The document provides guidance for students on evaluating their final media production project. It includes success criteria for basic, proficient, and excellent evaluations. Students are instructed to write one of their evaluation responses addressing how their media product used or developed conventions of real media. They are also provided with example digital tools they could use for each evaluation question.

1. Starter- Mock marking Review
T- Complete mock exam
feedback
Q- Can your read
through the comments
and answer the
questions in full
sentences?
For example
Q- Can you refer to specific
examples from your final
product to attract your
audience?
A- I chose to use a
recognisable layout e.g.
vertical cover lines to
replicate existing magazines
such as…… etc.
Ext- Ext- Write on the back of your mocks a target for improvement for your evaluations.
E.g. To obtain my target grade in the evaluation I need to…….

2. Evaluation
Learning Objective: To evaluate my final
product.
Learning Outcomes:
• Some- ‘Excellent’ Detailed (comprehensive)
explanation of the development from
preliminary to final task. (A-)
• Most- ‘Proficient’ Good description of the
progress from preliminary to final task.(B)
• All- ‘Basic’ (Some comments about the
process from preliminary to final task) . (C-)
Keywords
•
•
•
Evaluation
Audience
Representation
•
•
•
Institution
Form and
conventions
Preliminary task

3. In Pairs, can you decide which is the most important to
least importance? (1 Most, 7 least important)
In what ways does your media
product use, develop or
challenge forms and
conventions of real media
products?
What kind of media institution
might distribute your media
product and why?
Looking back at your
preliminary task, what do you
feel you have learnt in the
progression from it to the full
product?
How did you attract/address
your audience?
Who would be the audience
for your media product?
How does your media product
represent particular social
groups?
What have you learnt about
technologies from the
process of constructing this
product?

4. In Pairs, can you decide which is the most important to
least importance? (1 Most, 7 least important)
2. In what ways does your
media product use, develop or
challenge forms and
conventions of real media
products?
4. What kind of media
institution might distribute
your media product and why?
1. Looking back at your
preliminary task, what do you
feel you have learnt in the
progression from it to the full
product?
6. How did you attract/address
your audience?
5. Who would be the audience
for your media product?
3. How does your media
product represent particular
social groups?
7. W hat
have you learnt about
technologies from the
process of constructing this
product?

5. Evaluation Criteria
Minimal Level 1 (0-7
marks)
Basic Level 2 (8-11
marks)
Proficient/ Good
Level 3 ( 12- 15)
Excellent Level 4
(16- 20)
• Minimal skill in the use of
digital technology or ICT in
the evaluation.
• Minimal understanding
of issues around audience,
institution, technology,
representation, forms and
conventions in relation to
production.
• Minimal ability to refer to
the choices made and
outcomes.
• Minimal understanding
of their development from
preliminary to full task.
• Minimal ability to
communicate.
Basic skill in the use of
digital technology or ICT in
the evaluation.
• Basic understanding of
issues around audience,
institution, technology,
representation, forms and
conventions in relation to
production.
• Basic ability to refer to
the choices made and
outcomes.
• Basic understanding of
their development from
preliminary to full task.
Highlight
• Basic ability to
anything that you
communicate.
Proficient skill in the use
of digital technology or
ICT in the evaluation.
• Proficient
understanding of issues
around audience,
institution, technology,
representation, forms
and conventions in
relation to production.
• Proficient ability to refer
to the choices made and
outcomes.
• Proficient
understanding of their
development from
preliminary to full task.
• Proficient ability to
communicate.
Excellent skill in the use of
appropriate digital
technology or ICT in the
evaluation.
• Excellent understanding
of issues around audience,
institution, technology,
representation, forms and
conventions in relation to
production.
• Excellent ability to refer
to the choices made and
outcomes.
• Excellent understanding
of their development from
preliminary to full task.
• Excellent ability to
communicate.
have done prior
to today’s lesson.

6. O
Group Task
• What ICT will you use
for your question? Why?
• How will you
communicate your
point/ response clearly?
• What forms and
conventions will you
refer to and why?
• How will you show how
your preliminary task
has developed?
Excellent
(A)
‘Excellent’ detailed explanation about
the development from preliminary to
final task.
Proficient
Good (B)
‘Proficient/ Good’ explanation about
the development from preliminary to
final task.
Basic
(C-)
‘Basic’ Some comments about the
process from preliminary to final task.

7. Independent Task
Using your mocks
and what you’ve
discussed in groups
plan/ start one of the
7 evaluation
questions on the
Macs developing on
your first attempt.
1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
2. How does your media product represent
particular social groups?
3.
What kind of media institution might
distribute your media product and why?
4. Who would be the audience for your media
product?
5. How did you attract/address your
audience?
6. What have you learnt about technologies
from the process of constructing this
product?
7. Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?

8. Learning check
1
 What is the purpose of questionnaires?
2
 Explain why pre-construction research
is necessary before creating your
magazine?
3

4
L

9. 1. In what ways does your media product use, develop or
challenge forms and conventions of real media products?




Pop up video
9 Frames
Prezi
Comparison (spot the difference for preliminary to final product)

10. 2. How does your media product represent
particular social groups?




PowToons
Pixton
Bitstrips
Podcast- enhanced (Garage Band)

11. 3. What kind of media institution might
distribute your media product and why?
 PowerPoint
 Vlog
 Infographics- pictures/ data with numbers e.g. budget, artists etc.

12. 4. Who would be the audience for your media product?
• Voki- can be first person point of view.
• Pixton
• inview

13. 5. How did you attract/address your audience?





