The document discusses how a group created ancillary materials including a poster, album cover, and music video that work together to tell a cohesive story. They aimed to use consistent styles, settings, and facial expressions across the materials to show continuity. Specifically, they featured a house background and the artist wearing a prom dress in both the music video and ancillary materials. While some images changed between pieces, the overall themes of relationships, secrets, and mystery were maintained to effectively tie the materials together.