This document provides guidance for a media evaluation assignment that must be completed digitally by April 7th. It includes details on the 4 questions to be answered, acceptable formats, and examples of preferred digital methods. The questions address how the media product uses or challenges conventions; the effectiveness of main and ancillary texts; lessons from audience feedback; and use of technology in production. Formats like video commentaries with overlaying images, mobile interviews, and animated presentations are suggested. Criteria for levels 4, 3, and 2 achievement are also provided, assessing skills, understanding, choice of format, and ability to communicate. Links to sample student evaluations are included at the end.

1. A2 Evaluation
Sunday 7th April- MUST BE
UPLOADED!

2. 4 questions...
1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
2. How effective is the combination of
your main product and ancillary texts?
3. What have you learned from your
audience feedback?
4. How did you use media technologies in
the construction and research, planning
and evaluation stages?

3. Requirements...
Use more thanone
format in answering the
four set questions -
generally best practice.
The most successfulevaluations were
video commentaries with images cut
over the top to illustrate the
commentary.
Mobile phone footage was
quite effective in ‘snapshot’
style interviews for audience
feedback, remember to film
with the phone held in
landscapeorientation.
Use of range of
digital
presentations.
NOT a PPT
with pics
popped in.
You will
evaluate your
work digitally.
Must give a clear indication of
their role in any group evaluation
and the presentation must be
evidenced (filmed).
It may be done individually (preferred)
or with the production group as a
whole.
Answer EVERY
question and

4. Digital Methods we like
• Explain Everything.
• Video with images/clips over the top.
• Animations/creative presentations.
• VoxPops for audience feedback/Screening
• Screenshots of YouTube or FaceBook
comments
• Progress
• Director commentary style
• Prezis, but only if done VERY carefully with
combo of video and image and sound.

5. 1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
• Genre
• Links to real media products
• Clips from film and other products to
compare.
• Still images to illustrate
• Annotations
• Challenge conventions – how and why

6. 2. How effective is the combination of
your main product and ancillary texts?
• Conventions recap
• Choices made and why
• Juxtapose with existing texts
• Link between main and ancillary

7. 3. What have you learned from your
audience feedback?
• Vox Pops
• Screenings and interviews
• Survey and graphs (surveymonkey?)
• Comments from YouTube/FB
• What learnt not just what they say

8. How did you use media technologies in the
construction and research, planning and
evaluation stages?
• Don’t just list technology used with pics.
• Screenshots are good
• Learning development curve
• When Technology goes bad – examples?
• Colour changing/filters etc
• HOW technology used, not what!

9. Level 4 16–20 marks
Excellent skill in the use of digital
technology or ICT in the evaluation.
Excellent understanding of the forms
and conventions used in the productions.
Excellent understanding of the role and
use of new media in various stages of
the production.
Excellent understanding of the
combination of main product and
ancillary texts.
Excellent understanding of the
significance of audience feedback.
Excellent skill in choice of form in which
to present the evaluation.
Excellent ability to communicate.
Level 3 12–15 marks
Proficient skill in the use of digital
technology or ICT in the evaluation.
Proficient understanding of the forms
and conventions used in the productions.
Proficient understanding of the role and
use of new media in various stages of
the production.
Proficient understanding of the
combination of main product and
ancillary texts.
Proficient understanding of the
significance of audience feedback.
Proficient skill in choice of form in
which to present the evaluation.
Proficient ability to communicate.

10. • http://andyden
nis10a2.wordpr
ess.com/
Evaluation
16
Good voiceover on the finished video for
Q.4 with some excellent use of
screencast technology.
Q3 is a very well shot video, with a good
presentation by the candidates. The
content is a bit limited though!.
The prezi is a bit text– heavy for Q2,
though it covers appropriate ground.
Q1 has involved a lot of work in drawing
comparisons with real media and is well
constructed.

11. • Evaluation
• 17
• The audience video is well produced
and uses a range of techniques. The
video on the combination of
products uses the tagging feature
of youtube quite well and takes some
material from other sources to show
how ideas were arrived at.
• The prezi on technology is a little
text heavy and does not make the
best possible use of the medium.
The forms and conventions video
makes a lot of good references to
real texts on which the group have
drawn and explain it quite well.
http://clairehannahcindyandste
ph.blogspot.co.uk/

12. Evaluation – 18
Q.1 is really just a video of an essay being
read aloud for quite a while. It gets
better later on with some insert images.
Q.2 involves a lot of use of insert images
and is very well explained and also
features a text--‐heavy prezi.
Q.3 has a lot of material--‐ an audience
video, an annotated video and a video
with inserts. It is very thorough.
Q4. The technology question likewise is a
very Detailed video.
http://sgpollock.blog
spot.co.uk/

13. • http://www.youtube.com/watch?v=J0Bm8b4
QJVo&feature=player_embedded#! Q2 and 3
methods
15/20
but good
images/
clips
Creative (though
content not top)