Visual planning
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The document discusses visual planning for a music video. It will use isolated and run-down locations to promote themes of loneliness. Costumes will be in dark colors and casual styles like backpacks and hoodies to fit themes of adventure and make the character more relatable. For casting, Jake Roberts was chosen over Charlie Bolding as he was deemed more conventional for the genre.
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Question 1 b&c
This document discusses how the author's music video and accompanying digipak used and challenged conventions of the indie rock genre.
The author followed some conventions such as including a narrative with characters, but challenged others such as not including any band performance. The digipak used minimalist artwork and simple colors as is common, but did not include photos which is a split convention. Symbolic rather than literal connections were made between the digipak and video to seem more modern. Feedback showed those familiar with the genre better understood the references connecting the two pieces. The digipak drew influence from other designs that discussed modern disconnect and resembled medicine packages.
Evaluation 1 planning
The document summarizes conventions used in a music video and accompanying digipak for an indie pop genre project. For the music video, conventions like narrative, setting, close-up shots, props, and lighting were used to tell a relatable story of a long-distance relationship. Performance elements and a black and white filter were not used to avoid being too complex or standing out from the footage. For the digipak, clear visual connections to the music video through props and aesthetics that fit the happy memory theme were prioritized over cartoony or band photos that did not link to the project. Maintaining the band's unique font logo was also important for identity.
Survey Analysis
The survey results showed that the target audience for the post-grunge band Flyleaf is young females. Most respondents wanted to see a music video with a clear storyline and performances by the band. The most popular locations suggested for filming were forests and graveyards, which fit with the chosen fairytale theme. Respondents also favored incorporating black and vintage clothing styles into the video, along with blues and greens as the main color scheme.
How effective is the combination of your main product and ancillary texts?
The document discusses how the main product (a song) and ancillary texts (a Digipak, poster, and music video) work together effectively through common themes, genre, and target audience. Specifically:
1) They use a dark theme throughout with contrasting light and dark colors and imagery to tell a narrative story.
2) The genre of alternative rock is shown through a darker music video and gritty Digipak design while still maintaining a realistic style.
3) The media targets teenagers by featuring young actors/characters and lyrics about problems they may face to create relatability and interest in the underground sound and urban lifestyle portrayed.
Question 2
Through using consistent fonts, colors, layouts, and imagery across its main product and ancillary texts, the band is able to create a recognizable uniform house style that helps establish its brand identity. Specifically, the band uses the same "Rage Italic" font for song/album titles and dark colors like black and white throughout to convey the dark, bleak atmosphere of the "Shadowplay" song and music video. Overlays are also used consistently as a motif to portray the torment of the main character. Settings and costumes are likewise kept consistent to maintain continuity across products.
Props list
The document lists and describes various props that were used in a music video to portray the artists and genre in a specific way. It includes props like a ukulele to represent the indie movement, a picnic blanket and bench to symbolize the artists' secret love for each other and lifestyle, a shell to set the beach scene, and sunglasses to characterize the female artist's style. The props were chosen to align with the themes, settings, and target audience of the independent music video.
Media evaluation q1
This document summarizes a group's media project analyzing how it uses, develops, or challenges conventions of real music videos and album packaging.
The group's music video conforms to conventions of their genre (indie folk) through its coastal setting, nature themes, and shot types. However, it also challenges conventions by having lyrics that don't directly correlate to the song.
For their album packaging, the group conforms to conventions like including the artist on the cover but challenges some conventions like not numbering songs or including a record label to portray the band as upcoming local talent. Font choices, photo styles, and design elements reinforce this theme while sometimes breaking norms of the genre.
Q1 media eval
The media product uses some unconventional forms that challenge conventions of typical rock music videos. Specifically, the animation style draws from Gotye and breaks up the live action, which is unusual for rock videos. The setting of a park and themes of childhood are also non-traditional for the moody rock genre. However, some elements like the costumes, dark color palette, and editing style are inspired by and follow conventions set by Nickelback videos to ensure the rock genre is still communicated. The animation, dreamlike dissolves, and narrative ambiguity create a conceptual style that explores both light-hearted and darker themes.
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Question 1 b&c
This document discusses how the author's music video and accompanying digipak used and challenged conventions of the indie rock genre.
The author followed some conventions such as including a narrative with characters, but challenged others such as not including any band performance. The digipak used minimalist artwork and simple colors as is common, but did not include photos which is a split convention. Symbolic rather than literal connections were made between the digipak and video to seem more modern. Feedback showed those familiar with the genre better understood the references connecting the two pieces. The digipak drew influence from other designs that discussed modern disconnect and resembled medicine packages.
Evaluation 1 planning
The document summarizes conventions used in a music video and accompanying digipak for an indie pop genre project. For the music video, conventions like narrative, setting, close-up shots, props, and lighting were used to tell a relatable story of a long-distance relationship. Performance elements and a black and white filter were not used to avoid being too complex or standing out from the footage. For the digipak, clear visual connections to the music video through props and aesthetics that fit the happy memory theme were prioritized over cartoony or band photos that did not link to the project. Maintaining the band's unique font logo was also important for identity.
Survey Analysis
The survey results showed that the target audience for the post-grunge band Flyleaf is young females. Most respondents wanted to see a music video with a clear storyline and performances by the band. The most popular locations suggested for filming were forests and graveyards, which fit with the chosen fairytale theme. Respondents also favored incorporating black and vintage clothing styles into the video, along with blues and greens as the main color scheme.
How effective is the combination of your main product and ancillary texts?
The document discusses how the main product (a song) and ancillary texts (a Digipak, poster, and music video) work together effectively through common themes, genre, and target audience. Specifically:
1) They use a dark theme throughout with contrasting light and dark colors and imagery to tell a narrative story.
2) The genre of alternative rock is shown through a darker music video and gritty Digipak design while still maintaining a realistic style.
3) The media targets teenagers by featuring young actors/characters and lyrics about problems they may face to create relatability and interest in the underground sound and urban lifestyle portrayed.
Question 2
Through using consistent fonts, colors, layouts, and imagery across its main product and ancillary texts, the band is able to create a recognizable uniform house style that helps establish its brand identity. Specifically, the band uses the same "Rage Italic" font for song/album titles and dark colors like black and white throughout to convey the dark, bleak atmosphere of the "Shadowplay" song and music video. Overlays are also used consistently as a motif to portray the torment of the main character. Settings and costumes are likewise kept consistent to maintain continuity across products.
Props list
The document lists and describes various props that were used in a music video to portray the artists and genre in a specific way. It includes props like a ukulele to represent the indie movement, a picnic blanket and bench to symbolize the artists' secret love for each other and lifestyle, a shell to set the beach scene, and sunglasses to characterize the female artist's style. The props were chosen to align with the themes, settings, and target audience of the independent music video.
Media evaluation q1
This document summarizes a group's media project analyzing how it uses, develops, or challenges conventions of real music videos and album packaging.
The group's music video conforms to conventions of their genre (indie folk) through its coastal setting, nature themes, and shot types. However, it also challenges conventions by having lyrics that don't directly correlate to the song.
For their album packaging, the group conforms to conventions like including the artist on the cover but challenges some conventions like not numbering songs or including a record label to portray the band as upcoming local talent. Font choices, photo styles, and design elements reinforce this theme while sometimes breaking norms of the genre.
Q1 media eval
The media product uses some unconventional forms that challenge conventions of typical rock music videos. Specifically, the animation style draws from Gotye and breaks up the live action, which is unusual for rock videos. The setting of a park and themes of childhood are also non-traditional for the moody rock genre. However, some elements like the costumes, dark color palette, and editing style are inspired by and follow conventions set by Nickelback videos to ensure the rock genre is still communicated. The animation, dreamlike dissolves, and narrative ambiguity create a conceptual style that explores both light-hearted and darker themes.
Conventions of indie pop
The document discusses conventions of the indie pop genre that the filmmakers plan to use in their music video. Some key conventions discussed include using low-budget settings like studios and parks, including live performance clips, telling a narrative through a sequence of images related to the song, keeping costumes, makeup and props simplistic and linked to the scene, and utilizing close-up shots of the artist to express their emotions. The filmmakers' music video will incorporate many of these elements to tell the story and emotions of the artist Savannah.
mise en scene
The document provides ideas for costumes, lighting, props, and other elements of mise-en-scène for a music video being produced by students. For the male band members' costumes, jeans are suggested instead of chinos since they don't have access to chinos. For the female in the narrative, lyrics imply a promiscuous character so a dress with a jacket is proposed. Dim lighting is discussed to imply a low budget, while colored lighting could provide an art deco feel but is unavailable. Natural lighting and a suitcase are among the prop ideas. Makeup and hairstyles of red lipstick and curly hair are planned to characterize the female, while scruffy hair is proposed for the males.
Combination of my products
Media Studies coursework
Evaluation Question 4- How effective is the combination of your main product and the ancillary texts?
Photo shoot day power point put onto wix
The document provides details for a photo shoot at Ferry Meadows in Peterborough for a music video, magazine poster, and digipak. The location was chosen for its scenic views of the lake, trees, and wildlife, and how it relates to the themes of love in the artist's song. Both the magazine and digipak will feature shots of the artist by the bridge holding the main prop of a red envelope. The shoot is planned for December 12-13, 2015 and will include various close-up, wide, and mid-shots to showcase the location and artist. Back-up models and equipment are planned for in case of issues. Weather could impact the shoot, but cold, dull conditions may still allow
Changes we made
The document discusses changes made to initial ideas for a music video. It was decided to use the basic storyline idea but expand it to include studio recording segments. The sepia effect idea was discarded in favor of editing brightness and contrast. External characters were deemed unnecessary. Standard camera shots and angles for the genre were incorporated along with some unconventional angles. Filming locations included Leeds to add variety.
Media Evaluation Q1
This document provides an analysis of a student's media project promoting the artist Jack Garratt.
The student created a magazine advert, digipak, and music video for the project. The analysis discusses how each component uses or challenges conventions of real media products.
The music video tells an emotional narrative story through flashbacks and uses of color and filters. The analysis examines the video through various theoretical frameworks and finds it challenges conventions by lacking narrative closure and representing sadness in an unconventional way.
Location of music video planning
The document discusses potential location ideas for filming a music video. It proposes using the school studio with backdrops and lights to film performance elements, as the simplicity would be effective. The tennis courts could also be used to get natural light giving it a gloomy or fresh look depending on the weather, fitting the song tempo. Behind-the-scenes shots of filming the artist in front of backdrops could incorporate lyrics about fame. Shots of nighttime traffic could link to lyrics about travelling while fitting the alternative genre aesthetically.
