The document provides guidance for evaluating a media production coursework unit. It outlines how the unit will be marked out of 100 total marks, with different aspects allocated different point values. It also provides guidance on how students will evaluate their own creative process and media products electronically. Suggested questions for students to consider in their evaluations address how their products used or challenged real media conventions; the effectiveness of combining the main product with supplemental texts; what was learned from audience feedback; and how media technologies were used in different stages of production.

1. Coursework Evaluation
‘The unit is marked out of a total of 100 marks:
20 marks for the planning and research and its
presentation; 60 marks for the construction;
20 marks for the evaluation.’
Your Evaluation will be uploaded to your blog.

2. OCR says…
‘Each candidate will evaluate and reflect on the
creative process and their experience of it.
Candidates will evaluate their work
electronically. The format of the evaluation
has some flexibility and its form can be
negotiated between teacher and student: it
may take place with individual candidates or
with the production group as a whole, or each
individual candidate or production group may
make a formal or informal presentation to the
whole class.’

3. In what ways does your
media product use, develop
or challenge forms and
conventions of real media
products?
How effective is the
combination of your main
product and ancillary texts?
What have you learned
from your audience
feedback?
How did you use media
technologies in the
construction and research,
planning and evaluation
stages?
How would you order these questions?

4. Level 4 Evaluation (16-20 marks)
• There is excellent understanding of the forms and conventions used in the
productions.
• There is excellent understanding of the role and use of new media in
various stages of the production.
• There is excellent understanding of the combination of main product and
ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.

5. Examples of A* Evaluations
http://cnsmediaportfolio.blogspot.co.uk/2011/0
6/g324-evaluation-grade.html
http://www.youtube.com/watch?feature=player
_embedded&v=YXkQZkaNFmM#!

6. Prezi
Video/edit
Vlog
Podcast,
powerpoint
Survey monkey
9 key frame analysis
Filmed presentation
How will I present each question?
Which format
is suitable for
which
question?

7. 1. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
Things to consider in your answer:
• What media platform have you used to present your video and ancillary texts?
• What are the genre conventions? (compare to existing examples.)
• How have you conformed to the forms and conventions? (consider technical,
symbolic, verbal, genre) Reference illustrative examples from your own
products.
• Did you make a conscious decision to challenge any forms and conventions?
Explain with reference to illustrative examples from your own texts and
compare to examples from professional media texts.
• Have they proven successful? Have you developed (extended/improved/made
more prevalent) any existing conventions in your own video and ancillary
texts?
• How did YOU demonstrate this? What was YOUR contribution? What were
YOU inspired by and why?

8. 2.How effective is the combination of your
main product and ancillary texts?
Things to consider in your answer:
• You must illustrate your answer. Show that you have created
synergy across your 3 products in your design, layout,
construction of representations, mise-en-scene, colour
scheme etc etc
• You need to evidence how your products will be easily
identifiable to your audience.
• Comment on how you think they are – successful? Are you
happy with it? Does it meet the expectations/conventions
desired?
Theory to incorporate?:
• Audience theory (Uses and gratification, demographics and psychographics)
• Reception theory
• Representation – Ideology, Laura Mulvey Male Gaze, stereotypes, countertypes
• Narrative theory

9. 3. What have you learned from your audience
feedback?
• Design a questionnaire. This can be carried out via survey monkey,
social media and/or vox pops.
• This question should be presented in a film format and is arguably
the most complex to answer.
• The questionnaire must obtain feedback on the film trailer AND
ancillary texts.
• When analysing the feedback, consider WHO you are interviewing.
Are they a cross section of society, niche market or selection of the
target audience? Which do you think would be most appropriate?
• When analysing their response consider incorporating Stuart Hall’s
reception theory (and other audience theory). You will have to
consider how you build this into your original questions in order to
extract the most useful information out of their responses.
• Consider comparing the response of different demographic groups.
Male vs female perhaps? (Particularly if you have constructed
positive/negative stereotype/countertypes associated with
gender…)

10. 4. How did you use media technologies in the construction and
research, planning and evaluation stages?
• You are effectively auditing your skills as a Media
student.
• There should be some reflection about how you
have progressed since AS and what was different
about this unit.
• Use Bubbl.us to create a detailed mind map
exploring the answer (1 for research, planning
and evaluation?) Support with a written post
supported with screen grabs and photographs
documenting your personal development