2. Evaluation 3
Distribution is essential to the overall success of the film due to the fact that it is
the process of distributing the media product across the world to various
cinemas. The distribution company is not only in charge of the marketing and the
finances of the distribution but are also in charge of setting a release date for
the feature.
The release date has to be taken under careful consideration due to the fact that
cinema attendances typically range in spikes across the year. Therefore it is
important that the distribution company selects a date for release that will allow
the feature to gain as much cinema attendance as possible.
3. Evaluation 3
When deciding the distribution company that would distribute the feature
globally and successfully, we had to take multiple factors into account. One of
the biggest factors we had to take into consideration was the chosen genre of
our feature which was action-thriller. This would play a major factor on our
decision due to the fact that we were aware that we couldn't’t pick an
institution that doesn’t particularly distribute this genre. For example we
couldn’t use a company such as Disney as that doesn't’t fit the styling of our
feature. We also had to look at the codes and conventions that we used and
the various distributors that are commonly though of and associated with our
chosen genre. We decided to choose Lionsgate Entertainment.
4. Evaluation 3
This company known as 'Lionsgate' is the company that we have chosen to
distribute our feature. Lionsgate is a very successfully company and has also
produced the following features: Expendables, Expendables 2 and the Hunger
Games. The company has been producing films from July 3rd 1997.
This means that they are a modern company that has been brought up around
the various special effects modern techniques that our feature and typical
action films of the present day obtain and include.
5.
6. Evaluation 3
Lionsgate will be able to successfully distribute our finished feature globally
and across all cinemas including IMAX as they have the finances to do this.
The distribution will therefore be taken care of by professionals who will
ensure that the feature gains as many people in the cinema attendance spikes
as possible and therefore in result increase the features overall success. As
the feature will be distributed by a conglomerate there is always options
available for online digital release such as Netflix and other streaming
providers which will increase the availability of the feature and increase the
popularity of the feature also.