Part two
The document discusses the design process for various products - a CD cover, CD back, and poster - for a rock band called Flare. Through audience feedback, the designer learned that showing the band's identity on the cover and keeping the design consistent with rock music conventions was important. The CD cover was adjusted to use bold colors like yellow against dark backgrounds and not include the band's logo or images due to copyright issues. The CD back and poster were also altered based on feedback to focus more on the music and tour than the band's identity. The designer incorporated lessons around letting the music sell itself rather than relying on the band's faces.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music, minimal dialogue, and visual elements that represent the protagonist's interests and era. The document then discusses how the student aimed to apply these conventions, like iconography and music, in their own opening sequence for a coming of age film.
Ancillary Task
This document describes the design process for a band's music poster and digital packaging (digipak). For the poster, dull colors were chosen to portray a sinister mood. Simple designs with the band name and tour dates in the center were used. For the digipak, the designer initially tried recreating an artistic style seen in another artist's work but the results appeared unprofessional. They then layered band member photos in Photoshop with increased contrast and desaturated colors for a dark mood portraying the alternative genre. Conventions like band names, photos, and track listings were included across the designs following typical formats. Feedback was incorporated to improve the final products.
Initial ideas
The document provides initial ideas for creating a music video, including potential song choices, clothing options for the actor, color/filter techniques, and locations. It considers Ed Sheeran's "Small Bump", Sam Smith's "Latch", and James Bay's "Scars" as song options. Clothing options discussed include a suit, casual/smart attire, and casual clothes. Color techniques proposed are full color, black and white, and using filters. Locations mentioned are The Black Box, London at night, and London during the day. The document serves to outline early planning ideas before deciding on final choices for the music video.
Question 2
The document discusses the design elements used across the main and ancillary products for a music video project. It describes how the color scheme, costumes, lighting, and settings were used consistently in the music video, poster, and digipack to create a cohesive brand identity. While the ancillary products lacked the galaxy background envisioned for the music video, filters and silhouettes helped maintain the double mood concept and illusion of another world. Overall, the design elements like colors, images, and font unified the products and complimented the main music video.
Evaluation Question 1 - 8288
The media product is a music video that challenges several conventions of typical music videos. It uses a conceptual approach rather than a clear narrative, including odd and psychedelic images to blur the viewer's understanding. While most music videos feature the band's frontman and have a structured beginning-middle-end story, this video has no frontman and purposefully leaves the protagonist's story unresolved. It follows the conventions of only one shot showing the guitarist playing, to give the video a musical element amid the otherwise distorted narrative. The goal was to create something unconventional that stimulates the mind rather than clearly conveying a message.
Ancillary text research
The document discusses album covers and posters from the indie folk genre. It analyzes covers from Noah and the Whale, Edward Sharpe & The Magnetic Zeros, and Daughter. It notes that indie folk covers often feature outdoor natural settings and nature themes linked to folk music. The document also looks at posters from Noah and the Whale, Mumford & Sons, and Of Monsters and Men, finding they commonly use the album art and quotes to promote the music. It concludes by examining covers from other genres and how they differ visually from the more neutral indie folk style.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing the song and actor Harriet Laban. Multiple locations are selected for filming, including a woodland area, a room with a black backdrop, and a kitchen. A storyboard was created but the document suggests switching to a shot list for clearer planning. Camera techniques like Golden Hour will be used. The narrative will show the actor portraying different "identities" through stereotypical clothing to represent lyrics about changing flavors like chewing gum. Performance outfits will be modern pop style.
Conventions of a music video
The document outlines several key conventions of music videos, including narrative structure, performance focus, cameo appearances, and narrative/performance mixtures. It also discusses technical elements like camera angles, shots, movements, editing techniques, mise-en-scene components of lighting, props, costumes, and location. Sound is described as either diegetic (part of the scene) or non-diegetic (added later). Overall conventions can vary by music genre but generally involve visuals that enhance the song and relate to its lyrics, story, or meaning.
Evaluation presentation
The document discusses the evaluation of a media production project. It describes how new media technologies were used at different stages of the project. During filming, DSLR cameras and tripods were used to capture footage. Poor camera settings on one camera resulted in low quality shots, but these were incorporated into the final video as point-of-view shots. Photoshop was used to edit images and create artwork for promotional materials. Audience feedback on the video was generally positive and highlighted effective elements like the opening sequence, but also noted areas for improvement such as adding more narrative footage.
Question 1
The document discusses how a music video, digipak, and magazine advertisement utilize and develop conventions of their respective mediums to promote a band. The music video draws from conventions of music videos like relating visuals to lyrics and music, uses intertextual references, and adheres to conventions of tempo, shots, and genre. The digipak and magazine ad similarly reference scenes from the video while conforming to standard layouts, using images and text placement typical for their formats. Reoccurring motifs in the video and prints are also discussed.
Plans for image taking
My model will wear clothes representing the indie genre, such as denim and band t-shirts, to appeal to fans of indie music. I chose this actor because his personal style already includes these indie fashion elements. His haircut also resembles famous indie bands like Oasis. The costume aims to evoke musicians like Hozier through items such as a denim jacket, white t-shirt, and muddy boots to suggest a natural, down-to-earth sound. Props of a guitar and a polaroid photo aim to connect the artist further to original indie music styles and traditions.
Creating my advert
The document discusses selecting images for an advertisement and digipak that were similar to the album cover. While the cover image did not work well in portrait format on an A4 page, an alternative picture was chosen that still reflected the album. An interior digipak image of a map representing travel was also reused for the ad to maintain that theme.
