the mixture of direct and indirect addressing works despite some potential inconsistencies. Color and lighting are also fairly well linked, apart from some scenes in the music video. However, the themes, emotions, and attitudes conveyed do not have as strong of a connection between the music video and ancillary texts, as the ancillary texts focus more on moving past emotions rather than mirroring them.
The document provides an evaluation of a music promotion package created by Joe Holden for an album. It summarizes the main tasks, ancillary tasks, audience testing, and self-evaluation sections. The evaluation summarizes that the main music video adhered to conventions of the rock genre but differed by not including a storyline. Audience feedback noted some areas for improvement and that the ancillary tasks could better link to each other and maintain a consistent theme. Upon reflection, Joe believes the products were successful but could be improved with more locations, a storyline, and better organization during production.
The document discusses the conventions used and broken in the production of an alternative hip hop music video. Conventions followed include urban settings like a pub and Chinese takeaway, and editing cuts that match the rhythm of the music. Conventions broken include using a teddy bear to show emotion and locations like a park and living room that are not typically urban. Location, sound, editing, mise-en-scene, the single cover, and poster are also discussed in terms of how they do or do not follow genre conventions.
Andrew Goodwin proposed theories about how music videos use motifs, camera angles, and the relationship between music and visuals to convey meaning. The document examines several music videos to show how they apply Goodwin's theories about enhancing lyrics through close-ups, using motifs, and having the visuals contradict or illustrate the music. It also discusses how Goodwin's theories can help in creating music videos and how his analysis applies broadly across music genres.
The document discusses the production of a student's psychological thriller film. It summarizes the research conducted on conventions in the genre, including the use of tense music, red fonts, and dark lighting in openings. Though conventions like adult characters were followed, the storyline focuses on a high school student's psychological problems. Digital tools like IMovie, YouTube, PowerPoint and Blogger were used in the research, planning, editing and sharing of the film. Feedback enabled adjustments to further develop the creative work.
The document provides an evaluation of a student's music video project. It discusses the various stages of research, planning, production and evaluation. During the research stage, the student analyzed conventions of music videos in their chosen genre. In the planning stage, the student considered narrative, links between music and visuals, artist representation, and camera work. For production, the student utilized color schemes, settings, and editing to represent the narrative and emotions of the song. Upon evaluation, the student gathered audience feedback which they used to improve elements like cinematography and lip syncing. The student learned various media technologies to complete the different stages, including blogging, video editing software, and presentation tools.
The music video for "Down by the River" by Milky Chance features both performance and narrative elements. Throughout, the artists are seen singing in a forest while various painted and isolated scenes unfold. The forest setting reinforces themes of loneliness and isolation from the lyrics. Other locations like a pathway, abandoned railway, and campfire further illustrate these themes. The costumes of the artists and children are simple, and lighting remains overcast, conveying a somber tone that matches the lyrics. Props like a teddy bear, monkey, and bicycle enhance the visuals and childlike aspects of the video without significant symbolic meaning.
Evaluation Question 1b) How did you use, develop or challenge genre conventio...Isaac Winterburn
The document discusses genre conventions in indie folk music videos and how the student's music video for "Kings" by Samuel Ford did or did not follow these conventions. It provides examples of typical indie folk music video conventions like using natural settings as backdrops, incorporating themes of movement or travel, and only including a few characters to reinforce an intimate feel. The student explains how their video used these conventions through its locations, narrative of characters traveling, and only featuring two main characters. However, it also notes that some artists are challenging conventions by including performance elements and that the student could have strengthened the audience connection by having the character lip sync to the song.
Evaluation Question 1c) How did your print productions use, develop, or chall...Isaac Winterburn
This document summarizes how the author's print productions for an indie folk artist used and developed conventions of media language and genre. The author conducted thorough research on album design trends, identifying common color palettes, imagery themes, and design elements. Their digipak featured an interactive outer sleeve with windows showing the inner artwork. Photography of beaches and a sunset were used consistently across productions to symbolize the music's inspirational and emotive qualities. Care was taken to composition, alignment, and readability. While intending specific meanings, the author acknowledges audiences may interpret elements differently based on their own contexts.
