2. WHAT IS A MEDIA
INSITUTION
A MEDIA INSTUTION IS A COMPANY
ORGANISATINON THAT IS ACCOUNTABLE FOR A
MEDIA TEXT. THIS COULD BE THROUGH
MARKETING, PRODUCTION, DISTRIBUTION OR
REGULATION.
THE TWO DISRIBUTIORS THAT I MIGHT USE TO
DISTRBUTE OUR FINAL PRODUCT ARE:
VERTIGO FILMS
REVEL PICTURES
3. WHAT KIND OF MEDIA INSTITUION MIGHT DISTRIBUTE YOUR
MEDIA PRODUCT AND WHY?
From the outset, as a group we decided that our final product
should be an independently produced and distributed and not
for the wider mass ‘block buster’ film market.
Therefore we went with the idea to use two distribution
companies that distribute the thriller genre and low-budget
films; as it would be appropriate for multiple small distribution
companies to work in corporation in order to help promote
each other. (cross-converging.) Moreover if the film was a
success to the wider audience, a higher profit would be
made.
From research mass market thrillers are not usually the
thrillers that we have gone for. The big box office, thrillers are
films that include a from the crime genre, usually distributed
from a well known distributor like 20th Century Fox or Warner
Bros
4. Independent Distributors
The small distribution companies that I feel would be
appropriate would be:
Vertigo Films
Revolver Pictures
Because both of these companies are UK bases and
have been involved with a number of successful film
and have distributed thriller films like ours. Moreover
the companies are making names for themselves
with Vertigo films distributions a new horror thriller,
‘The facility’
5. Vertigo Films is a British Film production and
distribution company based in London, England and
was founded in 2002 by Allan Niblo and James
Richardson.
It has been responsible for many independent films
such as Interception, Bronson and has gone on to
produce 28 films and distribute a further 35. I have
decided to use this distributor since it has already
distributed a film from the same sub- genre we have
chosen. Recently it distributed ‘LETS BE EVIL(2016),’
which gained above ratings from Metacritic and
gained three stars. While it is a horror/Sci-Fi thriller,
which is similar to ours therefore I believe it is a
respectable candidate to distribute a film like ours.
6. Revolver entertainment is a film distributor based in
London, UK and the United States and was founded by
Justin Marciano in 1997. While they have been around for
20 years the majority of the films they have distributed
have been from the last 6 years.
Revolver entertainment have worked on many popular
independent films and a variety of films from different sub-
genres. I believe that this company would be suitable to
distribute, The Vine Project due to the distribution of ‘An act
of war’ which received 90% positive reviews on Rotten
Tomatoes.’ However this film is an action thriller and not a
horror thriller, it still shows that they are capable of
distribution many films from different sub-genre, therefore I
believe that they are suitable to distribute our film. As well
as this the film is currently able to stream on Netflix, which
could be another platform to showcase our film.
7. Local Distribution
I deliberately chose two UK based distribution companies
as this would make the communication between them
easier. Moreover it would mean that it would save our
group money when we had to commute to the company
headquarters.
As well as this I decided to use a company that has been
around for longer (20 years) as well as a younger company
to give, newer fresher ideas on how to distribute the film.
With both companies from the UK, this is beneficial as we
intend to only release the film in the UK to start with, if the
film gets enough recognition we would use Revolver
Entertainments in the United States as a means of
distributing it there.
Since the two companies majority work with independent,
low budget films, our film is the ideal product to sell and
distribute.
8. What is the best means of
distributing your product
Personally, I believe that the best means to distribute ‘The
Vine Project’ is through online services such as Netflix, Hulu
and Amazon Prime, as research shows that the majority of 15
year olds now stream Films on the internet.
Another reason is that this would be a form of convergence,
and it would help the distribution companies gain popularity
without having to spend masses of money marketing the film
and gaining interest from the Box office. Moreover by using
the internet to distribute/stream the film it is a way of
‘advertising’ it ‘freely’ using social media as a way to spread,
the film by hashtag.
In addition, the film could also be distributed at film festivals,
allowing a wider audience from different sub-genres to see
the trailer of the film and snippets of the film. Furthermore by
distributing it at a film festival would increase the popularity by
word of mouth..
9. When would the
companies distribute it
I would make the companies distribute it in the month
of October since that is when Halloween is.
Since Halloween is what teenagers associate with
horror and feeling scared. Some people only liked to
be scared once a year and the market for scary films
during this time increased therefore meaning that
more people will want to see The Vine Project.
As well as this the companies could have a tie-in
with Thorpe Park’s Fright Night series, to promote the
film. In doing this they could create a horror maze
based on our film.