Script
The document describes the script and audio for a music video. It includes descriptions of various shots including establishing shots of locations, close-ups of a character holding a photograph, and performance shots lip syncing the song. Shots convey a sense of loneliness, alienation, and purpose as the character travels to different areas depicted as run down or abandoned while holding onto the photograph. The video continues with a theme of long shots and close-ups across locations as the character seeks something or someone based on the photograph.
Music video pitch (2)
The document discusses pitching a narrative music video to Island Records. It summarizes that Island Records publishes a variety of alternative artists similar to the music in the video. It also notes that Island Records has been successful with alternative artists. The document proposes that Island Records would be a good choice to publish the video because they have a strong presence in the alternative rock genre and cater to the same audience. It then provides details on the proposed narrative of the music video and conventions that would need to be followed for the alternative genre. Finally, it analyzes survey results to identify the target audience as predominantly male ages 16-25.
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Conventions of indie pop
The document discusses conventions of the indie pop genre that the filmmakers plan to use in their music video. Some key conventions discussed include using low-budget settings like studios and parks, including live performance clips, telling a narrative through a sequence of images related to the song, keeping costumes, makeup and props simplistic and linked to the scene, and utilizing close-up shots of the artist to express their emotions. The filmmakers' music video will incorporate many of these elements to tell the story and emotions of the artist Savannah.
mise en scene
The document provides ideas for costumes, lighting, props, and other elements of mise-en-scène for a music video being produced by students. For the male band members' costumes, jeans are suggested instead of chinos since they don't have access to chinos. For the female in the narrative, lyrics imply a promiscuous character so a dress with a jacket is proposed. Dim lighting is discussed to imply a low budget, while colored lighting could provide an art deco feel but is unavailable. Natural lighting and a suitcase are among the prop ideas. Makeup and hairstyles of red lipstick and curly hair are planned to characterize the female, while scruffy hair is proposed for the males.
Combination of my products
Media Studies coursework
Evaluation Question 4- How effective is the combination of your main product and the ancillary texts?
Photo shoot day power point put onto wix
The document provides details for a photo shoot at Ferry Meadows in Peterborough for a music video, magazine poster, and digipak. The location was chosen for its scenic views of the lake, trees, and wildlife, and how it relates to the themes of love in the artist's song. Both the magazine and digipak will feature shots of the artist by the bridge holding the main prop of a red envelope. The shoot is planned for December 12-13, 2015 and will include various close-up, wide, and mid-shots to showcase the location and artist. Back-up models and equipment are planned for in case of issues. Weather could impact the shoot, but cold, dull conditions may still allow
Changes we made
The document discusses changes made to initial ideas for a music video. It was decided to use the basic storyline idea but expand it to include studio recording segments. The sepia effect idea was discarded in favor of editing brightness and contrast. External characters were deemed unnecessary. Standard camera shots and angles for the genre were incorporated along with some unconventional angles. Filming locations included Leeds to add variety.
Media Evaluation Q1
This document provides an analysis of a student's media project promoting the artist Jack Garratt.
The student created a magazine advert, digipak, and music video for the project. The analysis discusses how each component uses or challenges conventions of real media products.
The music video tells an emotional narrative story through flashbacks and uses of color and filters. The analysis examines the video through various theoretical frameworks and finds it challenges conventions by lacking narrative closure and representing sadness in an unconventional way.
Location of music video planning
The document discusses potential location ideas for filming a music video. It proposes using the school studio with backdrops and lights to film performance elements, as the simplicity would be effective. The tennis courts could also be used to get natural light giving it a gloomy or fresh look depending on the weather, fitting the song tempo. Behind-the-scenes shots of filming the artist in front of backdrops could incorporate lyrics about fame. Shots of nighttime traffic could link to lyrics about travelling while fitting the alternative genre aesthetically.
Part two
The document discusses the design process for various products - a CD cover, CD back, and poster - for a rock band called Flare. Through audience feedback, the designer learned that showing the band's identity on the cover and keeping the design consistent with rock music conventions was important. The CD cover was adjusted to use bold colors like yellow against dark backgrounds and not include the band's logo or images due to copyright issues. The CD back and poster were also altered based on feedback to focus more on the music and tour than the band's identity. The designer incorporated lessons around letting the music sell itself rather than relying on the band's faces.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music, minimal dialogue, and visual elements that represent the protagonist's interests and era. The document then discusses how the student aimed to apply these conventions, like iconography and music, in their own opening sequence for a coming of age film.
Ancillary Task
This document describes the design process for a band's music poster and digital packaging (digipak). For the poster, dull colors were chosen to portray a sinister mood. Simple designs with the band name and tour dates in the center were used. For the digipak, the designer initially tried recreating an artistic style seen in another artist's work but the results appeared unprofessional. They then layered band member photos in Photoshop with increased contrast and desaturated colors for a dark mood portraying the alternative genre. Conventions like band names, photos, and track listings were included across the designs following typical formats. Feedback was incorporated to improve the final products.
Initial ideas
The document provides initial ideas for creating a music video, including potential song choices, clothing options for the actor, color/filter techniques, and locations. It considers Ed Sheeran's "Small Bump", Sam Smith's "Latch", and James Bay's "Scars" as song options. Clothing options discussed include a suit, casual/smart attire, and casual clothes. Color techniques proposed are full color, black and white, and using filters. Locations mentioned are The Black Box, London at night, and London during the day. The document serves to outline early planning ideas before deciding on final choices for the music video.
