In this task I reviewed how much genre can affect the marketing of a film. This was made for my A2 coursework as this is research to help me with my production.

2. The share of the
film market by
genre appears to
favour the action
genre quite a lot
with it being second to the adventure
genre. This means therefore that’s it’s
heavily in demand and that big production
companies will care much for it and try
their best to have the market share.

3. Out of the top 10 performing action films, most of them surround
the sub-genre of superhero and fantasy movies. As these movies
conventionally are a marvel in its appearance and visual
effects, this film would not be our viable for us to achieve the
standards that they create. Therefore, I will be looking at the
films ‘The Equaliser’ and ‘Lucy’ which are the films that relate
most to our initial pitch which involved the sub-genres of thriller
and crime. Both of these films were distributed by large
conglomerates and have a restricted 15/18 rating.

4. The film market is overall dominated by the large 6
conglomerates meaning they also take up a large
portion of the action genre as it’s a popular genre
demanded by a mass global audience. One of the
largest conglomerate that takes a large share in the
action genre is Disney/Buena Vista. These companies
who work in conjunction with each other own the
marvel film franchise which therefore means they
produce highly successful and impressive films using
these well established brands. Action films rely heavily
on expensive visual effects meaning that only these
large conglomerate can fund them. However, this does
not mean that these sceptical like films are the only
success stories, there are other films in 2014 such as Lucy
that combat this trend.

6. As this film is rated 15 in the UK, this means that
this film is targeted at a more mature audience
looking for a more hard hitting story line. The
audience would be people who like action films
and sequences, but also like the fantasy and
otherworldly events from sci-fi films mixed in,
which would promote a diverse audience. As it
has a female protagonist, this potentially might
make the target audience be more female
oriented, but as the genres featured in this film
have an more male demographic, this would
mean that an a more universal audience in terms
of gender was targeted.

7. Lucy was released in 2014 and combined elements of
Sci-fi and thriller to create a more unique film. This
however was not the first combination of these genres
making it similar to other successful action films in their
bracket. Critics state it has too much similarities to films
such as limitless showing that it wasn’t original enough to
gain a critical successful but rather only a finical
success. However, even with a lower budget it still could
contend with other action films produced by large
conglomerates. Lucy was produced by Canal, which is
an independent French company showing that these
films are not exclusive to the big 6. however, even with
these criticism’s and disadvantage of not being
produced by a conglomerate, it was successful as the
audience still demand this concept and idea.

9. This film was given a 12a in the UK meaning that
this film could both appeal to adults, teenagers
and some older children which around the age
of 10 and 11. This age rating is received for quite
a lot of blockbuster action films as this could
generate the largest audience in terms of range
meaning that they could make the most amount
of money possible which is usually the objective
of blockbuster films. This film will also generate a
more male audience as it’s an action film but
because it centres around the fight between
apes and humans, a more gender neutral
audience would be gained as the topic is not
gender specific.

10. This film is based on a well established brand
and film series, making it instantly
recognisable for the audience. Sequels are
generally a safe bet for film studio’s as they
know that it will be watched by a previously
established fan base. This almost guaranteed
its success, but it was also made by Fox, a
large conglomerate which can provide the
funding needed to make a sceptical of a film
which would appeal to people looking for an
exciting and impressive films.

12. This film is also a 12a which makes the
audience be quite broad in terms of age.
This film is also a thriller meaning that this
could gain more of an audience out side
of the action part for people looking for a
tense and exciting experience. This film
also creates verisimilitude by being set in a
plane meaning an audience would be
gained from people who can relate to the
situation are more prone to watch it.

13. This film only really focusing around one
location makes it quite unique meaning that
that this was more likely to be successful. It
also features Liam Neeson playing the main
role and this well respected Hollywood actor
would gain more of an audience and be
more successful. This film is conventional for its
genre whilst also containing some unique
elements which led to its success. This follows
Neale’s theory of repetition in difference as
this was done in this film and it was successful
because of it.

14. Overall I can understand that the Marketing
of a film with its relation to the films genre can
help make it more successful if done
correctly. Films which follow genres and
conventions, appeal to an broad enough
audience but contain some unique elements
are more likely to be successful. Because of
this, I will try to achieve this equilibrium within
my own production so it’s more likely to be a
successful teaser trailer.

15.  Box Office Mojo
 Rotten Tomatoes
 IMDB