The document discusses how the author created an artist brand identity for their music inspired by Beyoncé. They incorporated similar stylistic elements across a music video, digital album cover, and website to connect the pieces, including themes of time, similar color schemes, locations, costumes, makeup and hair styles, and consistent fonts. The author analyzes how Beyoncé uses these cohesive elements to build her own strong brand identity and the author aimed to do the same across their three pieces to clearly represent the artist.

1. How effective is the combination
of your main products and
ancillary texts?

2. Here are some images of my inspiration of my music video;
Beyoncé’s ‘4’ album, a picture from her video ‘Run the World (girls)’,
one of her single covers ‘best thing i never had’ and an image of what
her actual website looks to date. Straight away o see the connection
through all 4 of these texts. Her hair is down most of the time and
looking quite striking as is her make-up which is heavy eye make up
so her eyes really stand out and the fact she always has a slight bit of
jewellery or bling on to catch your eye, such as the bracelet,
headpiece and the post-modern shoes all creates an image of her and
having all the colour scheme is all fit tightly together; instantly this
creates a brand of the Artist. On the strong low-angle mid shot of her
on the main album cover everything she is wear and the pose she is
doing fits in to all the other shots of my examples and in all of her
videos. All the font used is the same font ‘Georgia’ as you can see this
is used as all her titles and subtitles(webpage) which also adds to her
brand identity. Each of her texts have the same style and
characteristics running throughout each and all of this bonds
together to create Beyoncé her brand identity, which is something i
took note of and what i have tried to create in my texts.

3. I have tried to take the inspiration of how Beyoncé did it and made my own Artists
Brand Identity. I did this by creating a connection between each of my 3 texts by
using simular characteristics to do so. Such as the theme of time by using timeless
places and different shots to look in different periods of time and using the clock on
the digipack and using a countdown tool on my website to all fit the housestyle and
overall theme together and another example is the colour theme throughout all of
the texts black, pink and along with other neutral colours this is for the mise-
en-sene (costumes, hair, make-up) along with the font which i have al used the sae
throughout ‘Georgia’ excluding the B on the digipack as this is her ‘actual’ signature
B (part of the digipack package).
Just like Beyoncé i have tried to keep the motif of the jewellery keeping the glam
throughout such as her necklace and earring and a glamorous dress to keep up that
classy image and identity. It helps as it creates this image of it being a recurring
motif throughout the artists work.
As you can see my artist does change clothes,
hair and make-up throughout my video to fit
with how the pase and lyrics of the song
changes altogether creates a bond and
connection between the 3 as we see elements of
the video in the digipack and website is
promoting and what album this song is from
creating a strong connection between the texts.

4. I have kept the same location in my video as shots as i have done as my
front cover of my digipack which was a church/woodland area to fit in with
the theme of time using what looks like a timeless old place fitted in with
the modernised versions of her costume etc. Which is a connection
between the texts as it has simular images that link together all 3 with the
front cover being on the website. The fact i use black and white and then
colour (which is quite dark) helps the reasons above too, as they create the
sense of then and now with a contemporary feel in the genre of the song as
i use the colour when it is the strong beats and black and white when it is
the more calmer, loving part of the song as i believe that it what those
colours/effects co-note.
The song names on the digipack fit in with the contemporary and
strong feelings from the texts as some songs sound happy and jolly
and strong whereas others sounds more loving and heartfelt,
therefore keeping a neutral face pose on the front cover allows all of
those different moods and it fits in to the ‘pop’ context of the Artist.
website
Music Video DigiPack Cover

5. I believe i have created a strong and clear brand identity
throughout the 3 of my texts, the video, digipack and website.
I have tried to have a constant flow of the theme, style, genre,
motifs and an overall image throughout by taking an element out
of the video and putting it in my digipack and website creating an
Artists brand identity with all the examples i’ve stated on the
previous slides.
If i had the chance to do this task again the only thing i would do to
make the brand more noticeable would be on the website by using
the outdoor location as the background. However, i think i have
tried to link each one in one way or another. Even just using the
simplest of links like the fact that my website contains an image of
the front cover of the digipack or the fact i have used the same
colour scheme, style, atmosphere, mise en scene and attitude
throughout really comes across strongly.