Question 2
The document discusses the design elements used across the main and ancillary products for a music video project. It describes how the color scheme, costumes, lighting, and settings were used consistently in the music video, poster, and digipack to create a cohesive brand identity. While the ancillary products lacked the galaxy background envisioned for the music video, filters and silhouettes helped maintain the double mood concept and illusion of another world. Overall, the design elements like colors, images, and font unified the products and complimented the main music video.
Evaluation Question 1 - 8288
The media product is a music video that challenges several conventions of typical music videos. It uses a conceptual approach rather than a clear narrative, including odd and psychedelic images to blur the viewer's understanding. While most music videos feature the band's frontman and have a structured beginning-middle-end story, this video has no frontman and purposefully leaves the protagonist's story unresolved. It follows the conventions of only one shot showing the guitarist playing, to give the video a musical element amid the otherwise distorted narrative. The goal was to create something unconventional that stimulates the mind rather than clearly conveying a message.
Ancillary text research
The document discusses album covers and posters from the indie folk genre. It analyzes covers from Noah and the Whale, Edward Sharpe & The Magnetic Zeros, and Daughter. It notes that indie folk covers often feature outdoor natural settings and nature themes linked to folk music. The document also looks at posters from Noah and the Whale, Mumford & Sons, and Of Monsters and Men, finding they commonly use the album art and quotes to promote the music. It concludes by examining covers from other genres and how they differ visually from the more neutral indie folk style.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing the song and actor Harriet Laban. Multiple locations are selected for filming, including a woodland area, a room with a black backdrop, and a kitchen. A storyboard was created but the document suggests switching to a shot list for clearer planning. Camera techniques like Golden Hour will be used. The narrative will show the actor portraying different "identities" through stereotypical clothing to represent lyrics about changing flavors like chewing gum. Performance outfits will be modern pop style.
Conventions of a music video
The document outlines several key conventions of music videos, including narrative structure, performance focus, cameo appearances, and narrative/performance mixtures. It also discusses technical elements like camera angles, shots, movements, editing techniques, mise-en-scene components of lighting, props, costumes, and location. Sound is described as either diegetic (part of the scene) or non-diegetic (added later). Overall conventions can vary by music genre but generally involve visuals that enhance the song and relate to its lyrics, story, or meaning.
Evaluation presentation
The document discusses the evaluation of a media production project. It describes how new media technologies were used at different stages of the project. During filming, DSLR cameras and tripods were used to capture footage. Poor camera settings on one camera resulted in low quality shots, but these were incorporated into the final video as point-of-view shots. Photoshop was used to edit images and create artwork for promotional materials. Audience feedback on the video was generally positive and highlighted effective elements like the opening sequence, but also noted areas for improvement such as adding more narrative footage.
Question 1
The document discusses how a music video, digipak, and magazine advertisement utilize and develop conventions of their respective mediums to promote a band. The music video draws from conventions of music videos like relating visuals to lyrics and music, uses intertextual references, and adheres to conventions of tempo, shots, and genre. The digipak and magazine ad similarly reference scenes from the video while conforming to standard layouts, using images and text placement typical for their formats. Reoccurring motifs in the video and prints are also discussed.
Plans for image taking
My model will wear clothes representing the indie genre, such as denim and band t-shirts, to appeal to fans of indie music. I chose this actor because his personal style already includes these indie fashion elements. His haircut also resembles famous indie bands like Oasis. The costume aims to evoke musicians like Hozier through items such as a denim jacket, white t-shirt, and muddy boots to suggest a natural, down-to-earth sound. Props of a guitar and a polaroid photo aim to connect the artist further to original indie music styles and traditions.
Creating my advert
The document discusses selecting images for an advertisement and digipak that were similar to the album cover. While the cover image did not work well in portrait format on an A4 page, an alternative picture was chosen that still reflected the album. An interior digipak image of a map representing travel was also reused for the ad to maintain that theme.
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Script
The document describes the script and audio for a music video. It includes descriptions of various shots including establishing shots of locations, close-ups of a character holding a photograph, and performance shots lip syncing the song. Shots convey a sense of loneliness, alienation, and purpose as the character travels to different areas depicted as run down or abandoned while holding onto the photograph. The video continues with a theme of long shots and close-ups across locations as the character seeks something or someone based on the photograph.
Music video pitch (2)
The document discusses pitching a narrative music video to Island Records. It summarizes that Island Records publishes a variety of alternative artists similar to the music in the video. It also notes that Island Records has been successful with alternative artists. The document proposes that Island Records would be a good choice to publish the video because they have a strong presence in the alternative rock genre and cater to the same audience. It then provides details on the proposed narrative of the music video and conventions that would need to be followed for the alternative genre. Finally, it analyzes survey results to identify the target audience as predominantly male ages 16-25.
Risk Assesment
This risk assessment document summarizes hazards and control measures for an upcoming film shoot. Matthew Thorogood assessed risks associated with filming at several outdoor locations, including a café by a main road with no pathway, a disused trainline, an under bridge by a canal, and disused buildings. Potential hazards included traffic, trips and falls, open water, and unsafe structures. Control measures to minimize risks included using high-visibility vests near roads, taking care on uneven terrain, having a life ring by water, and avoiding unsafe areas. Additional risks addressed were fatigue from long hours, potential solo work, and night filming, with controls such as proper food/rest, avoiding working alone or at night when possible.
Detailed Outline
The music video will start with shots introducing the main character's loneliness by showing ruined areas and the character alone in the distance. It will then show the character holding a photograph of an important building and starting a journey to find it. Throughout his journey along fields, buildings, and transportation routes, there will be artistic shots of the lone character walking and occasionally singing. When he reaches the location, a close-up will show the building in the photograph is also in ruins, conveying the character's continued loneliness.
