This document provides guidance for students on completing a media evaluation assignment. It explains that the evaluation can be done individually or collectively and suggests appropriate digital formats like a podcast, DVD extras, blog, or PowerPoint. Students are encouraged to exploit the features of their chosen format through images, audio, video, and links. The evaluation should not simply be a written essay. Scoring criteria are provided with high marks going to evaluations that demonstrate excellent understanding of audience, representation, forms and conventions as well as the development process. Topic areas for the evaluation include using or challenging media conventions, the effectiveness of ancillary texts, learning from audience feedback, and the use of technologies in production and evaluation.

1. A2 Media Evaluation

2. The evaluation Worth 20 marks “Each candidate will evaluate and reflect upon the creative process and their experience of it” “This evaluation may be done collectively for a group production or individually.”

3. What does it look like? Candidates will evaluate their work electronically Examples of suitable formats for the evaluation are: A podcast DVD extras A blog A powerpoint I would aim to include all of these

4. Good practice “ The potential of the format chosen should be exploited through the use of images, audio, video and links to online resources.”

5. What does it not look like? In all cases, candidates should be discouraged from seeing the evaluation as simply a written essay

6. Mark scheme Level 4 16–20 marks EXCELLENT Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Excellent ability to refer to the choices made and outcomes. Excellent understanding of their development from preliminary to full task. Excellent ability to communicate. Excellent skill in the use of digital technology or ICT in the evaluation

7. The Evaluation Topics In what ways does your media product use, develop or challenge forms and conventions of real media products? How effective is the combination of your main product and ancillary texts? What have you learned from your audience feedback? How did you use media technologies in the construction and research, planning and evaluation stages?

8. In what ways does your media product use, develop or challenge forms and conventions of real media products? For MV, “Forms and Conventions” are essentially Goodwins Analysis Consider a 9-shot analysis PowerPoint Whatever, you must include Screenshots Weblinks to other videos

9. In what ways does your media product use, develop or challenge forms and conventions of real media products? For Ancillary Tasks Annotated analysis of completed task as jpeg on blog is sufficient

10. How effective is the combination of your main product and ancillary texts? Podcast ALL members of the team MUST contribute Options Digital recorder Filmed discussion Podcast kit

11. What have you learned from your audience feedback? No group has sufficient detailed feedback to complete this at present. The class feedback is not enough, but it is a start. You MUST solicit more feedback onto the blog/Vimeo from either other students, friends, relatives Analyse via either commentary over the MV or as podcast

12. How did you use media technologies in the construction and research, planning and evaluation stages? Make a detailed list of the technologies you used There are more than you think Make a blog entry linking though to evidence of all the technologies you have used For extra marks, film a discussion between the members of the team

13. Where to look for inspiration? Diploma blog Long Road MV Blogs

14. Activity Identify 5 best aspects of your MV 5 worst aspects of your MV

15. A2 Media Evaluation