Vox pox
Focus group? Looking at your final product.
Survey Monkey (screen shot the results to evaluate)
Screencast omatic
Infographics to show results.

14. 6. What have you learnt about technologies from the
process of constructing this product?




Step-by-step guide, e.g. poster, flow diagram, prezi.
Picture diary
Glossi (magazine)
Pic story/ photo storyboard of the different technologies.

15. 7. Looking back at your preliminary task, what do you feel
you have learnt in the progression from it to the full product?
o
o
o
o
Podcast
Top trump cards for preliminary task and final product
Presentation
flipagram

16. Plenary- Using a different colour
Minimal Level 1 (0-7
marks)
Basic Level 2 (8-11
marks)
• Minimal skill in the use of Basic skill in the use of
digital technology or ICT in digital technology or ICT in
the evaluation.
the evaluation.
• Minimal understanding
• Basic understanding of
of issues around audience, issues around audience,
institution, technology,
institution, technology,
representation, forms and representation, forms and
conventions in relation to
conventions in relation to
production.
production.
• Minimal ability to refer to • Basic ability to refer to
the choices made and
the choices made and
outcomes.
outcomes.
• Minimal understanding
• Basic understanding of
of their development fromNow, can you highlight
their development from
preliminary to full task.
preliminary to full task.
what extra you have
• Minimal ability to
• Basic ability to
done in today’s lesson
communicate.
communicate.
and what you are
striving for.
Proficient/ Good
Level 3 ( 12- 15)
Excellent Level 4
(16- 20)
Proficient skill in the use
of digital technology or
ICT in the evaluation.
• Proficient
understanding of issues
around audience,
institution, technology,
representation, forms
and conventions in
relation to production.
• Proficient ability to refer
to the choices made and
outcomes.
• Proficient
understanding of their
development from
preliminary to full task.
• Proficient ability to
communicate.
Excellent skill in the use of
appropriate digital
technology or ICT in the
evaluation.
• Excellent understanding
of issues around audience,
institution, technology,
representation, forms and
conventions in relation to
production.
• Excellent ability to refer
to the choices made and
outcomes.
• Excellent understanding
of their development from
preliminary to full task.
• Excellent ability to
communicate.

17. Pre-construction questionnaire analysis
Learning Objective: To analyse
research results.
Keywords
Learning Outcomes:
• Some- ‘Excellent’ (detailed/ in
depth) research and analysis. (A)
• Most- ‘Proficient’ research with
some explanation. (B)
• All- ‘Basic’ research with limited
explanation. (C-)
• Questionnaire
• Research
• Analysis
• Demographic
• Compare

18. Pre-construction Questionnaire results/ analysis
If you haven’t done so already,
total your results for each of your
questions.
Keywords
• Questionnaire
For example:
Are you male of female?
• Research
• analysis
Male- IIIIII (6) Female- IIIIIIIII (9)
Ext- What key trends have you found following your research?

19. O
Learning check
 What is the purpose of questionnaires?
1
 Explain why pre-construction research
2
is necessary before creating your
magazine?
 State one disadvantage of using pre3
construction questionnaires.
 How will you use the information from
4
your questionnaire to inform your
choices?
 Answer the question on the post
it you have been given
 Ext – answer another question
or write an extension question
to be answered by the class

20. Comparison
Can you compare your results with your partner? Discuss what are the
similarities and differences in your data.
Questionnaire 1
Questionnaire 2
Similarities
Guided Questions:
- How are your target audience similar/
different?
- What do you notice about your target
audience’s choice in music? How often
do they read magazines? What attracts
your readers to magazines?
- What trends have you noticed in your
results?
Keywords
Target audience/
demographic
Readership
Interests
genre

21. Modelling- Basic CSuccess Criteria
There is ‘basic’
research with limited
explanation of
similar products and
potential target
audience; (C-)
• I completed my questionnaire on ‘Survey Monkey’ and
discovered that more females than males completed
my questionnaire. I have decided to create a magazine
for women as a result.

22. Modelling- Proficient B
Success Criteria
There is ‘proficient’
(capable) research
with explanation
into similar
products and a
potential target
audience; (B)
• I completed my questionnaire on ‘Survey Monkey’ and
discovered that 7/30 were male and 23/30 were female. As
a result of the research undertaken I have decided to create
my music magazine with women as my target audience.

23. Modelling- Excellent A/A*
Success Criteria
There is ‘excellent’
(detailed/ in depth)
research and
analysis into similar
products and a
potential target
audience. (A)
Using ‘Survey Monkey’ I created and distributed a pre-construction
questionnaire to inform my final production. Once I compiled my results, I
discovered that 7/30 males and 23/30 females completed my
questionnaire. As a result of the information gathered, I have decided to
create my music magazine with women as my target demographic
between the ages of 25-34 because the results from the questionnaire
proved that females between 16-24 buy magazines rarely and I would like
my magazine to be distributed and sold monthly with a regular readership.

24. Questionnaire Results Analysis
Connectives:
 Firstly
 Secondly
 In addition
 As a result
 Subsequently
 However
Can you analyse the results for three
of the questions from your
questionnaire?
Remember, use the connectives and
to get a B/ A grade you need to show
clear, detailed and in-depth analysis
of your results.
Most importantly, how will your
results impact on the choices that
you will make in your final
production (music magazine).
L
Excellent
(A)
‘Excellent’ (detailed/ in
depth) research and analysis.
Proficient
(B)
‘Proficient’ research and
explanation.
Basic
(C-)
‘Basic’ research and limited
explanation.