Shot list
This shot list contains 39 shots for a film documenting a character wandering alone through empty and derelict locations. The shots include various angles and movements to depict the character holding and looking at a photograph, walking through deserted areas, and performing songs. The shots gradually move from wider angles to closer views of the character and photograph to convey a sense of isolation and focus on small details.
Lrics analysis
The artist calls for a love crusade and revolution against the current system where money enslaves normal people and corporations and the wealthy 1% control resources. While from a distance everyone looks the same, up close the artist can see through people's eyes and pain, and that society forces people into feeling out of place. The artist believes no children should starve and die for the system, and invites others who want change to join in revolution.
Adverts
The document discusses conventions for magazine advertisements promoting music albums. It notes that the band name is prominently displayed and is larger than the album name. Information like the release date and promotional offers are included to generate hype. Platforms for purchasing the album are listed. Sans serif fonts are used for information while more conventional fonts display the band and album names. Websites for the artist and others involved are listed at the bottom. Overall, it outlines conventions for magazine ads, including making the band name the most prominent element and including the album name, release date, promotional offers, and websites.
Music video analysis
The document provides an analysis of shots in an alternative/indie music video. It notes that the establishing shot shows a barren, isolated landscape consistent with the genre. The lead singer is revealed walking out from a rock in a mid-shot displaying his masculine costume which promotes ideas of power and links to the 1980s style of the band's music. Composition and focus are used throughout to keep the focus on the lead performer over other band members. Animal imagery in the video links to the song lyrics, creating band identity. A wide shot shows the whole band in the desert setting conventionally and a graphic match at the end fades to the album cover, further cementing the band's identity and potentially boosting album sales.
A2 media studies summer 2015
This document outlines the assignments for an A2 Media Studies advanced portfolio course over the summer. It includes completing initial genre research, detailed analyses of film trailers and music videos focusing on technical elements, analyzing still images and annotated videos, examining promotional materials, and conducting audience research. It also provides guidance on developing concepts for a film trailer or music video as summer homework, including potential storylines, characters, and evaluations of conventionality and potential success. Additional resources and support contacts are listed.
A2 media summer 2015 booklet revised
This document outlines a course of study for advanced portfolio development in media production. Over four weeks, students will conduct research and planning for promotional materials for a music or film project. They will analyze similar existing products, research target audiences, and develop planning documents for their own promotional package and ancillary products. The document provides assessment criteria for evaluating students' research and planning work, as well as their technical skills in video production. It details weekly homework and tasks focused on genre research, audience analysis, concept development, and pre-production planning.
Script and storyboard
This document provides guidance on scripting and storyboarding for a student video production project. It emphasizes that a script includes all action, not just dialogue. Students are reminded that their homework is to take test shots by February 10th and that their blogs will be assessed that week. Guidelines are given for writing scripts in proper format with scene headings and character descriptions. Creating a shotlist from the script is also covered, with details of what a shotlist should include. Finally, storyboarding is discussed, stressing the importance of visual planning and composition.
A2 Revision Section A
- The document provides guidance for answering two questions in Section A of the exam.
- Question 1(a) asks students to discuss the progression of their skills in areas like research, technology, and creativity using examples from their AS and A2 coursework.
- Question 1(b) requires students to apply a theoretical concept like representation or audience to one of their coursework productions.
- The document offers advice on structuring answers, using specific examples, evaluating work, and spending equal time on each question.
Media language task
This document appears to be a quiz about various theorists related to narrative, audience, genre, and representation theories. It lists multiple choice questions asking about theorists such as Todorov, Levi-Strauss, David Morley, John Cawelti, and Mulvey. It also defines some technical film terms and asks students to analyze representations in a video clip using media language and technical areas. Finally, it instructs students to create a PowerPoint discussing representations in their own coursework and referring to relevant theorists.
A2 section a exam tips
The document provides tips and guidance for students taking an A2 examination. It outlines the potential areas that may be covered in Question 1A, including research and planning, digital technology use, post-production, use of real media conventions, and creativity. Students should be prepared to discuss their development and skills across any of these areas by drawing from their project work and evaluations. Question 1B involves analyzing one of the student's own media productions from the perspective of someone who did not create it, using relevant media theories. The document provides suggestions for essay structure and content for answering both questions.
1a research and planning question
The document provides guidance for answering an exam question about how a student's research and planning skills developed over time and contributed to their media production work. It instructs the student to introduce the projects they produced in AS and A2 levels, then discuss specific examples of how their research and planning skills at each level helped improve their work and what they are now able to do, such as conducting audience research or developing scripts. The student is also prompted to evaluate their overall progress in research and planning skills between AS and A2 and how these skills help them create successful media productions.
1a conventions
This document provides guidance for a lesson that asks students to identify examples of conventions used in their coursework, evaluate one example from AS and one from A2, and discuss how their use of conventions has progressed. Students are instructed to identify at least 3 conventions used at AS and 5 at A2. For evaluation, they must identify an example, explain it, evaluate its effectiveness, and discuss how it demonstrates skills development and progression.
1(a) research and planning essay planning
This lesson focuses on developing research and planning skills to answer an exam question. Students are instructed to identify two specific examples of research and planning from AS level and three from A2 level. The examples need to show progress, how the skills helped with production work, and be sufficiently detailed. An exemplar student response is peer assessed, with examiner comments noting a good structure but suggesting more concrete examples, especially for A2 level skills and planning. Finally, students complete an essay plan to explain how their research and planning skills developed and contributed to outcomes, with specific examples.
