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ICT Project
Publication and
Statistics
Prepared by Mark Jhon Oxillo
Facebook Page Statistics
• Overview – contains the
summary of statistics about your
page
• Post Reach – gives you more
insights on which recent post
reached the most people
2 Types of Post Reach:
- Organic Reach – your posts seen
through the page’s wall, shares by
users, and newsfeed
- Paid Reach – your posts seen
through paid ads
Facebook Page Statistics
• Post Clicks – number of clicks done to
your posts
• Likes, Comments, and Shares – actual
interaction done by your audience either
though liking the post, commenting on
it, or sharing it on their walls
• Page Visits – contains data of the
number of times your page tabs are
visited
Facebook Page Statistics
• People – contains statistics about
your audience’s demographics
(age, location, gender, language,
and country). It also includes
demographics about the people
you have reached and engaged
with.
Demographics
It refers to the statistics
characterizing human
population usually divided by
age, gender, income, location
and language.
Psychographics
Psychographics
• is the study of personality,
values, opinions, attitudes,
interests, and lifestyles.
Psychographics
Psychographic Segmentation –
involves dividing your market into
segments based upon different
personality traits, values, attitudes,
interests, and lifestyles of
consumers.
Website Promotion
• is the process of increasing
exposure of a website to bring in
visitors. Various techniques such
Search Engine Optimization (SEO)
and Web Content Development
are being used to increase
website traffic.
END

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ICT Project Publication and Statistics

  • 2. Facebook Page Statistics • Overview – contains the summary of statistics about your page • Post Reach – gives you more insights on which recent post reached the most people
  • 3. 2 Types of Post Reach: - Organic Reach – your posts seen through the page’s wall, shares by users, and newsfeed - Paid Reach – your posts seen through paid ads
  • 4. Facebook Page Statistics • Post Clicks – number of clicks done to your posts • Likes, Comments, and Shares – actual interaction done by your audience either though liking the post, commenting on it, or sharing it on their walls • Page Visits – contains data of the number of times your page tabs are visited
  • 5. Facebook Page Statistics • People – contains statistics about your audience’s demographics (age, location, gender, language, and country). It also includes demographics about the people you have reached and engaged with.
  • 6. Demographics It refers to the statistics characterizing human population usually divided by age, gender, income, location and language.
  • 8. Psychographics • is the study of personality, values, opinions, attitudes, interests, and lifestyles.
  • 9. Psychographics Psychographic Segmentation – involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers.
  • 10. Website Promotion • is the process of increasing exposure of a website to bring in visitors. Various techniques such Search Engine Optimization (SEO) and Web Content Development are being used to increase website traffic.
  • 11. END