Assignment 1 a star
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This document provides an exemplar student response to an assignment analyzing the packaging of two DVD covers. The student provides a detailed analysis of how each cover appeals to its target audience through its use of visuals, text, colors and other design elements. Specific genres, target audiences, production companies and their reputations are discussed. The analysis demonstrates an understanding of how the covers communicate and draw in their intended viewers. The student also designs their own DVD cover with annotations explaining their creative choices. The work is assessed as a confident response that thoroughly analyzes audience appeal, earning high marks.
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The document discusses the research and planning process for a student's horror genre trailer, magazine, and poster project. It describes how the student used YouTube to study existing horror trailers such as "30 Days of Night," "Pusher Trilogy," and "Evil Dead" for inspiration. Various software and tools were used to create the trailer in Adobe Premiere Pro and the magazine and poster in Photoshop, including adjusting audio levels, adding intertitle templates, and using brush tools and opacity. Feedback on the trailer was gathered through an evaluation screening on YouTube.
Evaluation part 2
The student created a horror film poster, magazine, and trailer that adhered to genre conventions. For the poster, conventions like blood splatters, black and white color scheme with red, and a close-up shot were used. The layout, with a focal close-up, tagline, and billing block, also followed conventions. The typography on the poster represented the psychological horror theme with cracked, blood-spattered writing. The magazine was styled like the iconic "Fangoria" but focused more on psychological horror. Conventions like red/black colors and a character image on the cover were included. Overall, the projects worked together cohesively to represent the horror genre.
Process of Construction
The document discusses the growing popularity of plant-based meat alternatives and how companies are working to make their products taste even more like animal meat. Several companies are using new technologies like 3D printing to create structured plant-based proteins that closely mimic the texture and appearance of beef or chicken. However, some experts argue these ultra-processed imitation meats may not be as healthy as traditional whole food plant-based options.
Media Evaluation: Part 1
The document discusses how the author created a psychological horror trailer by incorporating common conventions of the genre. These included using an enclosed location like a mental institution to emphasize loneliness and fear of being trapped, as seen in films like Psycho. Quick cuts and changes in pace were used to build suspense, as in The Purge trailer. Elements from auteur directors like James Wan, such as unusual color tones, were also referenced to influence the style. The goal was to appeal to genre fans by meeting their expectations of typical horror elements while also avoiding stereotypical female victim roles.
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This document discusses several slasher and horror films including Saw, Scream, Misery, Halloween, Creep and Texas Chainsaw Massacre. It analyzes the meaning and characteristics of slasher and horror films as genres. It then examines the target audiences and age ratings of these films. Finally, it provides details on the titling sequences and camera techniques used in the opening scenes and throughout the films.
Generic conventions of horror
Mise-en-scene in horror films establishes isolation and ominous settings through techniques like pathetic fallacy, sinister props, and dark colors like red and black. Lighting is used to create mood, cast shadows, and suggest split personalities. Costumes distinguish stereotypical character types like the "blonde" and "athlete". Sound design with exaggerated diegetic sound and loud non-diegetic music builds tension and makes audiences feel scared. Common props symbolizing religion or the devil include bibles, crucifixes, and candles. Horror films typically feature stock character archetypes like "the blonde [who] usually dies first".
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Analysis Of Films Horror and Slasher - research and narrative questions
Analysis Of Films Horror and Slasher - research and narrative questions
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This document discusses several methods used to analyze films, including genre analysis and auteur theory. It provides details on several genre theorists and their approaches to defining film genres. Nick Lacey's repertoire of elements for analyzing genre includes visual imagery, style, characters, setting, and narrative developments. Genre conventions provide audiences expectations for what they will see in conventional films of that genre. Films can conform to or subvert genre conventions, with auteurs more likely to subvert expectations. The document lists several common film genres like action, adventure, drama, and comedy.
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Genre
Genre refers to the categories used to classify different types of media based on their characteristics and conventions. There are typically rigid genres that stick closely to audience expectations, like horror and comedy, and more flexible genres that push boundaries, like romantic comedies. Genres help audiences understand what to expect from a media work and producers know how to craft their media to meet or challenge those expectations. Dystopian genres specifically depict bleak, frightening futures and are often used to make commentary on current social issues.