1(a) Research and Planning Essay Plan Grid
The document provides guidance on answering an exam question about how a student's research and planning skills developed over time and contributed to their media production outcomes. It suggests referring to examples from AS and A2 coursework, such as analyzing music magazines to identify conventions, completing audience research and draft layouts, and using technologies like iMovie in additional research at A2 involving scripting and storyboarding.
A2 media exam revision
This document provides revision materials for the A2 Media exam. It outlines the format and requirements of the exam, including:
- Spending 30 minutes each on questions 1(a) and 1(b) in Section A, which address skills progression and applying media theory.
- Spending 1 hour on the essay question in Section B on the topic of Media and Collective Identity, discussing historical, contemporary and future representations across different media forms.
- The need to apply relevant media theories and use specific examples from media texts in the answers.
Flowcharts, blank templates and example responses are provided to help structure answers and practice applying theories to examples. Key theorists and media texts relevant to the topic are also identified.
Lyric analysis
The songwriter discusses various social issues, including how money enslaves most people and how the wealthy seek to control the population. They argue that the public only cares about truth if it is entertaining and that corporations prevent fair wealth distribution so children don't have to starve. The songwriter calls for a revolution against this inequality and invites others who want change to join the movement for love and justice.
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Evaluation question 1
The document provides details about the various elements used in a music video for an indie folk song. It discusses the influences from other music videos, the costume and lack of props, use of natural lighting and weather, camera techniques including various shots, editing techniques using fades, the simple narrative storyline, lip syncing performance, representation of typical indie folk genre traits, and minimal direct links between visuals and lyrics. It also outlines the design of a digipak and website for the album, including cover artwork, song listings, photos, blog layout, and merchandise/contact pages that align with research of other artists' designs.
Music video project evaluation
The document discusses the planning, filming, and production of the music video shot in Camden Town, London to match the song's theme. It also covers the creation of promotional materials like a digipak and print ads, which were designed to represent the artist's style and brand consistently across formats. Feedback from surveys and online views was positive, showing that the video entertained audiences and encouraged further exploration of the artist's work.
Treatment sheet
The document outlines a treatment sheet for a music video for the song "Boulevard of Broken Dreams" by Green Day. The concept is to tell a narrative story that relates to the song's lyrics about being alone in the world, though with a twist of the protagonist's loneliness being solved. Various everyday locations like roads, parks, and beaches will be used for filming. The lighting will be dark and gloomy to reflect the atmosphere, and shots will include close-ups, mediums, and longs to show facial expressions and body language of the protagonist. Mise-en-scene elements like clothing will also help create a dark tone.
Treatment Sheet - Style and Costume
The document provides details on the costume, influences, and locations for a music video. The main character will wear a green parka, blue jeans, and Adidas shoes, inspired by Liam Gallagher. The band's costumes will represent The Stone Roses. Key influences are the music videos for "I Wanna Be Adored" by The Stone Roses and "The Scientist" by Coldplay. Rural and derelict locations like fields and forests will represent the main character wandering alone after being shut out, while the band will perform inside a rehearsal studio.
Presentation1q1
The styling in the group's music video challenged Mulvey's theory of dressing female figures according to the male gaze. They chose casual outfits like jeans and jumpers that were influenced by Katy B's videos and felt more appropriate for their target audience. Their editing followed conventions discussed by Vernallis, using edits in time with the fast beat and base tracks to help the video flow. While their video incorporated elements of the dubstep genre like urban locations and young styling, it diverged from conventions by not filming a live performance in a club. Their album design was influenced by Katy B's simpler style but featured close-up shots to promote the artist.
Costume & props
The document discusses costume and prop choices for characters in a music video. For the 10-year-old girl, girly outfits appropriate for the autumn season were selected. For the man, dark, dull colored outdoor clothes were chosen to convey themes of loss, isolation, and death. A watch was selected as a prop to symbolize time and flashbacks. For the performance section, the man's outfit of jeans, checkered shirt, hat, and watch will create contrast through brighter colors. Props like a guitar, stool, polaroids, tea lights, and camera will be incorporated into different sections of the video.
Q1
The document discusses how the media product uses, develops and challenges conventions of real music videos and albums. It summarizes that the music video takes a performance and concept based approach, drawing from common music video theories. It challenges some conventions like motifs and voyeurism. The magazine advert, CD cover and packaging also draw from real examples but develop them, like including reviews on the advert. Overall the goal was to create a product in Jason Mraz's style while challenging a few conventions.
Presentation1q1
The styling in the music video challenged Mulvey's theory of dressing females according to the male gaze by choosing more casual outfits instead of revealing costumes. The outfits were influenced by Katy B's videos and related better to the target young adult audience.
The video followed Goodwin's concepts of illustration by showing the storyline of the lyrics and amplification by adding extra meaning. Editing techniques like cuts on the beat and base tracks helped the video flow to the music.
Influences included framing shots like in Neyo's "So Sick" video and the young stylings of Little Mix's "Wings". While going against conventions of dubstep videos by choosing outdoor locations instead of live performance settings
G324 evaluation tasks 1
My media product uses several conventions of the indie folk music genre, including linking lyrics to corresponding visuals in the music video, using a variety of camera shots and angles to keep viewers engaged, and having a minimalistic mise-en-scene that focuses on the artist. However, it also challenges some conventions by focusing the narrative on the artist's internal turmoil rather than an external relationship, and using brighter colors than typical for the album packaging. Continuity of theme, outfits, and location are also used across the music video and ancillary products to reinforce the artist's brand identity.
