The document discusses various tools and platforms used for research in creating a music video. YouTube was used to research music video conventions and genres. Google was used to find existing materials like album artwork. Surveys on Survey Monkey and interviews provided qualitative user data on genre preferences. A blog on Blogger tracked the research, planning, and production process. A Canon 600D camera captured footage and photos for editing in Final Cut Pro on a MacBook Pro. Photoshop was used to design the album artwork and poster, such as removing backgrounds.