A2 media film poster analysis
The document provides guidance on analyzing film posters using various concepts from media studies. It discusses analyzing posters for connotation, anchorage, tone and register, target audience, representation, and effectiveness. It also provides examples of conventions in film posters like including previous credits, positive quotes, starring actors, title placement and font, and certificate rating. The document concludes by showing exemplar British film posters from different genres and budgets to illustrate techniques like key art, use of color, layout, and intertextual references.
Analysis Of 3 Ancillary Products
The document analyzes three film posters:
1. World War Z poster uses dark colors like grey and black to portray the film's genre of action and war. The red letter "Z" stands out against the dark background.
2. The Last Song poster features images of Miley Cyrus, Liam Hemsworth, and a family to portray the film's themes of family, love, and coming of age. Soft colors create a calm feeling for the romance genre.
3. The Possession poster uses an image of a sinister hand emerging from a girl's mouth to create fear and suspense. The dark tagline hints at evil forces, hooking the audience's curiosity.
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AS Media Studies Product Evaluation for a chosen genre opening sequence, with a maximum runtime of 2mins.
1 (2)
The genre of the film is horror. The target audience is teenagers and young adults aged 15-30, who can relate to the common horror trope of teenagers in dangerous situations. Horror conventions like gore, dark settings, and jump scares appeal to this age range but would not be suitable for younger viewers. The demographic for the film will be British due to its setting and aspects of British culture. The film will aim for a BBFC 15 rating, meaning its target audience of older teenagers and young adults will be able to view it, while younger audiences cannot due to the violent and disturbing content.
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This document provides an introduction to semiotics, the study of signs and how meaning is constructed. It defines key terms like signifier, signified, denotation and connotation. Signifiers are signs like words, colors or images, and signifieds are their meanings and associations. Examples are given of common signifiers and their signifieds. Cultural differences in interpretations are noted. The document instructs on analyzing the denotative and connotative meanings within media texts, like what is literally depicted versus deeper implied meanings. Tasks are presented to have the reader identify and analyze signifiers and meanings in images and posters.
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The document discusses conventions of thriller films and how Out of Depth challenges some of these conventions. It notes that typical thrillers use low-key lighting to create suspense, while Out of Depth uses naturalistic lighting to maintain realism. It also discusses typical character archetypes in thrillers - vulnerable protagonists and evil antagonists - and how Out of Depth follows these with a teenage girl protagonist and an unknown stalker/murderer as the antagonist. The document analyzes how Out of Depth uses camera techniques like point-of-view shots to build suspense, as well as opening with an inciting incident like many thrillers.
Evaluation q2 and q3
The document discusses how a horror film opening sequence represents social groups through its characters. The male character's identity is kept secret and he is portrayed as very dangerous, in line with stereotypical horror genre conventions. The sequence presents an uneasy atmosphere and gender stereotypes, with the male as the antagonist and female as the weak victim. The document also notes that due to the opening sequence being based on an urban myth about the Slender Man, it could be distributed by a major Hollywood studio for a worldwide cinema release and merchandise opportunities.
Media a2 coursework [autosaved] [autosaved]
The document discusses various topics related to media studies including:
1. The use of technical and symbolic codes in films to communicate meaning and indicate genre, relationships, and emotions. Examples of codes like shot reverse shot and flashbacks are provided.
2. Stuart Hall's encoding/decoding model of how meanings can be interpreted differently depending on one's social beliefs and perspective.
3. The British Board of Film Classification's role in regulating age ratings for films and ensuring younger viewers do not watch inappropriate content. Examples of different rating classifications are given.
4. Analyses of the BBFC ratings for films like The Lego Movie and Coraline, discussing why they received ratings of U and PG respectively based on their
Unit 6
The document discusses the Gutenberg Design Principle for analyzing posters. It states that according to this principle, the first place an audience looks is the primary optical area, which usually features the star's name and character they are playing. It notes that the two male leads in the poster are looking at the main star to draw more attention to her. The document also provides questions to consider when analyzing a poster, such as the main colors, symbols, figures, and whether the messages are visual, verbal, or both. It discusses using stars and genre conventions as persuasive techniques to attract audiences.
Proposal
The document proposes a film called "Enigma" that will be a crime/horror/drama hybrid targeting audiences who enjoy those genres. It will have an ambiguous title to generate curiosity and mystery. The narrative will follow conventions of those genres and drive the plot through disruptions to equilibrium until restored or unknown. Sound, editing, mise-en-scene, and promotion strategies are discussed to immerse viewers and advertise the film.
