digital marketing advertising campaign ethics social media and digital marketing have made campaigns weird. there's no two ways about it. but, we can still aim to be ethical.

1. AD
ETHICS
AND
CAMPAIGNS
TRUTHINESS & FOLLOWING THE MONEY
DO THE
RIGHT
THING?
digital strategist leigh roessler

2. TRUTHINESS & FOLLOWING THE MONEY
digital strategist leigh roessler
ONLINE
SMARTS
LEIGH ROESSLER
*FORMER JOURNO
*OWNED AWARD-WINNING INTERACTIVE AGENCY
*DIGITAL STRATEGIST
DO THE
RIGHT
THING?
WHO
AM
I

3. BOOM!
DAISY
GIRL
AND
SILO
DO THE
RIGHT
THING?

4. DAISY
GIRL
DO THE
RIGHT
THING?
aired only once
largely considered the turning point
for johnson
controversial for implying goldwater
would start a nuclear war
pulled as tactical move

5. DAISY
GIRL
DO THE
RIGHT
THING?
similar ads aired for
mondale
dole
new start program
https://www.youtube.com/watch?
v=dDTBnsqxZ3k

6. SILO
CLINTON
DO THE
RIGHT
THING?
https://www.youtube.com/watch?
v=Dc25H2YgbDQ&feature=youtu.be

7. IS IT
TRUTH
OR
OPINION?
DO THE
RIGHT
THING?
TRUTHINESS?
HTTP://WWW.CC.COM/VIDEO
-CLIPS/63ITE2/THE-
COLBERT-REPORT-THE-
WORD---TRUTHINESS

8. IS IT
TRUTH
OR
OPINION?
DO THE
RIGHT
THING?
FAKE NEWS SITES
HTTP://WWW.NYTIMES.C
OM/2016/11/03/TECHN
OLOGY/HOW-THE-
INTERNET-IS-
LOOSENING-OUR-GRIP-
ON-THE-TRUTH.HTML?
SMID=FB-
NYTIMES&SMTYP=CUR&
_R=0

9. IS IT
TRUTH
OR
OPINION?
DO THE
RIGHT
THING?
COURTS AND
COMMISSIONS
DECIDE
HTTP://WWW.FEC.GOV/

10. FOLLOW
THE
MONEY
DO THE
RIGHT
THING?
all advertisements MUST
disclose who paid

11. FOLLOW
THE
MONEY
DO THE
RIGHT
THING?
political action committees
get around donation limits
but must disclose where they
get their money

12. FOLLOW
THE
MONEY
DO THE
RIGHT
THING?
pro-trump memes paid for by
nimble america
http://www.bizjournals.com/sanjose/news/2016/09/23/founde
r-of-facebook-owned-oculus-funding-anti.html

13. FOLLOW
THE
MONEY
DO THE
RIGHT
THING?
super pac pays for
crafting social posts
complaint filed
clinton coordinate?
http://www.latimes.com/politics/la-na-clinton-digital-trolling-
20160506-snap-htmlstory.html

14. FOLLOW
THE
MONEY
DO THE
RIGHT
THING?
ftc says you MUST
disclose relationship
https://www.ftc.gov/tips-
advice/business-center/guidance/ftcs-
endorsement-guides-what-people-are-
asking#social

15. FOLLOW
THE
MONEY
DO THE
RIGHT
THING?
bots on twitter
not very effective
but not ethical
http://www.politico.com/story/2016/09/
donald-trump-twitter-army-228923

16. @CHICKHUBER
CONTACT
ME
FMI
DO THE
RIGHT
THING?