This document discusses Facebook page statistics and analytics that can be used to understand audience engagement. It describes key metrics like post reach, clicks, likes, comments, shares and demographics of a page's audience. Additionally, it defines demographics as statistics about a population's age, gender, location and other attributes, and psychographics as the study of personality, values and lifestyles used in market segmentation. Website promotion techniques like search engine optimization and content development are also mentioned.

1. ICT Project
Publication and
Statistics
Prepared by Mark Jhon Oxillo

2. Facebook Page Statistics
• Overview – contains the
summary of statistics about your
page
• Post Reach – gives you more
insights on which recent post
reached the most people

3. 2 Types of Post Reach:
- Organic Reach – your posts seen
through the page’s wall, shares by
users, and newsfeed
- Paid Reach – your posts seen
through paid ads

4. Facebook Page Statistics
• Post Clicks – number of clicks done to
your posts
• Likes, Comments, and Shares – actual
interaction done by your audience either
though liking the post, commenting on
it, or sharing it on their walls
• Page Visits – contains data of the
number of times your page tabs are
visited

5. Facebook Page Statistics
• People – contains statistics about
your audience’s demographics
(age, location, gender, language,
and country). It also includes
demographics about the people
you have reached and engaged
with.

6. Demographics
It refers to the statistics
characterizing human
population usually divided by
age, gender, income, location
and language.

7. Psychographics

8. Psychographics
• is the study of personality,
values, opinions, attitudes,
interests, and lifestyles.

9. Psychographics
Psychographic Segmentation –
involves dividing your market into
segments based upon different
personality traits, values, attitudes,
interests, and lifestyles of
consumers.

10. Website Promotion
• is the process of increasing
exposure of a website to bring in
visitors. Various techniques such
Search Engine Optimization (SEO)
and Web Content Development
are being used to increase
website traffic.

11. END