POST CARD ANALYSIS
The poster summarizes the key elements of the film 12 Years a Slave in 3 sentences:
The poster features the main character Solomon Northup portrayed in muted tones against a dark red backdrop, with only the title "12 Years a Slave" standing out in orange. It highlights that the film tells the true story of Solomon Northup and was directed by the acclaimed filmmaker Steve McQueen. The tagline invites audiences to learn about Northup's extraordinary true story of enduring 12 years of slavery.
A2 media film poster analysis short version
The document provides guidance on analyzing film posters by discussing key concepts to consider such as connotation, anchorage, tone, target audience, representation, and effectiveness. It explains how to analyze aspects of a poster like stars, titles, colors, certificates, costumes, and credits in order to understand the intended message and audience. Specific techniques are outlined for exploring implied meanings, social assumptions, and how well the poster achieves its purpose of promoting the film.
A2 media film poster analysis short version
The document provides guidance on analyzing film posters by discussing key concepts to consider such as connotation, anchorage, tone, target audience, representation, and effectiveness. It explains how to analyze aspects of a poster like its use of stars, title, color, certification, imagery, references, and credits to understand the intended message and audience. The document also provides examples of how to "read" a film poster by looking at these various technical and symbolic elements.
Evaluation by Ellice Macro
The student produced an opening sequence for a horror/thriller film for a media coursework project. They worked in a group of three and the student did the majority of the editing. The opening sequence establishes the setting, introduces the main character, and creates tensions through enigmas like why the main character is running in the woods. It also contrasts happy scenes from three days earlier with the current tense situation to further intrigue the audience. Feedback showed the sequence was generally successful in conveying the genre and story.
Evaluation by Ellice Macro
The document summarizes an evaluation of a student's opening sequence for a horror/thriller film created for a media course. The student used typical horror conventions like black and white editing, suspenseful music, and a storyline involving teens camping in the woods being stalked by a killer. The evaluation discusses how the sequence establishes characters, settings, and raises questions to engage the audience. Feedback indicated the twist of the killer being a friend was effective at generating interest in the full story. Areas for improvement included ensuring the music matched the pacing of shots.
Posters relev
The film poster uses various techniques to relate to its American audience and thriller genre. It features a figure resembling the Statue of Liberty to set the scene in the USA. Dark blue and red tones create a sense of danger, while misty effects make the environment unclear and fear-inducing. American flag colors and a political message attract audiences interested in such topics. Masked figures and antagonists are focused on to market the shock and thrills central to the film.
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This document provides instructions for a GCE Media Studies exam. It outlines the structure of the exam, which consists of two sections - a textual analysis of an unseen TV drama extract, and a question about the impact of media ownership. For section A, candidates will watch the extract four times and take notes. They must answer a question analyzing representations of age in the extract. Section B requires candidates to discuss the impact of media ownership in their chosen media area, drawing on case studies. The document provides details on time limits, materials permitted, and the marking criteria.
Media specification 2014
This document provides information about AQA's GCSE Media Studies specification, which will be examined for the first time in June 2014. It outlines the aims, structure, content and assessment of the qualification. The GCSE is made up of two units, with an option to take two further units to achieve a Double Award. Unit 1 is an externally assessed exam focusing on media language, representation, industries and audiences. Unit 2 comprises controlled assessments applying knowledge to practical assignments. The Double Award adds Units 3 and 4, with Unit 3 another exam and Unit 4 a controlled assessment brief.
Written evaluation – 700 800 words (1 and
The document provides instructions for a 700-800 word written evaluation of a magazine the student created. The evaluation must: (1) explain the target audience and details of the created magazine; (2) analyze choices made for the front cover and how they were informed by research; (3) examine the double page spread design and how it appeals to the audience; (4) describe an advertisement and why the product would appeal to readers; and (5) evaluate the overall work, discussing any problems or changes.
Lesson 20
Games Time is an independent video game development company creating a new game called "Lost in the Maze of Time" about time travel between different historical periods. They are seeking a bright person to help promote and market the game within four weeks to test if they are suitable for the job. The game aims to inform players about history while entertaining, but they want advice on ensuring it does not promote violence. As they are new to mobile gaming, the candidate would provide guidance on social media marketing strategies and developing a dedicated website.