A2 media evaluation question 1
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. Research was conducted into existing music videos to understand typical codes and conventions. Shots from the produced video are shown alongside example videos to demonstrate how conventions like shot types, color grading, and conceptual videos without the artist appearing were followed. While many conventions were adhered to, the representation of the protagonist was developed in an unconventional way through inconsistent shots that create different narrative codes. The album packaging and poster were also designed to conform to industry standards but continue the visual theme and imagery from the music video.
Q1
This document discusses how the media product uses and challenges conventions of real music videos. It summarizes that the media product is a music video for Jason Mraz's song "Coyotes" that uses a performance and concept-based style like some of Mraz's other videos. It challenges some conventions like keeping the artist well-lit instead of in shadows and having female dancers fully covered. The document also discusses how the magazine advert and album packaging were influenced by real examples but tailored to Mraz's style of simple designs. Overall, the goal was to create a product that would seem like one Mraz might produce while also challenging some conventions.
A2 media codes and conventions Evaluation
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. It provides examples of shots from the video that follow conventions for shot types, coloring, and tone. While the artists do not appear in the video, like one of the research videos, the approach is not entirely unconventional. The video challenges conventions somewhat through the inconsistent representation of the protagonist across different shot types. The ancillary tasks of the CD cover and poster also conform to conventions for layout, inclusion of information, and continuity with the music video but break some conventions through the landscape orientation of the poster and exclusion of the band on the cover.
Evauation
This document provides commentary on a music video titled "Blue Skies & Broken Dreams" directed by Gemma Whitehead. It discusses how the video uses and develops conventions of real music videos through elements like cuts that match the beat, a narrative performance, imagery relating to the song, and technical editing effects. It also describes drawing inspiration from other music videos and maintaining a consistent brand identity. The narrative focuses on a girl whose dreams are shattered by a broken heart. Scenes alternate between a narrative of her loss and the band performing in a studio. Effects like slow motion and blurred focus aim to convey distorted memories and emotions.
Question 1
The document discusses conventions used in a student music video project based on Andrew Goodwin's seven conventions for music videos. It describes how the video incorporated conventions of genre, star identification, voyeurism, lyrics and visuals, and locations to tell the story of two lovers. It also discusses challenges to conventions like not including inter-textual references or following all conventions. Inspiration was drawn from music videos by Lana Del Rey, Florence and the Machine, and Ed Sheeran that also challenged conventions.
Question 1
The document discusses how the media product follows, develops, and challenges conventions of real music videos in the indie rock genre. It follows conventions through the actor's costumes, uses of shots showing performance, and sticking to typical cinematography. It develops conventions from Jason Mraz's music video by changing the type of performance from guitar playing to dancing. It challenges conventions by using color instead of black and white, avoiding special effects, and not including party scenes to match the lonely theme of the song.
Sean Lusted Evaluation Question 1
This document analyzes how the media product, a music video, challenges, uses, or develops conventions of real music videos. It provides examples of several shots from the video and evaluates them as either conventional or unconventional. Conventional shots that are commonly seen in real indie or rock music videos include shots of the whole band performing, POV shots, filler shots between lyrics, close-ups of the artist's emotions, and low angle shots showing sadness. Unconventional shots included one resembling a film poster and one showing contemplation with light and shadow. The document demonstrates how the video borrows from conventions but also uses some unique shots.
Evaluation: Conventions
The document summarizes the conventions used in a rock/post-hardcore music video. It discusses how the video focuses on the band's performance to make them the central focus, as is typical of the genre. It also includes a narrative element to portray the singer telling a story to the viewer. Character costumes are used deliberately, with the main character dressed similarly to the singer to represent him as a "puppet". Symbolism through clothing is also employed, such as the use of hats to represent humanity or transformation into something inhuman. Ambiguity is maintained about the specific supernatural identity of one character, following the conventions of the song itself.
Question 1
The document discusses how a media product used, developed, and challenged conventions of the drum and bass music genre. It summarizes expected conventions like dancing scenes, DJing scenes, narratives, pulsing music, and location montages. It then provides three examples of how the media product used conventions by including club scenes and location/emotional shots. It developed conventions by making shots from a character's point of view and adding color adjustments. Finally, it challenged conventions with a unique spinning camera shot, short repetitive shots, and an extremely emotional mourning scene not typically seen in the upbeat genre.
Question 1
The document discusses how a music video project used and developed several conventions of real music videos. It analyzes the use of conventions like genre, star identification, voyeurism, lyrics and visuals, and location. It provides examples of how the project incorporated these conventions and drew inspiration from other music videos. However, it did not include the conventions of inter-textual references and star iconography, challenging those conventions.
Untitleddocument (5)
Holly Taylor analyzed existing music videos to understand their conventions before creating her own. Her music video conforms to some conventions like including an intro title and using typical character archetypes. However, it also challenges conventions through its editing techniques, like making the title dissolve to reflect the theme of a dissolving relationship. The narrative is also unconventional, taking inspiration from Fight Club by rewinding to reveal the events were imagined. The video uses two settings instead of many, limiting locations but still maintaining engagement. Color effects are used conventionally and unconventionally to further the narrative. Overall, the music video both develops on existing conventions but also challenges them through its narrative approach and editing choices.
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