4. Video’s that inspired us
Jessie J for her use of
emotions and hand
gestures while giving a
convincing performance
http://www.youtube.com/watch?v=j2WWrupMBAE&ob=av2e
Beyonce for her
mise en scene –
her costumes
especially as they
worked really well
in the video
http://www.youtube.com/watch?v=Ob7vObnFUJc
5. Conventions Followed
Camera We do this
in order to
engage the
audience
It has base tracks
with me looking
directly at the
Our Video Jessie J’s video (who are you)
camera
6. Edits This links to Carol
Vernallis’s idea about
edits being used to
draw attention and that
jump cuts are often
used
In our video we used the edit
jump cut, we cut it on the beat so
it was in time and also looked
more professional.
Beyonce - Countdown
An example of jump cuts in a music
video but an artist that inspired us
is Beyonce’s song Countdown
Our Video
7. Mise - en - Scene
Costume
In a music video mise on scene is very important, it gives a sense of surrounding
and when it changes it lets the auidence know it’s a different base track/ different
setting.
I’m focusing on costume as our video had a couple of different costume changes
for each base track. The costumes we chose varied, for example we looks the ‘goth’
look to the casual ‘with friends’ look.
9. Performance
Out of Andrew Goodwin’s theories we ruled
out DISJUNCTURE as we wanted the meaning
of the lyrics to be heard and felt. I think we
used ILLUSTRATION as we wanted to illustrate
the lyrics and we used AMPLIFICATION as we
For us performance was really important manipulated the lyrics of the song.
as we wanted to convey what our singer
was feeling. One way of showing this was
by using hands movements. We got the
idea from Jessie J’s video in which she too
also uses hand movements. Using this
along with the fact that she was looking
at the audience showed that not only was
she engaging the audience she was also
giving emotion through her eyes, taking
them on her journey.
10. Laura Mulvey – ‘In a world
ordered by sexual imbalance, pleasure in
looking has been split between
active/male and passive/female. The
determining male gaze projects its fantasy
onto the female figure which is styled
accordingly.’
We didn’t want our video to
follow the typical
‘sexualized’ video that most
artist especially females one
such as Rihanna as seen in Lily Allen is an
the pictures do. example of an artist
who doesn’t use
We didn’t want our artist to ‘sex’ in her music
be seen in that type of light, videos
as we felt it not only didn’t
fit our type of song but it
also wasn’t the route we
wanted to go down.
11. 1) My digipack followed the
convention of having all the
3 4 details on the bottom left hand
side of the album. Here info such
1 as record label can be found.
2) The name and album
name clearly written for
consumer to recognise
easily who’s album it is.
2
3) Track list with numbers so they can 3
easily skip to their favourite song
4
4) The album spine featuring album name,
artist and a unique number.
1
2
The albums colour and font is consistent throughout.
Clear picture of the artist.
12. The Poster
The convention I
followed was
having the NAME
of the artist larger
than the album
name.
The record
label logo.
I have included the
website and the QR The star rating shows
Unlike this one and most adverts
code which would that the album has
I didn’t have the same image as
take the smart the one on the album cover.
phone user to the
website.
13. Overall I think our music video and my
digipack followed most of the conventions
which are usaully seen in a music video and
digipack.
