The document discusses potential media institutions that could distribute a new production company's media product. It suggests that film festivals are a good option, as major production companies scout for new ideas at festivals and may promote or acquire independent films. Online distribution through platforms like YouTube or Netflix is also discussed as a profitable option with low costs. The production company could also partner with smaller companies like Isle of Man Films or directly distribute to streaming services and retailers like Amazon to market the film online and on streaming devices. Physical distribution methods like DVD or Blu-ray releases are also mentioned.