1. Task 3
What kind of media institution might
distribute your media product and why?
By
Claudia Foley

2. What is distribution?
A distribution company are the people who take a new made film and
distribute it to the all the cinemas and get it well known. Distribution is a
very important stage of making a film as if you market it right, your film
could become a massive success. When choosing the distribution
company, it is important that the production company, the people who
made the film, choose the correct company and look into what other
films they have distributed and match your genre to the correct
company.
Bigger companies such as warner brothers and fox do not need to add
extra expenses on a distribution company as they would already have
one as a part of their production team. They distribute their own films.

3. Our distribution company
We have researched many different film distribution companies, looking
closely at what films they have distributed and what genres they tend to
distribute. After looking at all these companies, we decided we want icon to
distribute our film.
We looked at all they films they have distributed in the past and a lot of
them match our genre. They have distributed amazing films such as,
paranormal activity, 30 days of night, the devils double, ghost world, killer
inside me and many more. All these films are have the same genre of
horror but some are different types of horror.
I think this company would be very interested in distribution our film as our
film have very similar themes to paranormal activity with super natural
horror. Paranormal activity was a massive success and I think our film
would really appeal to the public as its been proven that this type of genre
attracts a wide audience. I think icon would be very interest in distributing
our film.

4. Our audience
I think our film audience would be world wide. I think I would reach much
further then just the uk.
Our film was inspired by paranormal activity. Paranormal activity was
originally premiered in the usa. It was an amazing success and
appealed to millions of people. The film made millions over the box
office.
As paranormal activity was such a success over America and the rest of
the world, I think there is a very high chance that our film would also
appeal to many people around the world. We have similar themes to
paranormal activity but with fresh characters and a completely different
storyline. I think this could be the new paranormal activity.

5. marketing strategies, release strategies and
exhibition options
There are many strategies for marketing we could use. After looking at the most
popular ways to market a new film, we decided to choose;



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magazine advertsWe then looked at different ways we could release the film.
Smaller budget companies, like us, would have to use smaller
bill bored
scale processes. This would include, YouTube, Facebook,
other social networks and local papers.
Tv
However, a larger company, such as universal studios, would
social networks make a trailer introducing their film and making it attract people
to go see it in cinemas. They would also used radio and other
media.
The main exhibition place everyone wants to see a movie is the cinema.
However, once released, you could add your film onto itunes where it could be
downloads and then dvd, bue-ray, on-demand and many more.

6. Pros and cons of self-distribution
Pros
Cons

Any profits made on
the box office would go
straight to you.
• it would be very time consuming trying
to distribute your own film. Would take a
long time

have total control of
all the divisions on the
film.
• Less people to help you, therefore the
quality of distribution will not be as high

In charge off all the
cash flow. Wont need
to spend money on
unwanted things.
• Less people are most likely going to see
it as it will not have been marketed
around the country, only in certain
places.