Ethical issues can arise regarding digital identity due to differences in perspectives on privacy, consent, and appropriate use of personal data. Some key issues discussed include monitoring and tracking individuals without permission; misusing or selling personal data for unintended purposes; lack of control over how one's digital information and presence is used; and copyright infringement by using others' content without authorization. While monitoring can have benefits like security, it also risks violating privacy and individual rights if not properly regulated.

3.  Ethical relates to moral principles of right and wrong.
Diverse individuals have different perspectives on
topics, situations and life therefore they use their own
knowledge, experience and value to judge whether it
is ethical or unethical. Ethics is involved in majority
of disciples of study e.g.
medical, business, engineering, etc. Although, there
are not ethical issues involving specifically in Digital
Identity, it would be similar to computing ethics.

4.  Anonymity
 Monitoring
 Invading user's privacy
 Users consent
 Copyright information
 Misusing data
 Difference between real and Digital Identity
 Unable to control our own data

6.  Monitoring people does have some significance
advantages i.e. public safety, national
security, searchable databases, law enforcement and
prevent crimes. However, it is still invading on
someone’s privacy, violating individual
rights, misusing the information, committing an
immoral act and also used for cynical reasons i.e. for
personal gain, business advantage and committing
crimes. It means individual’s privacy is not
respected, private, confidential, secure and
controlled. Hence, ethical issues arises.

8. Anonymity can be a blessing to protect, secure privacy
and freedom of expression. Nevertheless, anonymity also
has benefits to cybercriminals; as it is easier to monitor,
hack, track and store data of an individual without their
permission. One should respect other’s privacy but to
what extent should this be taken in account for? How
should one know, if a person’s decision to remain
anonymous is justifiable? It is not ethically acceptable for
a person to hide their true identity, surf the internet
possibly to commit crimes or deceive people to gain
access to the required information.

9.  How our digital avatar varies comparing to our real
life can be considered unethical. i.e. using our own
photos, information, etc but behaving in certain ways
that we would not in real life. It can be measured as
deceiving other people and somehow relates to
anonymity. while some people may have suitable
reason, someone might take advantage of it to
mislead other individuals. However, it varies on each
individuals opinion.

11.  Cookies, web bugs, spyware, internet protocol
(IP), loyalty cards and CCTV are being used to
monitor, track and store personal
information, activities and users behaviour online.
The collected data is mainly utilized for market
analysis, direct marketing or advertisement. What’s
ethical and unethical about monitoring depends on
the situation. I.e. hacking criminals account or
monitoring criminals can be understandable but
invading users privacy for business is not ethical.

13.  Using cookies to monitor users is common usually
for a person’s convenience. Although, it is now illegal
to use cookies without visitors permission, there are
still thousands of website who uses cookies without
visitors authorization. Not only it is illegal, it is also
morally wrong to track people without their
permission. Every website should follow the rule as
part of legal requirement, which would also be more
ethical as users would be aware of cookies procedure
in the website.

15. People collect, store and process our data for various purpose, misusing
data involves breaching the law “Data Protection Act” and the
principles are as follow:
 Data should be used fairly and lawfully
 Data should be used for limited, specifically stated purposes
 Data should be used in a way that is adequate, relevant and not
excessive
 Data should be accurate
 Data should not be kept longer than is absolutely necessary
 Data should be handled according to people’s data protection rights
 Data should be kept safe and secure
 Data should not be transferred outside the UK without adequate
protection
No one should misuse our data legally and ethically i.e. selling the data
without our knowledge, using it for other reasons than specified, etc.

17.  Copyright is about the exclusive legal right given to the
authors or creators for their work, “original works of
authorship,”. Only the author can:
• Reproduce the work in copies or sound recordings.
• Make derivative works based upon the original.
• Distribute copies or sound recordings of the original to the
public by sales, rentals, leasing, lending or licensing.
• Perform the original publicly; and that would include the use
of digital audio.
• Display the original publicly.
This is also illegal and not morally right to use copyrighted
information without their permission.

19.  Once we have posted any information about
ourselves i.e. status
updates, messages, pictures, videos or any other
sensitive data. We do not have control over it i.e.
unless these information is kept private, other may
access the information easily and use it accordingly.
Not only that, we don’t have control over what other
publish about us, for various reasons i.e. for safety
and security reasons this is not right.

20.  http://www.aveksa.com/Portals/176226/images/data-cloud-370x229.jpg
 http://hollandlawfirm.com/images/invasion-of-privacy-thumb4332469.jpg
 http://mtaram.com/blog/wp-content/uploads/2012/10/anonymous.jpg
 http://scm-l3.technorati.com/13/02/16/75069/social-media-
monitoring.jpg?t=20130216010535
 http://i1-scripts.softpedia-static.com/screenshots/Cookie-Consent_1.png
 http://www.lakeside-
storage.co.uk/files/Data%20protection%20act%20%201998_%20Secure%20docume
nt%20storage_.JPG
 http://www.ico.gov.uk/for_organisations/data_protection/the_guide/the_principle
s.aspx
 http://www.copyrightkids.org/whatcopyframes.htm
 http://inventors.about.com/od/copyrights101basicsfaq/f/copyrights.htm
 http://2.bp.blogspot.com/_X27b1eNr_Fk/TLxQzcHCjOI/AAAAAAAAAB8/tOJfTI9VT
7E/s1600/copyright.gif