Key findings about value of SEO components (basic) and simple tools/approaches for businesses to get better ranking and more social engagement. @rivaliq

1. T.A. McCann
@tamccann
tam@rivaliq.com

2. SEO is a baffling, black art

3. • Good titles, keywords and descriptions
• Create good content so people link to you
• Start creating and sharing social content, it
will be more important over time
Simple things go a long way, for most
@tamccann

4. It’s easy to find out where you rank
@tamccann

5. http://moz.com/blog/ranking-factors-2013
Key page factors for good search rankings

6. Page title - describe yourself as you aspire to be
http://econsultancy.com/us/blog/62553-33-examples-of-great-meta-descriptions-for-search

7. Meta description – make a good first impression
http://blog.rivaliq.com/is-your-meta-description-working-as-hard-as-your-tagline/

8. Keywords – what are they searching for?

9. Future trends in search ranking
http://moz.com/blog/ranking-factors-2013

10. Facebook is a cocktail party, be social with
your description

11. On Facebook, people like a cause (and photos)…

12. Tweets with independent content and ones that
suggest and action are best

13. Social success takes time and practice

14. So where do I get content and ideas…

15. Make sharing easy and fast

16. Summary
• Do the simple things for search optimization
• Know your landscape and competitors (what is working)
• Build basic social presences and then extend
– Twitter and Facebook for sure
– G+ and others with extra time and specific focus
• Build a toolset/process to create and share social content
– Rival IQ
– MOZ
– Feedly
– Buffer

17. To win, you need to know who’s leading

18. http://go.rivaliq.com/eo-seattle/