Student brief assignment 2 task 1
The document provides instructions for a creative director interview task exploring how films are promoted across different media forms. Applicants are asked to analyze the representation and promotion of a film through a DVD cover or poster and a cinema, video, or viral trailer. They should discuss the codes and conventions of each medium, how promotional ideas are adapted for different platforms, how each would market the film and audience, images represented, and production/distribution details. The summary should be 1000 words and follow an outlined essay structure comparing the two promotional methods and their effectiveness.
Assignment 1 task 2
This document provides instructions for Assignment 1, Task 2 which asks students to design their own advertisement for a product targeted at a specific audience. Students can submit either a script for a TV or viral ad, a 10-frame storyboard showing what would be seen on screen, or a designed print advertisement. The task is worth 5 marks and students have 40 minutes to complete it. Exemplars and marking schemes are available to help guide students' work.
Exemplar script
This document provides an analysis and grading of a student's responses to four tasks relating to a GCSE Media Studies examination on television crime drama.
For the first task, the student received an A* grade for providing a succinct response that addressed all bullet points and used examples to develop their argument about the appeal of television crime drama.
For the second task, the student received grades ranging from 4-5 for their creative idea that appropriately addressed all bullet points of the brief and demonstrated an understanding of the genre.
For the third task, the student received grades of 4 for AO1 and 9 for AO4 for their web page design that showed an understanding of conventions but could have paid more attention to detail from the
Assignment 2 student brief
1. Beautiful Films is a UK film company that specializes in romantic comedies. They have invited a candidate for an interview for their Creative Director position.
2. As preparation for the interview, the candidate must complete two tasks - exploring how a film is promoted across different media forms, and creating promotional materials for a film.
3. The tasks involve analyzing existing promotional content, creating original content, and explaining choices with consideration of representation, institutions, codes, and conventions.
Assignment 3 a star exemplar
AQA is an educational charity and company that provides qualifications and support to schools and colleges in England, Wales and Northern Ireland. This document relates to an assignment for GCSE Media Studies students involving the analysis of a print magazine.
Assignment 2 a star exemplar
The document provides an analysis of two print and television advertisements for the fragrance 'Be Delicious' by DKNY. It compares how each ad is targeted towards different audiences across the two media platforms. It then describes an advertising campaign created by the student for a new fragrance called 'RIOT' from Core Clothing, including a magazine advertisement and storyboard for a television commercial.
Year 12 tracker pp
This document contains a Year 12 tracker for 9 students. It tracks their progress on a preliminary task, main task, and evaluation questions for a coursework assignment, along with their overall marks and grades. It also includes their mock exam marks and grades from March 2014, along with their combined coursework and exam marks, grades, and residuals.
Year 12 tracker
This document tracks student progress for a Year 12 class. It provides information on student names, target grades, marks for preliminary tasks, main tasks, evaluations, mock exam marks and grades, overall coursework grades, residuals from targets, and combined coursework and exam marks and grades. Marks are out of 20, 60, and 20 for different assessment tasks, with overall grades ranging from A to U. Student performance is mixed, with some meeting targets and others below targets.
Year 12 tracker
The document is a Year 12 Tracker from March 2014 that provides students' coursework and mock exam marks. It includes each student's name, their target grade, marks for preliminary tasks, main tasks, evaluations, mock exams in March 2014 and overall coursework and exam grades plus any positive or negative residuals. Marks range from 22 to 85 out of various totals. Grades are mostly C to E level with one A and some Us.
Assignment 1 advert analysis
The document provides guidance for analyzing two television advertisements - No. 5 Film and Beyonce Heat. It includes a 5 question quiz about camera shots, outlines an essay structure for comparing the two ads, and provides links to view the ads. Students are instructed to analyze how effective each ad is at selling its product using the PEAL paragraph structure. This breaks down to discussing the Technique (P), what can be Seen/Heard (E), what it Shows and how it sells the product (A), and how it Interests the audience (L). An example analysis of the opening shot of No. 5 Film is also provided.
