The document provides an overview of ICT project publication and statistics, focusing on creating and managing content on WordPress and Facebook. It details how to monitor site statistics, including reach, engagement, and audience demographics, which are critical for content strategy. Additionally, it emphasizes the importance of understanding visitor behavior to optimize content publication timing and effectiveness.

1. LESSON 13: ICT Project
Publication and Statistics
Prepared by: Erica V. Salisod

2. ICT Project Publication and Statistics
• Uploading, creating content, and designing a
website and social media page
•Promotion, Traction, and traffic Monitoring

3. Monitoring Site Statistics on Different
Platforms
1. WordPress
Once you log in to your Wordpress account,
you are on the Reader tab by default. Simply
click on My Sites and from there you wil se the
statistics for your blog.

4. The My Site Tab is located at the upper left of the website. In
WordPres, you can view the statistics daily, weekly, monthly or
annually.

5. 2. Facebook
In your Facebook Page, a summary of the
statistics will appear on the right side of your
cover photo

7. Hovering your mouse pointer over “Post Reach” will give
you more insights on which recent post reached the most people:

8. Clicking on the Insights tab (located at the top of
your page) wil give you more in-depth satatistics:
a. Overview – Contains the summary of
statistics about your page

10. Definition of terms on your Facebook statistics:
• Reach: Organic - your post seen through the page’s wall, shares by
users, and the news feed
• Reach: Paid – your post seen through paid ads
• Post Clicks – number of clicks done to your posts
• Likes, Comments, and Share – actual interaction done by your
audiences either through liking the post, commenting on it, or sharing
it on their walls.

11. b. Likes – contains the statistics about the trend of
page likes

12. c. Reach – contains information about the number
of people who was reached by your post

13. d. Visits – contains data of the number of times
your page tabs (like the Timeline) are visited

14. e. Posts – contains data showing when (day and
time) your site visitors visit your site

15. f. People – contains statistics about your
audience’s demographics (age, location, gender,
language and country). It also includes
demographics about the people you have reached
and engaged with

16. Demographics refers to the statistics characterizing
human population usually divided by age, gender,
income, location and language

17. Key Terms
• Reach – the overall people or demographics that saw a certain post
• Organic – reach obtained through sharing without paying for
advertisement
• Paid – reach obtained through advertisements
• Demographics – the statistics which includes (but not limited to)
your audience’s, age, location, gender, language, and country
• Insights – contains the statistics of the traffic of your facebook page

18. Lesson Summary
Website operators use website statistics to determine
their visitor’s demographic and the time and day they
usually log in. These statistics are used to know when a
site owner should publish new content and which
determine which content could affect more visitors

19. WordPress offers statistics about each post that you
made. You can check the blog’s popularity daily, weekly,
monthly and annually. Facebook also offers statistical
tools capable of telling the page owner about the page’s
performance. It also includes the demographics of the
page’s visitors which is essential in creating and posting
future content.

20. End of LESSON 13

21. THANK YOU