Companies monitor website statistics to post new content when traffic is highest. Wordpress and Facebook provide statistics about user demographics and site traffic that can be viewed daily, weekly, monthly or annually. These statistics include the number of likes, page visits, reach of posts, and when visitors access the site. Companies use these insights to understand their audience and create engaging new content.

1. ICT PUBLICATIONS AND
STATISTICS
Prepared by: Gladys C. Morales

2. Have you ever wondered why
website publish new content at
a certain time or date? In the
business world, companies
would use site statistic to
check how popular their
website is and at which day
and time they get the most
traffic. This way their new
content could reach more
people.

3. MONITORING SITE STATISTICS
ON DIFFERENT PLATFORMS

4. 1) WORDPRESS
once you log in to your
wordpress account, you are
on the reader tab by default.
Simply click on My Sites and
from there you will see the
statistics from your blog.

5. Wordpress offers statistics about
each post that you made. You can
check the blog’s popularity daily,
weekly, monthly and annually.
Facebook also offers statistical
tools capable of telling the page
owner about the page’s
performance. It also includes the
demographics of the page’s
visitors which is essential in
creating and posting future
content.

6. 2) FACEBOOK
in your Facebook page, a
summary of the statistics will
appear on the right side of
your cover photo.

7. CLICKING ON THE INSIGHTS TAB (LOCATED AT THE TOP
OF YOUR PAGE) WILL GIVE YOU MORE IN-DEPTH
STATISTICS:

8. A. OVERVIEW
contains the summary of
statistics about your page

9. B. LIKES
contains the statistics about the
trend or page likes

10. C. REACH
contains information about the
number of people who was
reached by your post.

11. D. VISITS
contains data of the number of
times your page tabs (like the
timeline) are visited.

12. E. POST
contains data showing when
(day and time) your site visitors
visit your site.

13. F. PEOPLE
contains statistics about your
audience’s demographics (age,
location, gender, language and
country). It also includes
demographics about the people
you have reached and engaged
with.

14. G. POST REACH
Gives you more insights which
is recent post reached the most

15. TWO (2) TYPES OF POST
REACH
ORGANIC REACH
 your posts seen through the page’s wall,
shares by users and newsfeed.
PAID REACH
Your posts seen through paid ads

16. DEMOGRAPHICS
It refers to the
statistics characterizing
human population
usually divided by age,
gender, income,
location and language.

17. PSYCHOGRAPICS
Is the study of
personality, values,
opinions, interests and
lifestyles attitude.