The media product uses several conventions of real music videos and albums. It includes a narrative and band performance shown through cross-cutting and parallel editing, as seen in indie rock videos. Location shots include graffiti, a house, park and streets to further the narrative. Visual effects like ghosting are used to add dream-like qualities and sync with the music. A split screen shows two perspectives of the main character. Shot types include close-ups and long shots of the band. The digipak and magazine advert feature band photos and information consistently to promote the single and album.

1. In what ways does your media
product use, develop or
challenge forms and conventions
of real media products?
Emma Brand.

2. Band Shot/ Narrative.
Through the video there is a
narrative and a band performance.
We show both using cross cutting
and parallel editing. This is usually
done in indie rock/ alternative rock
videos but we thought it went well
with our video.
These conventions such as the
colourful surroundings helped us
build up an upbeat atmosphere
within the video. The performance
is also fast paced so that it works
well with the track.
The band performance showed the
ability to play instruments and also
had bright lively lights to help build
up the upbeat atmosphere.

3. Location.
We wanted to use locations that
showed a chaotic scene. These
pictures are showing the character
in the music video spraying graffiti
which could be seen as causing
chaos which is the theme of the
video. Graffiti is usually associated
with rap videos but we chose to use
it as a location because it fits with
the theme of the music video.
The character also gets chased after
spraying the graffiti which could be
seen as giving out a good message
that graffiti is bad. It could be seen
as stereotypical for a teenager to be
causing havoc by graffiti.
We also used a house, park and
streets to film the other parts of the
narrative and a garden to film the
band performance.

4. Visual Effects.
We edited the footage to get the
ghosting effect so that it was in time
with the music.
When the song reaches the more
down tone parts we use visual
effects such as ghosting to give it a
more dream like effect.
This effect is also used in other
music videos to show flashbacks or
dreams, but it is conventional in our
music video . We used it to help add
effect to the character when he had
gone out. It was also used in the
band performance to give it a more
visual effect. Some people may
seen this as the character being on
drugs.

5. Split Screen
At times in the video we wanted to
show what both sides of the main
character were doing, the one going out
and the one staying at home. To do this
we used a split screen effect so parallel
editing and cross cutting did not get
boring.
Split screens are mostly conventional in
the pop genre. Pop artists would use the
split screen to show two sides of their
image but we used it to show two sides
of the narrative.
We think it was conventional because it
helped with our narrative by showing the
two different sides of the main
character, the one who went out and the
one who stayed at home.

6. Shot Types
We used a variety of shot types in
our music video. The close up
shots are a convention on music
videos. We also used long shots to
show the whole band and
introduce them.
The images have been taken from
different angles because it makes
the video look more varied as it
has a bigger variety of shots. At
different times different band
members are lit up, so the focus is
on them.

7. Digipak
We chose an image
of icicles here to fit
with the theme of
loosing feeling.
Other artists also
use metaphors in We also edited
their albums. the photos to
give them a
colder feeling to
fit with the
theme of the
album.
We used the same profile images as on We came up with a track list We used the same font and
the magazine advert as it is a good self which we feel is suitable for the style for the band name
promotion. There is also edited photos on genre, and help build on the which is a convention for
the digipak which show the other sides of theme that we were going for. bands/artists.
the band members like the mask shows
the other side to the main character in the
music video.

8. We wanted our magazine
Magazine Advert
advert to reflect both the
We chose the album title
single and the album.
‘Lost Feeling’ because it
could have different
connotations to different
To make the title of the
people, so this could bring
band more distinctive we
a bigger audience to the
have put the word ‘Night’
album.
on it backwards.
We feel this helps fit with
the theme of our video
We used images of the
because it fits with the
band members that
theme of ridicule.
feature in the video on the
magazine advert like many
other bands and artists do.
Putting a review and star
rating on the advert is a
good promotional method.
We chose the record label
We put a website on it so it
‘Vertigo Records’ because
gives more information
they take other indie/
about the band.
alternative rock bands such
as ‘One Night Only’.