What kind of media institution might distribute your media product and why?

1. Evaluation Question 3:
What kind of media institution might
distribute your media product and
why?
By Muhammad-Ali Mane

2.  I believe that an institution that would distribute our film would be Lionsgate.
This is because Lionsgate have distributed many films in the action-thriller
genre, including a film which was one of our inspirations, John Wick. This
means that they’ve established themselves in this genre and we want to make
sure our film reaches out to the wide teen & early 20s audience. By having
such a known name like Lionsgate behind us, it would be bound to give a lot
more exposure to our film, exposure which we need.

3.  Also, on January 16, 2013, Lionsgate announced a low-budget film division
which would release films under $2.5 million. This was introduced with the
aim of giving independent films a lot more exposure and put them on a bigger
platform. This would be perfect for us because we aren’t a large production
group like others, so we would be able to get the promotion that we need.

Lionsgate promote their current films and their upcoming films mostly on
their website, where they also give people the option to buy a film online
rather than having to go to a shop. This means that we can also have our film
put online and give it a chance to be viewed online after it’s no longer
available in public theatres. I have confidence that they would successfully
promote our independent film. This would also be a smart way to reach our
target audience because young people are more familiar with technology and
might not go out a lot to theatres to watch films.