This document summarizes how the media product uses and develops conventions of real music videos. It discusses using a conceptual title ("Mad World") and setting (a park) to create narrative ambiguity, as seen in other music videos. Costuming the performer in skinny jeans and a leather jacket references the rock genre. Stop motion animation and dream-like transitions fragment the narrative, inspired by Gotye's "Somebody That I Used To Know." Encoding meanings allows for different interpretations, while post-production manipulations like animation, coloring, and fonts aim to establish conventions of the alternative rock genre seen in videos like McFly's "Transylvania" and Lana Del Rey's "Born to Die" album.
The student group chose to create a music video for their advanced media studies portfolio. They used their own band and an original song. Their research showed that rock music videos typically have fast editing paced to the music, focus on performances, use casual clothing and equipment as props. Their video opened with an introduction and used various shots of the band's performance mixed with behind the scenes footage. They also created promotional materials including a Digipak and magazine ad following conventions of rock album design. Audience feedback was positive and found the video fit the genre and brief.
This document contains analyses of 9 shots from a music video summarizing how each shot demonstrates elements of music video production including: 1) linking lyrics and visuals, 2) representing the artist in a way appealing to record labels, 3) illustrating the indie folk music genre, 4) including intertextual references to other videos, 5) demonstrating camera techniques, 6) demonstrating lighting techniques, 7) demonstrating mise-en-scene elements, 8) demonstrating influence from other indie music videos, and 9) demonstrating influence from videos with similar romantic narratives.
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
- The video uses conventions found in rap music videos such as compositions with the artist in center frame, body language expressing confidence through hand gestures, and lyrics appearing as graffiti text.
- It connects lyrics visually by having people mimic the lyrics "One, Two, Three" and the artist wearing a shirt that says "Get Fresh".
- While incorporating typical elements like a range of locations, fast editing, and camera movement, the video challenges conventions by portraying a happy atmosphere in realistic settings rather than an exaggerated wealthy lifestyle.
This document summarizes the key ways in which the media product uses and develops conventions of real music videos and media products. It discusses conventions of music videos such as demonstrating genre characteristics and relationships between lyrics, music, and visuals. It then describes how the media product incorporates these conventions, such as through shots that reference other music videos and the use of close-ups, angles, and imagery that establish the indie/rock genre. Overall, the document conveys how the media product was influenced by real examples but adapted them in an original way.
The document discusses conventions in media products and how the student's project uses, develops, and challenges conventions of the indie alternative genre. It analyzes the conventions used in the student's music video, album artwork, and website. For the music video, conventions from other artists like setting, costumes, and facial expressions were developed. The album artwork and website similarly developed conventions from other indie bands while also challenging conventions through stylistic choices. Overall, the student aimed to represent the indie alternative genre and their band's image through strategic use of conventions.
The document discusses conventions in media products and how the student's project uses, develops, and challenges conventions of the indie alternative genre. It provides examples of how conventions were implemented in the student's music video, including using a dark underground set inspired by Imagine Dragons, incorporating instruments as props, and having models with dark makeup. It also discusses conventions used in the digital album packaging and website, such as listing song titles on the digipak and including a background video on the website homepage. Overall, the document aims to demonstrate how the student incorporated typical indie alternative conventions while also putting their own creative spin on some conventions.
The document discusses how the creator effectively combined the main music video product with ancillary texts (album digipak and magazine advert) to promote the fictional artist Darcy Jones. Specifically, it maintained Darcy's character traits of being strong and independent across all products by having her look directly at the camera. It also showed her softer side by having her look away, and portrayed happy memories in black and white. Unifying stylistic elements like a vintage effect and similar location in the video and photos helped combine the pieces into a cohesive promotion of Darcy Jones' image.
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
The document discusses how the media product uses and develops conventions of real media products. It summarizes how the music video represents the artist through live performance clips, links the visuals and music through meaningful scenes, uses typical busker settings and costumes to portray the musical genre. The digipak and magazine ad also aim to represent the artist and suggest the indie genre through the use of black and white images of the band, typical fonts and layouts, and written content like magazine reviews. Special effects like de-saturating the images create a cohesive black and white theme throughout the promotional package.
The document discusses how a music video, magazine advertisement, and album digipak for a band called The Great Escape uses conventions of real media products to represent the band and suggest their indie music genre. Specifically, it discusses using live performance footage and close-ups of band members to represent the artist in the music video. For the magazine ad and digipak, it discusses using black and white images of the band performing, their instruments, and indie-style clothing to represent the artist and suggest their musical genre. A running black and white theme throughout ties the media products together cohesively.
