Lionsgate would be a good distribution company for a new horror film because it is experienced in distributing successful low-budget horror franchises like Saw and The Last Exorcism. Lionsgate is able to market and distribute horror films worldwide in a way that generates profits far beyond the films' original budgets. As a major studio focused on independent films, Lionsgate has the resources to strategically promote a new horror movie and help ensure it is financially successful.

1. What type of media
institution might
distribute your
media product and
why?

2. A media institution is a company that is
in charge of a media text. This could be
through either marketing, production and
distribution. Nowadays most films have
high budgets and in order to make a
profit and cover costs media institutions
have to strategically market and promote
their films in order for them to successful
and one way to do that would be using
the right distribution company for that
specific film

4.  Our media product is a horror film opening so we
conducted research into which distribution
companies that are famous for distributing horror
films and found that there was large a variety of
companies we could chose from.
Here are some examples

5. Lionsgate:
Lionsgate is a Canadian-American film
production/distribution studio and a
division of Lions Gate Entertainment. It is
the largest and most successful mini-
major film studio in North America. It
focuses on foreign and independent films
and has distributed various commercially
successful film series, such as parts of the
Twighlight sagas, The Hunger Games and
Saw .

6. The reasons:
One of the main reasons we chose Lionsgate
Film would be that it has brought us famous
and successful horror films such as Saw and
The Last Exorcism, both of these films had
relatively low budgets of around a million
pounds each and ended up grossing well past
50 million pounds for both of them. Another
factor as is that Lionsgate Films are very
experienced when it comes to releasing horror
films and gaining phenomenal amounts of
profit compared to their original budgets, the
reason being they have the resources around
the world to successfully market and distribute
them.