This document discusses how to monitor website traffic and social media statistics. It provides instructions for uploading content and designing a website and social media page. Students should be able to upload files for their website, understand factors for success, and monitor traffic. The document also explains how to view statistics on WordPress and Facebook, including reach, clicks, likes, and demographics of audiences. Key metrics include page visits, posts, and audience characteristics.

1. ICT Project Publication
and Statistics
• Uploading, creating content, and designing a website and
social media page
• Promotion, traction, and traffic monitoring

2. At the end of this lesson, the students should be
able to:
1. upload the necessary files for their website;
2. understand the key factors that will make their
website a success; and
3. monitor the website’s traffic and use it to their
advantage.

3. In the business world,
companies would use site statistics
to check how popular their website is
and at which day and time they get
the most traffic. This way their new
content could reach more people.

4. Monitoring Site Statistics on Different
Platforms.
1. WordPress
Once you log in to your WordPress account, you
are on the Reader tab by default. Simply click on My
Sites and from there you will see the statistics for
your blog.

5. 2. Facebook
In your created Facebook page, a summary of the
statistics will appear on the right side of your cover
photo:

6. Hovering your mouse pointer over “post
reach” will give your more insights on which
recent post reached the most people:

7. Clicking on the Insights tab (located at the top of your
page) will give you more in-depth statistics:
a. Overview – contains the summary of statistics about
your page
Definition of terms on your Facebook statistics:
(1) Reach: Organic – your posts seen through the page’s
wall, shares by users, and the news feed
(2) Reach: Paid – your posts seen through paid ads
(3) Post Clicks – number of clicks done to your posts
(4) Likes, Comments, and Shares – actual interaction
done by your audience either through liking the post,
commenting on it or sharing it on their wall.

8. b. Likes – contains the statistics about the trend of page
likes
c. Reach – contains information about the number of people
who was reached your post
d. Visits – contains data of the number of times your page
tabs (like the Timeline) are visited
e. Posts – contains data showing when (day and time) your
site visitors visit your site
f. People – contains statistics about your audience’s
demographics (age, location, gender, language, and
country). It also includes demographics about the people you
have reached and engaged with

9. Demographics refers to the
statistics characterizing
human population usually
divided by age, gender,
income, location, and
language.