The document discusses conventions used in the media product's music video, digipak, and magazine advert.
For the music video, conventions of setting and close-ups from indie rock music videos are developed and used. The setting draws from common locations like stages and recording studios, and close-ups highlight instruments and establish mood.
Conventions of framing are used and developed for the digipak. Photos frame the band centered with the lead singer standing out, and the track list challenges a plain format.
Hierarchy conventions are followed in the magazine advert to draw attention. The band name is emphasized as the main selling point, similar to other artists' ads. Conventions across media are analyzed and applied intentionally
Combination Of Ancillary Task and Main Product HollyC17
The document discusses how a group created ancillary materials including a poster and music video to accompany an album. They aimed to show continuity between the pieces by using similar styles, backgrounds, and themes. Specifically, they used the same house background throughout. They believe their poster matches the music video by using a facial expression from the video. Their goal was to connect the ancillary materials to effectively support the music video and allow the story to flow across all pieces.
Combination of ancillary task and music videooHollyC17
1. The group believes their ancillary tasks of a poster and digipak go well with their music video by using consistent styles and backgrounds, notably a house, throughout the pieces.
2. They aimed to show continuity between the pieces by featuring the same costumes, settings, and facial expressions of the artist portraying mystery and secrecy.
3. Comparing the pieces, the group used similar shot types, themes of heartbreak, and representations of the artist to allow the narrative and storytelling to flow between the ancillary tasks and music video.
The document discusses the creation of a music video, digipak, and advert for a song and album. It describes how the creator used other bands as style models and ensured the projects fit the rock/metal genre. The music video tells the story of the song through lyrics and blurred realities. Its purpose is to promote the album. The digipak focuses more on the band and other songs, while the advert links the video and album and promotes an upcoming tour. Overall, the music video is deemed the strongest product as it conveys a message beyond simple promotion.
Combination of ancillary task and our music videoHollyC17
The document discusses how a group created ancillary materials including a poster, album cover, and music video that work together to tell a cohesive story. They aimed to use consistent styles, settings, and facial expressions across the materials to show continuity. Specifically, they featured a house background and the artist wearing a prom dress in both the music video and ancillary materials. While some images changed between pieces, the overall themes of relationships, secrets, and mystery were maintained to effectively tie the materials together.
The document provides an analysis of how the student's media product uses, develops, and challenges conventions of real music videos from the 1990s Britpop genre. Specifically:
- They challenged the "male gaze" convention by focusing the narrative on the female character rather than using her as a passive object.
- They included references and homages to videos by bands like Pulp and Oasis to ground their work in the genre.
- Locations, wardrobe, and other elements were chosen to match the aesthetics and themes of Britpop videos from the time period.
- The promotional poster and digipak packaging were designed to create synergy between the media texts and follow conventions of other albums from
The document summarizes how the media product challenges conventions of real music videos from the 1990s Britpop genre in several ways:
1) It focuses the narrative on the female character rather than using her as a passive object, challenging the "male gaze".
2) It subverts conventions by keeping footage of the band until the end rather than intercutting it with the narrative.
3) It uses locations that reflect the song's lyrics and Pulp's aesthetic rather than more historically accurate York locations.
4) It includes subtle references like short homages to shots from music videos of the era to ground it in the genre rather than trying to convince viewers it was made in the 1990s.
Question 1 - In what ways does your media product use, develop or challenge f...Jason Marshgreen
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Jon, James, and Ash evaluated their media project. Jon thought their final cut was good overall, though they had some problems with editing due to lost files and lack of time. James felt their eagerness to gain a good grade and use of extra time to re-shoot proved their success. Ash thought they managed their project and timeline well, though editing was delayed due to a computer error they were able to recover from. All agreed their technological and production skills improved.
This document discusses conventions used in media products and how the student's slide share and music video challenge or develop conventions of real media products in the indie alternative genre. It provides examples of symbolic conventions like setting, costumes, and facial expressions as well as technical conventions like editing, camerawork, and website design. The student aims to portray their band and genre accurately while also adding their own creative flair, such as using close-up shots and connecting different elements of their marketing campaign visually.
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THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
Music Video Evaluation
1. What ways does your media
product use, develop or challenge
forms and conventions of real
media products?
