SMS Marketing Seminar

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SMS marketing seminar by Tatango.com

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  • Hashtag small in footer of each slide
  • - SMS based – works on almost every phone (feature phone & smart phone) No SPAM - Stores customers phone number in Business’s database
  • - From computer or their own mobile phone
  • - Customers receive the promotion on their mobile phones in the form of a text message
  • - Customers redeem promotion by simply showing the business
  • Owner of New York Pizza & Bar Extremely busy guy Print, social & email ad spend
  • PIE CHART
  • - Majority of businesses make the customer fill out a form with a pen and paper
  • Spam Amount of messages per month It’s newer
  • Need a stat for owning a smart-phone
  • 27M (.33% in North Dakota) Quantcast 2009
  • Amount of messages received
  • http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
  • Ease of use to bring in and show Amount of messages seen
  • http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
  • SMS Marketing Seminar

    1. 1. Why Your Business Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE
    2. 2. <ul><li>TheDerekJohnson.com </li></ul><ul><li>facebook.com/TheDerekJohnson </li></ul><ul><li>twitter.com/TheDerekJohnson </li></ul><ul><li>206.334.4012 </li></ul><ul><li>[email_address] </li></ul>Derek Johnson Founded Tatango.com in 2007 1,000+ successful campaigns
    3. 3. What is text message marketing?
    4. 4. <ul><li>Customers Opt-in </li></ul>
    5. 5. <ul><li>Business Sends Promotion </li></ul>
    6. 6. <ul><li>Customers Receive Promotion </li></ul>
    7. 7. <ul><li>Customers Redeem Promotion </li></ul>
    8. 8. <ul><li>Retailers </li></ul><ul><li>Restaurants </li></ul><ul><li>Politicians </li></ul><ul><li>Salons </li></ul><ul><li>Grocery Stores </li></ul><ul><li>Nightclubs </li></ul><ul><li>Wine bars </li></ul><ul><li>Bakeries </li></ul><ul><li>Conferences </li></ul><ul><li>Youth groups </li></ul><ul><li>Bowling alleys </li></ul><ul><li>Non-profits </li></ul><ul><li>Churches </li></ul><ul><li>Coffee shops </li></ul><ul><li>Specialty stores </li></ul><ul><li>Food trucks </li></ul>Who Uses It
    9. 9. Story time
    10. 10. <ul><li>Meet Mike… </li></ul>
    11. 11. <ul><li>Mike’s Marketing </li></ul>
    12. 12. <ul><li>Mike’s Challenge </li></ul>VS
    13. 13. <ul><li>Mike’s Timeframe </li></ul>
    14. 14. <ul><li>Mike’s Measuring Stick </li></ul>
    15. 15. <ul><li>“ Butts in the Seats” </li></ul>
    16. 16. <ul><li>Let the Challenge Begin… </li></ul>
    17. 17. <ul><li>Customers opt-in </li></ul>
    18. 23. <ul><li>Business Sends Promotion </li></ul>
    19. 24. <ul><li>Customers Receive Promotion </li></ul>
    20. 28. <ul><li>Customers Redeem Promotion </li></ul>
    21. 29. “ Butts in the Seats”
    22. 30. <ul><li>6 Months later… </li></ul>
    23. 31. VS
    24. 32. VS
    25. 33. <ul><li>Subscriber Growth </li></ul>
    26. 34. Ease of Opt-in Pencil & paper (slow) Mobile phone (fast)
    27. 35. <ul><li>Open Rate </li></ul>
    28. 36. Message Overload 1,216 messages/month 150 messages/month
    29. 37. Redemption Rate
    30. 38. Ease of Redemption Print/Own smartphone Any mobile phone
    31. 40. VS
    32. 41. Subscriber Growth
    33. 42. <ul><li>Customer Usage </li></ul>9% 72%
    34. 43. <ul><li>Redemption Rate </li></ul>
    35. 44. <ul><li>Message Overload </li></ul>9,100 messages/month 150 messages/month
    36. 46. VS
    37. 47. <ul><li>Subscriber Growth </li></ul>
    38. 48. <ul><li>Customer Usage </li></ul>50-60% 72%
    39. 49. <ul><li>Redemption Rate </li></ul>
    40. 50. <ul><li>Message Overload </li></ul>9,100 messages/month 150 messages/month
    41. 52. = DUH!!!
    42. 53. <ul><li>Mike’s Delima </li></ul>
    43. 54. <ul><li>Mike’s Answer </li></ul>
    44. 58. <ul><li>TheDerekJohnson.com </li></ul><ul><li>facebook.com/TheDerekJohnson </li></ul><ul><li>twitter.com/TheDerekJohnson </li></ul><ul><li>206.334.4012 </li></ul><ul><li>[email_address] </li></ul>Download this presentation: Questions?

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