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144689 question-paper-unit-g322-01-key-media-concepts-tv-drama
144689 question-paper-unit-g322-01-key-media-concepts-tv-drama
Assignment 1 a star
- 1. GCSE Media Studies Unit 2: Understanding the Media Assignment 1: Packaging of DVDs Exemplar Folder version 1.0
- 2. Teacher Resource Bank / GCSE Media Studies / Packaging of DVDs Exemplar / Version 1.0 1 Copyright © 2010 AQA and its licensors. All rights reserved. klm Unit 2: Understanding the Media Assignment 1 – Introduction to the Media Topic: Packaging of DVDs Analytical Task Analyse the covers of two film DVDs. How does each cover appeal to its target audience? Research and Planning Task Design task – Design a DVD cover for a film targeted at a specific audience. Explanation Explain your choices with particular reference to your use of media language and how your DVD cover appeals to its target audience.
- 3. DVD Cover Analysis I have chosen two contrasting genres. DVD1, ’30 Days of Night’ is horror, DVD2, Never Been Kissed’ is a romantic comedy ‘. The covers are contradicting; however both have stereotypical conventions of each genre. ‘30 Days of Night’ is a very effective name for a horror film. ‘30 Days’ indicates a long period of time, ‘Night’ symbolises dark and evil. The phrase is an oxymoron that connotes jeopardy and fantasy elements, a form of escapism for the audience. ‘T’s’ in the title look like crucifixes representing death. The title for cover 2 has been written in bright pink, using a very symmetric font on a white note stuck with a lipstick mark. This indicates romance. The title informs the audience of the romance genre. It seems to be a hyperbole which connotes the exaggeration of events in high school and constant adolescent drama. The tagline for ‘30 Days’ ‘They’re coming….’ indicates a threat. It refers to the people lurking in the background and builds up the tension. The tagline for ‘Never Been Kissed’ relates to the storyline and grips the audience’s attention. ‘…..until now.’ connotes a change of attitude. It is possibly aimed at the audience of soul searchers. Both taglines entice the audience by referring to the narrative and use of ellipsis (…). The facial expressions of the protagonists on DVD1 are anxious and awaiting. This indicates action and danger. A man is wearing a sheriff’s badge to represent that he’s the protector and leader emphasising his responsibilities. In the background people are approaching. They’re not very visible which connotes their mystery and wild nature. The image for DVD2 shows the isolation of the heroine. However, she seems happy, like she didn’t mind being alone. Teenagers often concern themselves with popularity therefore will easily identify with various characters. Both images consist of the main character(s) and a group in the background. The audience can straightaway see who the plot is going to revolve around. In DVD1 shades of grey and black symbolise fear, isolation and hopelessness. Red is splashing like blood; alarming the viewer, bringing their attention to the gore content of the film, a warning to some appealing to others. ’30 Days’ is an adaptation of a graphic novel. The colours are similar to ones used in a comic book where characters have a cult following. Most colours on DVD2 are bright and relaxing, a connotation of comedic elements. It is aimed at young women they’re likely to enjoy the theme of love that pink represents, but it could compel males and audiences that attended high school in the 90s as this is the fashion reflected on the cover. DVD1 is produced by Icon, an independent film company. It is ambitious and targeted at a specific audience. Icon is known for ‘The Passion of the Christ’ and ‘Braveheart’ both films contain disturbing scenes and can be difficult to watch. Viewers entertained by these, are likely to enjoy ’30 Days’. DVD2 is produced by 20th Century Fox. It is more commercial because of the influence of the major company
- 4. and includes typical conventions for a romantic comedy to attract a bigger, mainstream audience. Fox is one of the six major American film studios and recognized as a symbol of good quality and entertainment. The two DVDs are aimed at different audiences. DVD1 is mainly for people over 18 however some teenagers may be tempted to watch it attracted by the violence and horror. DVD2 is targeted at young adults, mostly females.
- 6. Teacher Resource Bank / GCSE Media Studies / Packaging of DVDs Exemplar / Version 1.0 klm Copyright © 2010 AQA and its licensors. All rights reserved. 2 Principal Moderator’s Commentary Analyse and Respond The analysis is detailed with extensive use of terms. It shows a good understanding of genre and audience appeal, demonstrating an understanding of Uses and Gratification theory. References to Institutions go beyond the requirement for the task and there is some consideration of Representation too. A confident response, worthy of Level 6. More focus on who the audience might be would ensure full marks. Research, Planning & Presentation The hand drawn DVD cover shows flair and creativity and appropriate codes and conventions. There is an explanation of decision making using annotation. The cover is very appealing and effective so is worth full marks. Summary Assessment criteria Maximum mark Mark awarded Assignment 1 A02 Analyse and respond 10 9 A03 Research, planning and representation 5 5 Total 15 14