Both music videos fit the title of the songs appropriately
    such as in Beyoncé's ‘Run the world’ she shows the
    females in a dominant positioning in a derelict area
  showing the women are fighting for power throughout
the full video in contrast to Tulisa’s as it shows her and her
  friends driving around in the sun enjoying themselves.
 Both of the videos are presented like a film as they have
    establishing shots of the area they are in and of the
  artist, also the initial first shot is an introduction of the
                               artist.
Both music videos have a
scene for the artist to sing
the song and also have a
storyline which it cuts
between.




                               The settings of all the scenes in the video
                               are interlinked, such as Beyoncé in a
                               deserted area in both when she is singing
                               and her solo clips and also with
                               Tulisa, she’s in a spray-painted area to fit
                               the song and is in a quite run down area
                               with her friends.
Tulisa’s outfit matches the song ‘Young’ as she is in pink
                                      shorts, a tied shirt and a denim waistcoat which shows a
                                 younger side to Tulisa rather than being in a dress or different
                                    wardrobe and also her close up she has very light make-up
                                    showing a fresh faced girl showing her purity and trying to
                                                                        show she is still young.

                                                                 Wardrobe and make-up are used
                                                                     the same in both to fit the
                                                                 artists into the song but without
                                                                    taking away femininity and
                                                                      allowing the artist to be
                                                                  connected directly to the song.


Beyoncé's outfit is more fit for a
ruler with all the gold headwear
she has on throughout the shot and
has a gold crown on showing her
superiority through just seeing her in
this one shot, the second shot of her
outfit is gold and red and red represents anger and fear or
even blood which is a dominant colour along with gold
which is very bold but still has a dress on so her femininity
isn’t taken away from her.

Media conventions

  • 2.
    Both music videosfit the title of the songs appropriately such as in Beyoncé's ‘Run the world’ she shows the females in a dominant positioning in a derelict area showing the women are fighting for power throughout the full video in contrast to Tulisa’s as it shows her and her friends driving around in the sun enjoying themselves. Both of the videos are presented like a film as they have establishing shots of the area they are in and of the artist, also the initial first shot is an introduction of the artist.
  • 3.
    Both music videoshave a scene for the artist to sing the song and also have a storyline which it cuts between. The settings of all the scenes in the video are interlinked, such as Beyoncé in a deserted area in both when she is singing and her solo clips and also with Tulisa, she’s in a spray-painted area to fit the song and is in a quite run down area with her friends.
  • 4.
    Tulisa’s outfit matchesthe song ‘Young’ as she is in pink shorts, a tied shirt and a denim waistcoat which shows a younger side to Tulisa rather than being in a dress or different wardrobe and also her close up she has very light make-up showing a fresh faced girl showing her purity and trying to show she is still young. Wardrobe and make-up are used the same in both to fit the artists into the song but without taking away femininity and allowing the artist to be connected directly to the song. Beyoncé's outfit is more fit for a ruler with all the gold headwear she has on throughout the shot and has a gold crown on showing her superiority through just seeing her in this one shot, the second shot of her outfit is gold and red and red represents anger and fear or even blood which is a dominant colour along with gold which is very bold but still has a dress on so her femininity isn’t taken away from her.