Harrison Twinn
2. Music Video Narrative/Band Performance
Throughout the music video, we presented
both a narrative and a band performance
with the use of cross-cutting and parallel
editing to achieve this. This is usually done
in alternative rock/ indie rock music
videos, and some of them related to those
genres might sometimes blend the
performance with the narrative – e.g. Foo
Fighters – My hero (though this is quite
unconventional).
The conventions we used contributed to
creating the upbeat atmosphere
throughout the duration of the video, such
as colourful settings and fast-paced
performances.
We also wanted to show our capabilities
with our instruments during the band
performance as well as making the lighting
lively as well as bright and colourful.
3. Split-screens
At certain points, we wanted to show the
two ‘sides’ of the main character doing
different things so that we could convey our
interpretation of going out and staying
indoors. To do this, we used split-screens to
show both of the main character’s sides
when parallel editing and cross-cutting
were getting repetitive.
The concept of split-screens are very
conventional in other music videos, mostly
related to the pop genre. But the concept
we used them for seemed to put a twist on
the conventions. Usually, the artist of the
pop genre would use split-screens for
reasons that contribute to their image. But
our music video uses split-screens to show
the two narratives of one person. In short,
we think that we used this technique to an
unconventional level.
4. Visuals
There were a few points in the song where we wanted to have
some visual effects that would make the video seem more dream-
like, especially when the song reaches its toned-down parts.
This technique is conventional for creating dreamy transitions in
other music videos. It could be used for many things, including
flashbacks, memories etc. We used this so that we could make the
‘going-out’ side of the main character feel as if he was in ecstasy –
the band performance also has this to flesh out the music video
more.
Some music videos would use this to cross-dissolve from one
sequence to the next. But we used this for single sequences as well
as others.
5. Slow-motion Transitions
This is usually conventional for many rock/alternative rock/indie rock music videos, and because our song was
related to those genres, we included this convention.
This is mostly used during the band performance, but it was used in other parts to, again, make the video more
dreamy. In the band performance however, it was used mainly to give a dynamic sense to the video.
This was an influential convention that we wanted to use, and we think we achieved it with great effect.
6. Locations
We wanted to use locations that expressed havoc and a chaotic sense. The image above shows the main
character spraying graffiti along an abandoned building. We used this location because, although graffiti
is usually associated with pop music videos and hip-hop videos, this shot of the graffiti , to us, has a more
distorted and striking imagery to it. And because the main character is acting like a hooligan, the sense of
creating havoc was built into our partial interpretation of going out.
7. For our magazine advert, we
wanted it to reflect not only
Magazine Advert Conventionally, the
album name would
give a theme or maybe
on our chosen song, but also
on the other songs we would take an aspect from
give to the album. the tracks which are
included in it. We did
We made the ‘One Night this here – we called
Only’ band name into a way our album ‘Lost
which we wanted to reflect Feeling’ because it had
on the ridicule in our video. a double entendre to
To do this we made the it; losing feeling of
words ‘One’ and ‘Only’ enjoyment as a
normal as they are, but teenager, and losing
made the word ‘Night’ touch of reality under a
inverted so that it would stimulus – e.g. alcohol.
reflect on this whilst still
being readable.
Other artists would have Many artists use their
this kind of style for their own image to promote
band/stage name. a product on a
magazine advert. We
We put a review on our have done this with
magazine advert which each of the band
is another promotional members in our music
method. video.
This is the label used by
A website for the band ‘Vertigo Records’ who take
is usually given for on other alternative/indie
people to go to for more rock bands like One Night
background information Only.
or for discography.
8. The picture of the icicles could be said
to be self-explanatory and
Digipak
metaphorical for our album – coldness
can mean numbness – losing feeling.
Some artists of other genres use this
idea of using imagery as metaphors
for their digipaks.
To reflect the
theme of the
digipak further, we
wanted to create a
‘cold’ feeling for
the front cover
whilst showing
expression in the
band members.
Again, like our magazine
advert, we used the image of
the band members to
promote the digipak. We The track-list we created includes We used the same fonts for
used more visuals with the song titles that reflect on the theme the band name and digipak
digipak though – expressing we were going for, which is quite a name that we used in our
the theme of the songs on common convention among other magazine advert –
the tracklist – loss of artists of the alternative/indie rock conventionally, fonts could be
enjoyment, insanity etc. genre. good to brand a band name.