This document provides guidance for students to complete an evaluation assignment in response to 4 questions about their media project. It includes:
1) An overview of the 4 questions and suggestions for alternative formats students could use to answer each question, with 1-2 students focusing on each part.
2) Additional context and guidance on what to include for each question, such as conventions to discuss for question 1 and audience feedback charts for question 3.
3) Suggested technologies for constructing different elements of the responses, such as using Prezi for question 1, screencasting audience feedback for question 2, and annotating videos for question 4.
4) Templates and examples for organizing responses, including a table
2. Quiz
• How many questions are there?
• Try to name the questions as you know them
• Can each person in group do a different
question?
• Why or why not?
• If no – how do you do it?
3. Questions
1) In what ways does your media product use, develop, or challenge forms
and conventions of real media products.
2) How effective is the combination of your main product and ancillary
texts?
3) What have you learned from your audience feedback?
4) How did you use media technologies in the construction and research,
planning and evaluation stages?
4. Questions in other words
Questions Questions in other words
In what ways does your media product use, develop, or
challenge forms and conventions of real media products.
How does your music video/short film &ancillaries use, develop
or challenge forms & conventions in comparison to real music
videos/short films and ancillaries?
How does your music videos/short films forms and conventions
compare to that of real mv/sf forms and conventions?
How effective is the combination of your main product and
ancillary texts?
How does your mv/sfand ancillary work together as a
‘package’? How do they link?
What have you learned from your audience feedback? -
How did you use media technologies in the construction and
research, planning and evaluation stages?
How did you use media technologies to complete your
coursework?
(What were they?
How did they benefit you?
What skills to you acquire from them?)
Consider the following stages:
-research
-planning
-construction
5. Mark Scheme
ASSESSMENT FOCUS
Skill in use of digital technology or ICT in the evaluation
Understanding of forms and conventions used in the production
Understanding of the role of new media in various stages of the production
Understanding of combination of main product and ancillary texts
Understanding of significance of audience feedback
Skill in choice of form in which to present the evaluation
Ability to communication
/20
6. Mark Scheme in other words
ASSESSMENT FOCUS In other words…..
Skill in use of digital technology or ICT in the
evaluation
Every question displays a range of technology, is creative and shows you can use
a range of technology creatively to answer the questions
Understanding of forms and conventions used
in the production
Understanding/explanation of FORM & CONVENTION in mv/sf & ancillaries
Understanding of the role of new media in
various stages of the production
Understanding/explanation of the role of technology played/influenced in your
R&P, construction & evaluation
Understanding of combination of main product
and ancillary texts
Understanding/explanation of how well your mv/sf and both ancillary products
link together
Understanding of significance of audience
feedback
Understanding/explanation of how audience feedback influenced your drafts
(your work as you went along) and final drafts
Skill in choice of form in which to present the
evaluation
Choice of format you chose to complete each question in – makes answers clear
and detailed (yet concise and to the point)
Ability to communication How you communicate; the quality of your explanations including consideration
of how you speak and use of media terminology etc
7. Don’t’s
DONT
-do each question in the same way
-not last minute
-talk about every single thing and go on
and on and on
-give little evidence from mv/sf
-forget about your ancillaries
-be unprepared and just make stuff up on
the spot – be prepared with brief notes!
-not lengthy text/essay in powerpoint: do
SHORT bullet points with annotated
pictures
9. Format to do each question
Question Format Who does what?
In what ways does your media
product use, develop, or
challenge forms and
conventions of real media
products.
Prezi 1-2 conventions each?
What have you learned from
your audience feedback?
Film the screen (of audience)
(use = screencast-o-matic.com , screencast.com, )
and then
Podcast – audio ‘radio show’ –
use = garageband
Each person get 1 group to
watch and record
Each reflect on what you learned
How effective is the
combination of your main
product and ancillary texts?
Slides or ppt 1 part each
How did you use media
technologies in the
construction and research,
planning and evaluation
stages?
Emaze: for research + planning
Construction:
Youtube annotation of video
Youtube annotation of ancillaries
Evaluation: emaze or other platform
Take 1-2 technologies each
10. For q4
• Annotate youtube video
– With voiceover and/or visual annotations
• http://www.youtube.com/t/annotations_about?hl=en-GB&gl=GB (search annotate a youtube video)
12. Q2 support
Brand and style
Artist
Themes in songs/album
Platform and exhibition
Target audience (link to all above)
ANCILLARIES
13. Q3 support
Before you do this, complete charts ‘What did
you learn from audience feedback’
AUDIENCE FEEDBACK
Name/
Gender/
age
The audience said… We thought… Therefore for next draft
we considered…
14. Q3 support
DRAFT 1
• List your audience feedback comments
(good/bad) by bullet points
• Could list this off with voiceover 1 at a time
• Then state what you learned from audience
feedback (they said….so therefore I learned/did/changed…..)
AUDIENCE FEEDBACK
15. Q4 support
DOCUMENTARY
• List all technologies for
– R&P
– Construction
– Evaluation (optional)
• Choose 3/4 main ones to focus on.
• Have pictures and screen grabs
TECHNOLOGIES
16. Further Q4 support
PHASE WHAT
MEDIA
TECHNOLOGY
USED?
DETAILS OF TECHNOLOGY
….how did you use it?
….how did it benefit your product?
SKILLS ACQUIRED
(gained)
R &P: Research
(mv/sf)
R &P: Planning (mv/sf)
R &P: Research
(ancillaries)
R &P: Planning
(ancillaries)
17. Further Q4 support
PHASE WHAT
MEDIA
TECHNOLOGY
USED?
DETAILS OF TECHNOLOGY
….how did you use it?
….how did it benefit your product?
SKILLS ACQUIRED
(gained)
Construction
(mv/sf)
Construction
(Ancillaries)
