This document outlines 7 evaluation questions for a media production project. The questions address how the media product uses or challenges conventions; represents social groups; might be distributed; targets audiences; attracts audiences; incorporates learned technologies; and has progressed from an earlier task. Students must plan, script, and produce a project using multiple technologies to answer the questions in 3 or more sentences each, explaining their creative choices and demonstrating their learning.

1. Evaluation Questions
Notes from lesson
Ryan Gooderham

2. The Questions
• 7 questions using different technologies
• Worth 20 marks overall
• Has to be planned, scripted and produced
properly
• Must achieve level 3 at least

3. Using different technologies
• Video podcasts
• Wallwisher
• PowerPoint
• Prezi
• Edited footage
• Bubbl
• Glogster
• Pixton
• Scrapblog
• Voki
• Wordle
• Emaze
etc

4. Question 1
• In what way does your media product use,
develop or challenge forms and conventions of
real media products?
• Show understanding of conventions – analyse your research and talk
about the impact it had on your final product
• Look at how your project fits with the conventions – make sure you give
specific examples
• Show how you may have been
unconventional and why you did it
• Talk about the narrative theory for
thriller films and how you have used it

5. Question 2
• How does your media product represent
particular social groups?
• Look at social groups shown in your film
– Genders, ages, different classes, ethnicities
• Explain why you represent things in particular ways in your film
• Talk about the stereotypes that you use and those you challenge
• Think about the messages which you want to
give your audience and why you want those
messages to be given

6. Question 3
• What kind of media institutions might
distribute your media product and why?
• Think about the different companies that produce and distribute thriller
films
• Think about and decide on which company you want to associate with
your film:
– Conglomerate, independent, UK based company, US company
• Think about reasons why you might use different companies – advantages
and disadvantages

7. Question 4
• Who would be the audience for your media
product?
• Talk about the target audience for your film, describe fully in detail
• Talk about age, interests, how they would use the media (this will be
helpful for your project and distribution)
• Explain why you have chosen the target audience which you did
• Speak about the research which helped you to
come to your conclusion

8. Question 5
• How did you attract/address your audience?
• Talk about the audience research which you did
– Surveys, how this helped you to create your film
• Talk about what you did to make your film appeal – the specific things you
did
– Actors, narrative, music, location, music, props etc
• Make sure you give plenty of examples and
give detail
• Also talk about how important it is to attract
a target audience – particularly linked to
money!

9. Question 6
• What have you learnt about technologies from
the process of constructing this product?
• Show how your abilities have changed and how you have developed your
use of technologies
• Talk about different technologies that you’ve used – which you liked,
which you didn’t, why
• Mention which are better for individual tasks
• Talk about how new technologies have changed media production?
• Talk about how you learned to use these
technologies properly

10. Question 7
• Looking back at your preliminary task, what
do you feel you have learnt it the progression
from it to the main task?
• Think about the mistakes made in the prelim task
• Talk about how you avoided these mistakes in your final film
• Think about how your editing techniques have changed and improved
• Talk about the changes in your planning, storyboarding, camerawork etc
• Show the progress you have made in the
project from the preliminary to now