11. “ Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content” www.universalmccann.com structured way, communication is free and lateral: anyone can talk to anyone else. The web is creating a culture of working with people not for them. Work is most satisfying and creative when it’s work with people rather than for them.” Charles Leadbetter, March 2009 Some descriptions ... “ In the world of the web the main principle is that you can freely communicate with anyone you need to regardless of title or hierarchy. Even if decisions are made in a hierarchical or
12. Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers (Others – if you dare!)
13. New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged